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<![CDATA[PELATIHAN MENGKEMAS PAKET AGROWISATA BAGI ANGGOTA KELOMPOK TANI DI DESA KERTA, KECAMATAN PAYANGAN, KABUPATEN GIANYAR ]]>
<![CDATA[IP SUDANA]]>;
<![CDATA[NP EKA MAHADEWI]]>
<![CDATA[ Buletin Udayana Mengabdi Vol 14 No 1 (2015): April 2015 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat ]]>
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<![CDATA[The development of agro-tourism potential in the village of Kerta are appropriately done by introducing themto travelers. This was done in order that farming communities receive economic benefits, such as the availabilityof additional jobs and to increase sales of agricultural products, especially in the form of citrus and floral crops.Efforts that can be taken is a manufacture of innovative agro-tourism packages in order to attract the number oftourists visiting the village of Kerta and improving the quality of human resources. In order to develop furtherKerta village, devoteed Team has successfully trained farmer groups in making tour package entitled ”Bali OrganicFarming Activities” meaning that tourist activity to recognize various types of plants. Apart from this, the farmersobtained benefits and watch the activity of farmers and directly involved in managing land in plantation farmergroups Sekar Bumi and farmer groups Teak Bloom. The agro-tourism activities that take tourists to cultivate andreap immediate agricultural products to be processed into the local cuisine of Bali (Balinese Cooking Experience).The second package is already manifested in the form of brochures.Keywords: agro-tourism, tour package and Bali Organic Farming Activities]]>
<![CDATA[PENGEMBANGAN MANAJEMEN DAYA TARIK WISATA BERBASIS QUALITY EXPERIENCES DI OBJEK WISATA ALAS KEDATON TABANAN ]]>
<![CDATA[Yayu Indrawati]]>;
<![CDATA[I P. Sudana]]>;
<![CDATA[N P. Eka Mahadewi]]>;
<![CDATA[IG.B. Sastrawan Mananda]]>;
<![CDATA[N M. Ariani]]>
<![CDATA[ Buletin Udayana Mengabdi Vol 12 No 2 (2013): Volume 12 No.2 – September 2013 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat ]]>
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<![CDATA[In the recent days, to understanding the consumers behaviour is becoming a primary concern in marketing.This is also including in tourism marketing particularly tourism destination. The phenomenon of understandingthe consumer taste in tourism is popularly known as quality experience. It has a meaning that when tourist spendstheir money on a certain destination they expect for quality experience. It can be seen on their satisfaction thatappear on their willingness to revisit or giving the positive impression to their friends and relatives. Today, thereis a downward point in tourist destination in the last five years. Previously there were 1500 visitors per day, butlately it is only 10.000 both for international and domestic visitors. It is caused by the raise of competitor’s numberand the tourist responses towards Alas Kedaton site. Such impression comes from its cleanliness, the hospitalityof the staff, the price of entrance fee, and lack of facilities. Other instances are the uncomfortable way to get tothe site, as well as the absence of spiritual facilities for Muslim visitors for praying during their visit to this place.]]>
<![CDATA[STRATEGI PEMASARAN PAKET WISATA PT. UBS TOUR AND TRAVEL DI DENPASAR BALI ]]>
<![CDATA[Herlita Br. Tarigan]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2015.v03.i02.p15
<![CDATA[PT. UBS Tour and Travel merupakan salah satu biro perjalanan wisata yang ada di Bali. Perusahaan ini mengalami fluktuasi dalam penjualan paket wisatanya dan mengalami persaingan yang semakin ketat antar Biro Perjalanan Wisata yang ada di Bali. Dengan permasalahan yang ada dalam perusahaan maka penelitian ini dilakukan untuk mengetahui strategi pemasaran dari PT. UBS Tour and Travel dan menganalisis lingkungan pemasaran serta membuat strategi dan program pemasaran yang dapat diterapkan di perusahaan tersebut.Teknik pengumpulan data yang dilakukan dengan cara observasi, wawancara, studi kepustakaan dan didukung dengan kusioner. Hasil data yang diperoleh dianalisa dengan deskriptif kualitatif yang dipadukan dengan analisis Skala Likert dan analisis SWOT. Hasil dari penelitian ini adalah berdasarkan hasil analisis skala likert yang dilakukan terhadap lingkungan internal dan eksternal pada PT. UBS Tour and Travel dan dipadukan dengan analisis SWOT didapat suatu strategi pemasaran yang dapat diterapkan PT. UBS Tour and Travel yaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi, (3) strategi peningkatan sumber daya manusia, (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan produk dan jasa. Saran yang dapat diberikan untuk PT. UBS Tour and Travel yaitu memperbaharui informasi tentang kemasan paket wisata yang menarik, tampilan website yang menarik, menyediakan sarana dan prasarana yang baik, mengkemas paket wisata dalam bentuk brosur yang lebih variatif, mempercepat proses pemesanan paket wisata dan kualitas pelayanan dari PT. UBS Tour and Travel yang selama ini sudah baik perlu dijaga dan ditingkatkan lagi.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TOUR LEADER TERHADAP LOYALITAS KONSUMEN PADA TRAVEL AGENT KENCANA WISATA TANJUNG DUREN JAKARTA ]]>
