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NGAS. Dewi
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

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PENGARUH ATRIBUT PRODUK WISATA TERHADAP KEPUASAN WISATAWAN NUSANTARA KE PANTAI MELASTI, BADUNG PADA MASA PANDEMI COVID-19 Farhanul Huda; NGAS. Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p08

Abstract

This study focuses on the influence of tourism product attributes on the satisfaction of domestic tourists visiting Melasti Beach Tourist Attractions during the Covid-19 Pandemic. Attractions, facilities and accessibility are important attributes in tourism areas to shape and increase or maintain tourist satisfaction for the long term and sustainable. The purpose of this study is to determine the effect of Tourism Product Attributes (Attraction, Amenity, Accessibilities) on the satisfaction of domestic tourists who visit Melasti Beach Tourist Attractions during the Covid-19 Pandemic. This study uses a non-probability sampling technique with a special technique of purposive sampling. The sampling technique used in this research is online using google form. The number of samples in this study were 100 samples, which were determined based on the slovin formula with the number of domestic tourists visiting Melasti Beach. The analysis technique in this research is quantitative descriptive analysis. The results of the study based on the results of the t test showed that partially the attraction and facility variables had a significant influence on the satisfaction of domestic tourists visiting Melasti Beach in Badung Regency during the Covid-19 Pandemic. Meanwhile, the accessibility variable does not have a significant effect on the satisfaction of domestic tourists visiting Melasti Beach in Badung Regency during the Covid-19 Pandemic. Based on the results of the F test, it shows that simultaneously the attributes of tourism products have a positive and significant effect on the satisfaction of domestic tourists who visit the Melasti Beach Tourist Attraction in Badung Regency during the Covid 19 Pandemic by 31% obtained from the results of the determination analysis.
PENGEMASAN PAKET WISATA BERBASIS BUDAYA DENGAN PEMANFAATAN MODA TRANSPORTASI TRADISIONAL ANDONG DI KOTA YOGYAKARTA Raden Ichlasul Zinedine Bieldam Wicaksono; Putu Agus Wikanatha Sagita; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p04

Abstract

Yogyakarta is the largest number of tourists in DIY Province. Focuses of tourism development sector is cultural tourism, one of the cultures owned by the city of Yogyakarta is andong traditional transportation which is starting to lose competition with modern transportation. Currently, Yogyakarta Tourism Department is focusing on increasing the number of visits and length of stay of tourists with various efforts, which is tour packages. Therefore, the packaging of cultural tourism packages using andong needs to be done to anticipate the problems of traditional transportation and to increase the number of tourist visits. Data collection techniques used are observation, interviews, documentation and literature study. Informant determination technique used was purposive sampling with Tourism Department and Transportation Department of Yogyakarta as base informant and Andong DIY Association and manager of cultural tourism destinations as key informants. Analytical technique used is descriptive qualitative. Based on the research results, the city of Yogyakarta has the potential for cultural tourism in 5 indicators such as arts exhibition (Keraton Yogyakarta), arts (Taman Pintar and Sonobudoyo Museum), festivals (Tuesday Wage Art Festival), traditional food (Gudeg Yu Djum and Bakpia Pathok 25) and history (Fort Vredeburg Museum and Taman Sari). Andong has important components in packaging tour packages such as conditions and facilities, price/cost, time, location, accessibility and uniqueness. The potential for cultural tourism will be packaged by 3 tour packages, namely Chronicle of Kasultanan Ngayogyakarta, Art of Yogyakarta and Countdown Tuesday Wage. The package lasts for halfday and will be managed by Andong DIY Association.
KOMPARASI FAKTOR DOMINAN MEMPENGARUHI PERILAKU PEMBELIAN TIKET WISATAWAN NUSANTARA KE BALI (SEBELUM PANDEMI – ERA PANDEMI) NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p12

Abstract

This article discusses the comparison of the dominant factors in the behaviour of nusantara tourists in purchasing plane tickets to the island of Bali Island, before and during the Covid-19 pandemic outbreak. The study is viewed from secondary data with data taken from two studies that have been conducted related to the behavioural factors of buying tickets for domestic tourists to Bali. The findings in this study explain that the dominant factor in the behaviour of domestic tourists buying airline tickets to Bali before the pandemic is psychological factors, namely (1) family factors, (2) self-desire factors, (3) security factors, (4) factors on timeliness, (5) the image of the airline, (6) the travel experience factor, (7) the knowledge factor of the airline, (8) the friendliness of airline services, (9) the availability of additional facilities, (10) the boarding service factor, and (11) baggage drop-off speed factor. Meanwhile, the dominant factors in the behaviour of domestic tourists buying tickets to Bali during the Covid-19 pandemic are (1) the influence factor from the closest people (other than family); (2) social strata factor; (3) the influence of the family; (4) the factor of family loyalty to this airline; (5) social status factor; (6) the family's trust factor in this airline; (7) social role factors; (8) the factor of feeling proud to have used this airline; (9) airline image factor. This study implies that the behaviour of domestic tourists tends to change due to the increase in prestige/social status gained by domestic tourists because not everyone can travel during the economic recession. It is hoped that airline companies will be able to optimize better service to prospective passengers who have social class (prestige) levels.
POLA PERGERAKAN WISATAWAN NUSANTARA iGENERATION BERWISATA DI BALI PADA MASA PANDEMI COVID-19 Akhmad Farrkhan Farrabi Azra; NGAS. Dewi; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p01

Abstract

This writing analyzes how the movement patterns of iGeneration Nusantara who visited Bali during the COVID-19 pandemic. The purpose of writing is to determine the characteristics of iGeneration domestic tourists, and to analyze the movement patterns of iGeneration domestic tourists. In this paper the researchers collected data through questionnaires, and literature review. The type of data used is in the form of qualitative descriptive data by 100 respondents who are generated based on a questionnaire with the criteria set are iGeneration domestic tourists who travel in Bali with a maximum age of 27 years. The patterns produced by iGeneration domestic tourists based on 100 respondents, will get the patterns and characteristics. This tourists are dominated by male visitors as much as 65% and women 35%. The trip carried out with friends/partners and family in this writing the dominant iGeneration domestic tourists generally use car and plane transportation when going to Bali. Length of stay for 3-4 days using hotel accommodations, villas, homes of relatives and getting through social media and verbal information. The pattern obtained is dominated by 77% Complex Neighborhood pattern, 11% Destination Region Loop 7%, Chaining Loop, and 5% Stop Over pattern. This finding is expected for industry players and developers to further promote other tourist attractions so that they can be evenly distributed. For the government in the future, public transportation routes can be made to connect tourist attractions, so that it can make it easier for tourists who use public transportation.