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IMPLEMENTATION OF CULTURAL TOURISM DEVELOPMENT PROGRAM BASED ON LOCAL WISDOM IN BEDULU VILLAGE REGENCY OF GIANYAR BALI Arismayanti, Ni Ketut; Suwena, I Ketut
International Journal of Community Service Learning Vol 2, No 3 (2018): August 2018
Publisher : Universitas Pendidikan Ganesha

Implementation of cultural tourism development program in Bedulu village aims to strengthen community empowerment through the development of cultural tourism in accordance with the vision and mission aimed at strengthening village management system; Increasing public participation in tourism activities and development; Improve self-financing and self-help communities and to improve the welfare of the community as well as increasing the original income of Gianyar regency. The implementation approach model includes 1) Participatory Rural Appraisal (PRA) model; 2) Model of Entrepreneurship Capacity Building (ECB), and 3) Transfer Technology Model (TT). Implementation of the program include: 1) Identification of tourism potential at Tourism Attraction Goa Gajah Temple, Relief of Yeh Pulu, Samuan Tiga Temple, and Tegallinggah Cliff Temple; 2) Focus Group Discussion (FGD) with relevant stakeholders on potential and strategic issues of cultural tourism development based on local wisdom in Bedulu Village; 3) Training of Packaging Cultural Tour Packages in Bedulu Village; 4) Technical Training for Tour Guide in Bedulu Village; 5) Making of Guide Book; 6) Making Bedouin Tourism Brochure; 7) Practical English Training in Bedulu Village; 8) Homestay Management Training in Bedulu Village; 9) Culinary Development Training of Bedulu Village; 10) Village Tourism Management in Bedulu Village. The outputs generated in these community service activities include guidebooks; Brochures in English and Japanese; Tutorial on website management; Marketing of tourist attraction located in Bedulu Village through the website, Instagram social media, and video uploaded on YouTube; Capacity building and knowledge as well as community capacity with various training provided.

PENGUATAN KAPASITAS SUMBER DAYA MANUSIA DALAM MENINGKATKAN DAYA SAING PRODUK INDUSTRI PARIWISATA UNTUK MENGHADAPI ASEAN ECONOMIC COMMUNITY (AEC) DI DESA PELAGA KABUPATEN BADUNG I.K. Suwena; I.G.N. Widyatmaja; I.B.K. Astina; P.R. Pertiwi; N.T. Sutaguna
Buletin Udayana Mengabdi Vol 16 No 3 (2017)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.979 KB)

Community service which carried out in Pelaga village, Petang, Badung aims to provide a wide space for local people to organizes and improves the system of management of eco tourism and to increases the participation of local communities in tourism development in Pelaga village through the well – packaging of eco tourism. In order to increase the income of local communities in Pelaga village, it is important to held this community empowerment through the utilization of its potencies, and then package it, as a valuable tourism product as well as to improve the finance and the power sources of those communities, also as a support of the tourism development in Badung. The targets of the activities of community service are the ecotourism manager and the young generations of Pelaga village. The approaching models are: 1. Participatory Rural Appraisal (PRA) Model, (2) Entrepreneurship Capacity Building (ECB) Model, (3) Knowledge/Technology Transfer Model. Some activities have been done in KKN – PPM program in Pelaga village, in order to address the various problems of eco – tourism faced by the local communities of Pelaga village, such as: Setting – up a sort of a foundation to manage the eco – tourism in Pelaga village, tour guide training for the local communities, packaging training in how to package the coffee processed products into tourism products, English for tourism courses, and provide the local communities houses as home stays for the tourists

Green Tourism Development as Community Empowerment Efforts in Pemuteran Village, Buleleng, Bali I Ketut Suwena; Ni Ketut Arismayanti
Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017
Publisher : Research and Community Services Institutes of Udayana University