<![CDATA[Aggy Cariena]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2015.v03.i02.p06
<![CDATA[The increasing amount of traveler is affecting the tourism sector.The role of tour leader is very significant to support the success of a tour. Tour leader as a front liner of the company is needed to maintain the consumer’s satisfaction which is also affect the consumer’s loyalty to the company. The purpose of this study is to find the effect of Service Quality toward Consumer’s loyalty from Kencana Wisata Tanjung Duren Jakarta. Data was collected by using the questionnaire. The types of data are quantitative which obtained by calculating data from the questionnaire. The method of sampling used purposive with the determination of respondents .The data method analyzed used double regression analysis techniques , double correlation, analysis of determination ,T- test and F-test with significant level of 5 percent .Assisted by using data processing program SPSS ( statistical package for social science ) 15. The research result indicates that service quality of tour leader and consumer’s loyalty has a positive relation partially. Simultaneously,indicates that tangible (X1), empathy (X2), reliability (X3), responsiveness (X4) and assurance (X5) loyalty (Y) with value 0,834 which means significantly affecting consumer’s at travel agent Kencana Wisata Tanjung Duren Jakarta. The writer’s suggestion is Kencana Wisata management should give special attention to maintain the honest behavior and make the tour leader more trustable to boost the consumer’s satisfactian which by the end can affect the consumer’s loyalty to the company.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MENGGUNAKAN TRANSPORTASI BERBASIS APLIKASI DI PT. GOJEK INDONESIA ]]>
<![CDATA[Nora Ronia Pangaribuan]]>;
<![CDATA[Ni Made Sofia Wijaya]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2016.v04.i02.p13
<![CDATA[Nowadays, internet is an essential contribution to tourism development. The internet offers the potential to make the information and booking facilities. It also provides a tool a communication between tourism suppliers, intermediaries, as well as end-consumers. Gojek is one of transport based application that is currently used by tourists to take advantage of low cost offered. The purpose of this research is to determine the affecting and dominant factor in affecting tourist's decision to use GoJek application. Data were collected through questionnaires, interviews, literature study and documentation. Sample of this research used purposive sampling technique with number of sampling are 100 respondents, focused on tourists who have been using the GoJek application. This research used six factors which consist of seventeen indicators. The results of factors analyzed affecting interpreted as external factors, psychological, internal, motivation and labor saving. The most dominant factor is external consists by a variable reference, cultural, economic, price competition, perception of security and internet trusted. Factors which eliminated in this research is use every time because tourists not necessarily used GoJek application at any time for order transportation while holiday in Bali.]]>
<![CDATA[KINERJA KARYAWAN DAN KEPENTINGAN WISATAWAN TERHADAP KUALITAS PELAYANAN JASA CV. CAN TOUR & TRAVEL ]]>
<![CDATA[Rr. Bathari Nindita K.]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>;
<![CDATA[Luh Gede Leli Kusuma Dewi]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2013.v01.i01.p07
<![CDATA[CAN Tour & Travel is the new agent company so it’s need to find the satisfaction customer of quality service in this company. This paper will give input to improve company towards better. CAN Tour & Travel realize the tourist desire to provided services. Technique of determining the sample used in this research is the accidental sampling of 75 respondents. Data analysis techniques in this research used the analysis of quantitative and qualitative data analysis. Based on the research results have produced an average performance appraisal CAN Tour & Travel of 3.28 which means that the performance of CAN Tour & Travel is in excellent condition. And also generated an average rating of 3.51 valuation interest which means very important. There are various factors contained in determining tourist satisfaction is that the cleanliness and tidiness of employees, completeness and readiness of facilities, employee performance, employee's ability to communicate and provide information very well, timely and responsive to the needs and guest complaints, and build a good relationship with tourists itself. Discussion of the result obtained in this research that many performance factors that must be maintained and be prioritywith which should be further improved. It can be seen from the tourist’s perception of low performance with great interest.Result in this research can be recommended the CAN Tour & Travel giving great concern to employees in serving tourist.]]>
<![CDATA[PERAN PRAMUWISATA DI KAWASAN KONSERVASI GEOPARK, BATUR KINTAMANI ]]>
