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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Journal of Innovation Research and Knowledge An-Nas
Vieronica Varbi Sununianti
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : An-Nas

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PERSPEKTIF JEAN BAUDRILLARD DALAM GAYA HIDUP KONSUMTIF PENGGUNA SHOPEE PAYLATER Simanullang, Inelda; Kayla Chelsie Anindra; Nyayu Tania Wulandari; Deni Aries Kurniawan; Vieronica Varbi Sununianti; Istiqoma
An-Nas Vol. 9 No. 1 (2025): AN-NAS: Jurnal Humaniora
Publisher : Fakultas Syariah dan Adab Universitas Nahdlatul Ulama Sunan Giri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/annas.v9i1.4485

Abstract

This study examines the impact of simulacrum-based consumption, particularly in the context of Shopee PayLater usage, on consumer behavior and financial sustainability. The study identifies how consumers are influenced by promotional strategies and social status rather than actual financial capacity. The research employs a qualitative approach by analyzing user behavior patterns and financial implications of installment-based consumption. The findings indicate that Shopee PayLater fosters an illusion of ownership, leading to increased consumer debt and a lack of financial awareness. Additionally, the study highlights a shift in consumer habits from necessity-driven purchases to image-based consumption. The conclusion emphasizes the importance of financial literacy to mitigate excessive reliance on digital credit services. The study suggests that both consumers and e-commerce platforms should take a more responsible approach to financial management to prevent long-term financial instability.
Masyarakat SIMULASI DAN SIMULAKRA JEAN BAUDRILLARD DALAM DINAMIKA BUDAYA KONSUMSI BERLEBIHAN MASYARAKAT POSTMODERN TRI PUSPA AGUSTINA; Rachel Meriah Piouli M; Vieronica Varbi Sununianti; Istiqoma; Deni Aries Kurniawan
An-Nas Vol. 9 No. 1 (2025): AN-NAS: Jurnal Humaniora
Publisher : Fakultas Syariah dan Adab Universitas Nahdlatul Ulama Sunan Giri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/annas.v9i1.4478

Abstract

This research analyzes the phenomenon of hyperconsumption in modern society based on Jean Baudrillard's theory of simulation and simulacra. The formulation of the problems raised are: How does the process of simulation and simulacra contribute to excessive consumption, and what are the theoretical and practical implications for postmodern society. This research uses a literature study approach (narrative review), namely by analyzing relevant scientific writings, books, and journal articles. The results show that media, advertising, and digital technology contribute to creating false needs and images that transcend reality, resulting in hyperreality and implosion of meaning. This encourages people to continue consuming to fulfill identity and recognition needs, not functional needs. This research also found the need for critical awareness and a broader theoretical approach to create a more humane, just and appropriate consumption model.
Co-Authors Deni Aries Kurniawan Fira Sulistiani Ilal Ilham Istiqoma Jonathan Tonggi Sitorus Kayla Chelsie Anindra Nely Larasati Nyayu Tania Wulandari Rachel Meriah Piouli M Simanullang, Inelda Sulastri TRI PUSPA AGUSTINA Zakaria Wahab