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All Journal E-JURNAL JUSITI : Jurnal Sistem Informasi dan Teknologi Informasi MANDAR: Management Development and Applied Research Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Proceedings of International Conference on Multidiciplinary Research Jurnal Ilmiah Ilmu-Ilmu Peternakan Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Master Manajemen Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika
Magfirah Magfirah
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Master Manajemen

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Pengaruh Media Sosial Dalam Meningkatkan Niat Beli Karang Hias (Coral) Pada PT. Dirga Mega Cipta Bekasi, Jawa Barat Magfirah Magfirah; Akmal Abdullah; Ilham Ilham
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.380

Abstract

This study aims to determine which of Facebook and Instagram has the most dominant effect on increasing the purchase intention of Ornamental Coral at PT Dirga Mega Cipta Bekasi. The type of research used in this research is quantitative research. The population in this study were all Facebook and Instagram social media followers on the @coral education and @coral_educational accounts. The sample in this study amounted to 39 people using random sampling analysis techniques, The data collection technique used a questionnaire with a Likert scale, each of which had been tested and had met the validity and reliability requirements. The data processing technique used SPSS version 22. The data analysis technique used in this study is multiple linear regression. The results of this study can show that Facebook and Instagram social media have the most dominant influence in increasing purchase intention on Ornamental Corals is Facebook Social Media.
Co-Authors Akmal Abdullah Artha Permata Hati Malau Bohari Muslim Daroe Iswatiningsih Ella Soriarti Nurdin Enjlin Parhusip Fajar Amirulah H. Yuddin Harry Fauzi Hilmayada Hilmayada Ilham Ilham Indah Ananda Putri Kaida Rahmawati Kartini Kartini Maria Caecilia Novi Yanti Maria Vivian Wea Zi Meretsha Nurjanah Muhammad Rodiallah Murida Rusanda Nadia Maulizhar Nur Khadijah Razak Nur Qamariah S nurfitriayu mandasari Putri Amalia Putri Mauliza Rajiatul Mawaddah Vrilly Laturake Wahyu Khafidah Wardah Amalia Amal Yanti Arnilis Yendraliza -