<![CDATA[NMS. Wijaya]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>;
<![CDATA[Kresnanda Yuliono]]>;
<![CDATA[Ni Wayan Jeni Purwani]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2019.v07.i01.p09
<![CDATA[Geopark as a conservation area has a potential for biodiversity, geological diversity, and culture. This diversity of potential is developed as an integral part of the Geotourism area. This research was conducted in the Gunung Batur conservation area and the purpose of this study was to determine the role of guides through the delivery of information provided to tourists to contribute to the protection of the Batur geopark conservation area as sustainable tourism. The role of the guide was identified through the perception of tourists by distributing questionnaires to 100 respondents. The results of the study state that there are two variables, namely the communicator mediator and the Research management role of environmental interpreter in the category "Simply Agree". The sub-indicators of the variable are "Explain potential (geology) as the main potential of the conservation area" with a score of 52.8 percent; "Explain the activities of local communities in the conservation area" with a score of 59.4 percent; "Describe natural resources, vegetation and habitat at the climbing location" with a score of 50 percent. The three sub-indicators are indicators that are the main function of the role of guides in the conservation area, but this sub-indicator gets the lowest percentage, therefore it is interpreted that the role of guides in the Batur Kintamani Geopark conservation area still needs improvement in interpreting information related to socio-cultural potential , as well as geology as a potential for conservation, and natural resources.]]>
<![CDATA[PENGARUH BIRO PERJALANAN WISATA SEBAGAI SALURAN DISTRIBUSI TERHADAP TINGKAT HUNIAN KAMAR PADA HOTEL ALL SEASONS LEGIAN BALI ]]>
<![CDATA[Ni Made Adi Yanti Putri]]>;
<![CDATA[I GPB Sasrawan Mananda]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2014.v02.i02.p07
<![CDATA[The background of this study was based on of technology development that affect the online or offline room sales at All Seasons Legian Bali. Room sales are made through online travel agents is higher than the offline travel agents. It means the influence of offline travel agent is lower than the growth online travel agent. The purpose of this report is to determine the influence of travel agents as a distribution channel about rooms sales at All Seasons Legian Bali Hotel. The data were collected by observation, interviews, library research and documentations. Type of data were used in this research are qualitative and quantitative. The data sources were used are the primary and secondary data and the purposive sampling methods to determine the informant. The data were analyzed with the simple regression analysis techniques, simple correlation analysis, analysis of determination, t test with significant level of five percent. The data processing were using with SPSS (Statistical Package for Social Science) 16.00 for windows. Based on the calculation, The lowest room sales is 247 in the period of May 2009, while the highest room sales is 2.239 in the period of January 2012, and obtained a correlation is 3.9%, which means the relationship between the travel agent and level of room sales at All Seasons Legian is low. The suggestion could be given that the hotel should strengthen in relationship with travel agents, so that could to provide great contribution as a distribution channel in room sales at All Seasons Legian Hotel.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI ]]>
<![CDATA[Maria Laru Sendy Ludju]]>;
<![CDATA[I Made Kusuma Negara]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2020.v08.i02.p07
<![CDATA[This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.]]>
<![CDATA[PENGARUH KEPUASAN DAN KEPERCAYAAN WISATAWAN TERHADAP LOYALITAS WISATAWAN DI ANTAVAYA TOUR & TRAVEL DENPASAR ]]>
<![CDATA[Natalia Siska Katerina]]>;
<![CDATA[I Nyoman Sudiarta]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2021.v09.i01.p12
<![CDATA[The current digital era tourist loyalty is indispensable by the company of offline travel agent because many emerging online travel agent and one way to maintain the loyalty by always pay attention to the satisfaction and trust of tourists. This research aims to determine the influence of satisfaction and confidence of tourists towards the loyalty of tourists in AntaVaya Tour & Travel Denpasar. The sampling technique used is purposive sampling. The data analysis method used is a double linear regression analysis. Research findings suggest that from Test F and test T have positive results, it can be concluded there is a significant influence between satisfaction and confidence of tourists in AntaVaya Tour & Travel. Results of the determination of determinations obtained the result that the tourists trust variables more influential by 69.9% against tourist loyalty in AntaVaya Tour & Travel, while the satisfaction variables have an influence of 50.9% against the loyalty of tourists in the AntaVaya Tour & Travel.]]>
