Article Per Year (5 Year)
p-Index From 2021 - 2026
1.922
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomika Manajemen Dan Bisnis Benefit : Journal of Bussiness, Economics, and Finance Nomico
Ida Ayu Putu Megawati
Universitas Pendidikan Nasional
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS STRATEGI PEMASARAN PRODUK KULINER KHAS KOREA SELATAN (Studi Kasus pada OMO Korean Street Food) Ida Ayu Putu Megawati
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.760

Abstract

The behavior patterns of society that are experiencing a transition during the COVID-19 pandemic have increased the influence of the Korean Wave in Indonesia. The momentum of the Korean Wave in Indonesia provides opportunities for the rise of small and medium-sized enterprises (MSMEs) in Indonesia, especially in the culinary field. OMO Korean Street Food is one of the MSMEs that is taking advantage of this opportunity. This research discusses the reasons and strategies used by the owner of the Korean culinary snack business. The research method used is a qualitative research method. The data collection techniques used are in-depth interviews and documentation. By using a marketing mix strategy and SWOT analysis, OMO Korean Street Food can overcome weaknesses with strengths and anticipate threats with opportunities.Keywords: MSME, Strategy, Marketing, Marketing Mix, SWOT Analysis
DAMPAK LAYANAN PERBANKAN DIGITAL TERHADAP KINERJA PERBANKAN DI INDONESIA Ida Ayu Putu Megawati; Ni Nengah Rupadi Kertiriasih
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1205

Abstract

Advances in digital technology encourage the transition from conventional lifestyles to the digital era, one of which is digital banking services. The use of electronic media in financial products is expected to provide faster, easier, and more appropriate services to customer needs (customer experience), and ensure that customers can make transactions independently by paying attention to security aspects. Banking performance can of course also be influenced by the adoption of these digital banking services. This study aims to determine the effect of digital financial services such as electronic money, ATMs, credit cards, SMS banking and internet banking on banking performance in Indonesia in 2021-2023. Using simple linear regression analysis techniques, it can be seen that credit cards and internet banking can have a significant positive effect on banking performance. A positive relationship is also shown by the SMS banking variable but is not significant. Meanwhile, ATMs and e-money show a negative and insignificant effect on banking performance in Indonesia.
Co-Authors Ari Krismajayanti, Ni Putu Ayu Indira Dewiningrat Deni Apriansyah Desak Made Febri Purnama Sari I Ketut Wijaya Kesuma Indrayana, I Putu Dony Irwan Moridu Kadek Adyatna Wedananta Kertiriasih, Ni Nengah Rupadi Krismajayanti, Ni Putu Ari Luh Gede Sri Artini Made Amanda Dewanti Made Ratih Nurmalasari Made Ratih Nurmalasari Ni Luh Putu Wiagustini Ni Nengah Rupadi Kertiriasih Ni Putu Ari Krismajayanti Nurcahya Hartaty Posumah Paramita Pika, Putu Ayu Titha Prawitasari, Putu Putri Putu Putri Prawitasari Putu Putri Prawitasari Rafa Nafisah, Ghalda Syadza Rahma Ardanamesti, A.A.Sagung Suriani, Seri Sutrisno, Eldamaris