Pemuteran has tourism potential and stunning natural beauty. Pemuteran village communities have not been involved in tourism activities resulting maximum untapped tourist potential to the maximum, limited opportunity society are involved in tourism development, and creativity in tourism in the village. This research is objective to maximize the role of the community in various aspects of tourism development. The development of tourism is expected to: (1) empowering local communities; (2) diversification of rural tourism products; (3) demonstration model to develop green tourism; (4) produce a tourism product of high quality and competitiveness; (5) the development of a more responsible and sustainable tourism. Data were collected through observation, interviews, questionnaires, literature studies, and technical documentation. Data were analyzed using qualitative descriptive analysis of IFAS, EFAS, and SWOT. The strategy resulted in the development of green tourism as an effort to increase community empowerment in economic activity in the village of Pemuteran is green tourism marketing strategy; Strategy creation and development of green tourism products; Strategy commitment and development of community-based tourism development in North Bali; The strategy for improving the quality of human resources through the mastery of information technology and entrepreneurship; Waste management strategy together and independently; Infrastructure development strategy based tourism green tourism; Strategy green tourism travel packages in Buleleng. Advice can be given is the importance of the commitment in the development of tourism development in North Bali-based green tourism; the need for management of solid waste management; the need for the identification and development of a tourist attraction; importance of improving the quality of human resources that are highly competitive; the importance of increasing public participation in the planning, implementation and monitoring of tourism development in the region.

PENGUATAN KAPABILITAS SUMBER DAYA MANUSIA LOKAL MELALUI PENDIDIKAN DAN PELATIHAN BAHASA MANDARIN BAGI PENGELOLA DTW TANAH LOT KABUPATEN TABANAN I.M. Sendra; I.G.N. Widyatmaja; I.B.K. Astina; I.K. Suwena
Buletin Udayana Mengabdi Vol 22 No 1 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i01.p04

The development of tourists from China before the Covid-19 pandemic was very fast, especially in the Tanah Lot Tourist Destination, Tabanan Regency, Bali Province, but in terms of the ability to speak Mandarin for managers it was very low. Strengthening local human resource capabilities through Mandarin education and training referred to here is a basic skill that should be understood and practiced by each individual in a tourism business in order to be able to run their business in a sustainable manner. This activity aims to improve Chinese language skills for oral translators and provide basic Chinese language skills for local employees. Another goal is to provide an introduction to Chinese cultural values that are considered necessary for managers to know so that they are expected to assist in efforts to improve the quality of performance of Tanah Lot destination managers. Keywords : Management, Mandarin, Training, Strengthening, Participation, Tourism

PENYUSUNAN PANDUAN INFORMASI DAYA TARIK WISATA DAN PROMOSI MEDIA SOSIAL PURI AGUNG DENPASAR I. Rahyuda; P.D. Kesumadewi; I.K. Suwena; N.K. Arismayanti
Buletin Udayana Mengabdi Vol 22 No 3 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i03.p03

The existence of cultural heritage is increasingly being pushed aside due to modernization. In developing a city tour for Denpasar City, the information about this tourist attraction is not yet optimal. Information and promotion of tourist attractions is very important to attract tourists and visiting tourists. The limited information available and accessible to tourists certainly hinders the growth of tourism in an area. In particular, castle tourism requires a touch of innovation in tourism products in the midst of intense competition and trends in contemporary tourism products. This community service activity was carried out in Dangin Puri Kaja Village, North Denpasar District, Denpasar City, Bali with the aim of exploring and compiling information guides for castle tourist attractions and utilizing social media for the promotion of tourist attractions. The community service activity program carried out at Puri Agung Denpasar has achievement targets in the form of: an increase in digital promotion on an ongoing basis; there is a guide for the younger generation and visiting tourists; Denpasar City tourism is getting more vibrant through the development of castle tourism; social media promotion is complemented by tutorials on managing Instagram and Facebook accounts. This community service activity is expected to have a positive impact by increasing the recognition of Puri Agung Denpasar and increasing the income of the surrounding community from the increasing number of tourist visits. Keywords: travel guide, tourist attraction, promotion, social media, palace tourism, Puri Agung Denpasar.

IMPLEMENTATION OF CULTURAL TOURISM DEVELOPMENT PROGRAM BASED ON LOCAL WISDOM IN BEDULU VILLAGE REGENCY OF GIANYAR BALI Arismayanti, Ni Ketut; Suwena, I Ketut
International Journal of Community Service Learning Vol. 2 No. 3 (2018): August 2018
Publisher : Universitas Pendidikan Ganesha

