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All Journal Buletin Udayana Mengabdi Jurnal IPTA (Industri Perjalanan Wisata)
Ni Putu Eka Mahadewi
Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana
Education Social Sciences

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PELATIHAN MENGKEMAS PAKET AGROWISATA BAGI ANGGOTA KELOMPOK TANI DI DESA KERTA, KECAMATAN PAYANGAN, KABUPATEN GIANYAR IP SUDANA; NP EKA MAHADEWI
Buletin Udayana Mengabdi Vol 14 No 1 (2015): April 2015
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.862 KB)

Abstract

The development of agro-tourism potential in the village of Kerta are appropriately done by introducing themto travelers. This was done in order that farming communities receive economic benefits, such as the availabilityof additional jobs and to increase sales of agricultural products, especially in the form of citrus and floral crops.Efforts that can be taken is a manufacture of innovative agro-tourism packages in order to attract the number oftourists visiting the village of Kerta and improving the quality of human resources. In order to develop furtherKerta village, devoteed Team has successfully trained farmer groups in making tour package entitled ”Bali OrganicFarming Activities” meaning that tourist activity to recognize various types of plants. Apart from this, the farmersobtained benefits and watch the activity of farmers and directly involved in managing land in plantation farmergroups Sekar Bumi and farmer groups Teak Bloom. The agro-tourism activities that take tourists to cultivate andreap immediate agricultural products to be processed into the local cuisine of Bali (Balinese Cooking Experience).The second package is already manifested in the form of brochures.Keywords: agro-tourism, tour package and Bali Organic Farming Activities
PENGEMBANGAN MANAJEMEN DAYA TARIK WISATA BERBASIS QUALITY EXPERIENCES DI OBJEK WISATA ALAS KEDATON TABANAN Yayu Indrawati; I P. Sudana; N P. Eka Mahadewi; IG.B. Sastrawan Mananda; N M. Ariani
Buletin Udayana Mengabdi Vol 12 No 2 (2013): Volume 12 No.2 – September 2013
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

In the recent days, to understanding the consumers behaviour is becoming a primary concern in marketing.This is also including in tourism marketing particularly tourism destination. The phenomenon of understandingthe consumer taste in tourism is popularly known as quality experience. It has a meaning that when tourist spendstheir money on a certain destination they expect for quality experience. It can be seen on their satisfaction thatappear on their willingness to revisit or giving the positive impression to their friends and relatives. Today, thereis a downward point in tourist destination in the last five years. Previously there were 1500 visitors per day, butlately it is only 10.000 both for international and domestic visitors. It is caused by the raise of competitor’s numberand the tourist responses towards Alas Kedaton site. Such impression comes from its cleanliness, the hospitalityof the staff, the price of entrance fee, and lack of facilities. Other instances are the uncomfortable way to get tothe site, as well as the absence of spiritual facilities for Muslim visitors for praying during their visit to this place.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA APLIKASI TIKTOK TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE PANTAI GUNUNG PAYUNG, BALI N.P.R.A Astagina; Ni Made Sofia Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 1 (2025): Jurnal IPTA (July 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i01.p12

Abstract

Pesatnya perkembangan media sosial telah mengubah cara wisatawan dalam menemukan dan memilih destinasi wisata. TikTok sebagai platform berbasis video pendek menjadi salah satu media yang berpengaruh besar melalui konten ulasan dan pengalaman pribadi yang dibagikan pengguna. Pantai Gunung Payung di Bali menjadi salah satu destinasi yang memperoleh eksposur tinggi melalui platform ini. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) di TikTok terhadap keputusan berkunjung wisatawan Nusantara ke Pantai Gunung Payung. Penelitian menggunakan metode kuantitatif deskriptif dengan teknik purposive sampling terhadap 100 responden yang pernah melihat konten TikTok tentang Pantai Gunung Payung dan telah berkunjung ke sana. Hasil analisis regresi menunjukkan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan berkunjung, dengan nilai koefisien determinasi (R²) sebesar 0,398. Temuan ini memperkuat pentingnya konten digital dalam mendorong minat dan keputusan wisatawan, khususnya di kalangan generasi muda.
EFEKTIVITAS MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI ONLINE PADA TAMAN IMPIAN JAYA ANCOL JAKARTA Putri Siona; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 2 (2025): Jurnal IPTA (December 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i02.p04

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas media sosial Instagram sebagai alat promosi online pada Taman Impian Jaya Ancol Jakarta. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan menggunakan model AIDA, dengan melibatkan 100 responden pengunjung domestik. Penelitian ini menggunakan dua sumber data adalah sumber data primer melibatkan responden kuesioner dan hasil observasi, sementara sumber data sekunder diperoleh dari literatur atau studi kepustakaan yang terkait dengan objek penelitian. Teknik analisis data menggunakan uji validitas, uji reliabilitas dan analisis tabulasi sederhana. Penelitian menunjukkan bahwa akun Instagram @ancoltamanimpian efektif dalam mencapai tujuan promosi Taman Impian Jaya Ancol. Dengan menerapkan model AIDA (attention, interest, desire, action), akun ini berhasil menarik perhatian secara konsisten, memberikan informasi menarik, membangkitkan keinginan berkunjung, dan mendorong tindakan konkret dari responden. Secara keseluruhan, Instagram terbukti efektif sebagai media promosi online, memvalidasi keberhasilan dan keberlanjutan penggunaannya.
Co-Authors Agatha Fransiska Tarigan Aggy Cariena Ander Sriwi, Ander Clarissa Yohana Natalia Elsa Bernicha Erl Vania Paulalengan Gede Eka Sucita Darma Gusti Agung Wulan Permata Sari Helly Gantara Herlita Br. Tarigan I GA. Gede Luhur Winata Putra I Gede Wiramatika I Gusti Putu Bagus Sasrawan Mananda I Kadek Dwi Dharma Wiguna I Ketut Suwena I Made Sendra I Nyoman Sudiarta I P. Sudana I Putu Agus Darmawan I PUTU SUDANA I Wayan Suardana Ingglade Janely Parengga Intan Permatasari Liyanti IP SUDANA Kresnanda Yuliono Kristina Angelina Gultom Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Kartika Sutra Dewi M. Rizky Nugraha S. MADE KUSUMA NEGARA Maria Laru Sendy Ludju Muhammad Dio Fitriadi Muhammad Fitrullah N M. Ariani N.P.R.A Astagina Natalia Siska Katerina Natasha Audrey NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Made Adi Yanti Putri Ni Made Oka Karini Ni Made Sofia Wijaya Ni Wayan Jeni Purwani Ni Wayan Vitha Wahyundari NMO. Karini Nora Ronia Pangaribuan Nosita Elika Putri Amibiyah Ihlasul Amalia Putri Siona Putu Agus Wikanatha Sagita Roels Ni Made Sri Puspa Dewi Rr. Bathari Nindita K. Sri Herayanti Via Reza Efrida Vicky Fatahilah Sani Windy Ayu Lestari Yayu Indrawati