Implementation of cultural tourism development program in Bedulu village aims to strengthen community empowerment through the development of cultural tourism in accordance with the vision and mission aimed at strengthening village management system; Increasing public participation in tourism activities and development; Improve self-financing and self-help communities and to improve the welfare of the community as well as increasing the original income of Gianyar regency. The implementation approach model includes 1) Participatory Rural Appraisal (PRA) model; 2) Model of Entrepreneurship Capacity Building (ECB), and 3) Transfer Technology Model (TT). Implementation of the program include: 1) Identification of tourism potential at Tourism Attraction Goa Gajah Temple, Relief of Yeh Pulu, Samuan Tiga Temple, and Tegallinggah Cliff Temple; 2) Focus Group Discussion (FGD) with relevant stakeholders on potential and strategic issues of cultural tourism development based on local wisdom in Bedulu Village; 3) Training of Packaging Cultural Tour Packages in Bedulu Village; 4) Technical Training for Tour Guide in Bedulu Village; 5) Making of Guide Book; 6) Making Bedouin Tourism Brochure; 7) Practical English Training in Bedulu Village; 8) Homestay Management Training in Bedulu Village; 9) Culinary Development Training of Bedulu Village; 10) Village Tourism Management in Bedulu Village. The outputs generated in these community service activities include guidebooks; Brochures in English and Japanese; Tutorial on website management; Marketing of tourist attraction located in Bedulu Village through the website, Instagram social media, and video uploaded on YouTube; Capacity building and knowledge as well as community capacity with various training provided.

PERSEPSI DAN MOTIVASI WISATAWAN IRAN YANG BERKUNJUNG KE BALI Angga Febriantoro; I Ketut Suwena; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 1 (2025): Jurnal IPTA (July 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i01.p17

Bali merupakan salah satu destinasi wisata paling populer di Indonesia bagi wisatawan Iran, di mana Iran termasuk dalam lima besar negara Timur Tengah dengan jumlah kunjungan tertinggi ke Bali. Penelitian mengenai wisatawan Iran ini masih terbatas. Oleh karena itu, studi lebih lanjut diperlukan untuk mengeksplorasi perilaku perjalanan, motivasi, dan persepsi mereka terhadap industri pariwisata Bali. Penelitian ini bertujuan untuk mengetahui karakteristik, motivasi, dan persepsi wisatawan Iran yang berkunjung ke Bali. Penelitian ini menggunakan pendekatan deskriptif kuantitatif, dengan sampel berupa wisatawan Iran yang berkunjung ke Bali. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 orang. Data dikumpulkan melalui kuesioner dan dianalisis dengan perhitungan sederhana menggunakan skala Likert. Temuan penelitian mengungkap beberapa wawasan menarik. Motivasi utama mereka berkunjung ke Bali didominasi oleh keinginan untuk rekreasi dan relaksasi (50%), diikuti oleh tujuan liburan keluarga (36%). Terkait tingkat kepuasan, keramahan masyarakat Bali mendapat skor tertinggi (3,67), diikuti oleh daya tarik wisata (3,61). Sementara itu, fasilitas publik memperoleh skor (3,45), dan transportasi (3,37). Aspek dengan skor terendah adalah infrastruktur (3,13), mengindikasikan perlunya perbaikan di bidang ini. Tingkat kepuasan yang tinggi terhadap keramahan dan daya tarik wisata merupakan kekuatan utama yang harus dipertahankan. Namun, perhatian khusus perlu diberikan pada pengembangan infrastruktur untuk lebih meningkatkan pengalaman perjalanan wisatawan.

PENGARUH ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MILENIAL KE DESA WISATA TENGANAN PEGRINGSINGAN Ni Luh Putu Chandra Pramesti Dewi; I Ketut Suwena; Yohanes Kristianto
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 1 (2025): Jurnal IPTA (July 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i01.p18

Di era kemajuan teknologi, generasi milenial tidak terlepas dari internet terutama saat merencanakan perjalanan wisata. Melalui informasi atribut produk wisata yang diunggah di media sosial, akan terjadi electronic word of mouth yang memberikan kemudahan bagi calon wisatawan untuk menentukan perjalanan wisatanya. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan atribut produk wisata terhadap keputusan berkunjung wisatawan milenial ke Desa Wisata Tenganan Pegringsingan. Dalam penelitian ini, penentuan sampel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 100 responden. Pengumpulan data menggunakan observasi, kuesioner, wawancara, dokumentasi, dan studi kepustakaan. Teknik analisis data yang digunakan yaitu deskriptif kuantitatif dengan analisis regresi linear berganda melalui bantuan sofware SPSS versi 25.0. Hasil penelitian ini menunjukkan bahwa: (1) Electronic word of mouth dan atribut produk wisata secara parsial berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan milenial ke Desa Wisata Tenganan Pegringsingan, (2) electronic word of mouth dan atribut produk wisata secara simultan berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan milenial ke Desa Wisata Tenganan Pegringsingan.

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