NI WAYAN PUTU ARTINI
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana

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Journal : MEDIA KONSERVASI

Visitor Perception of Kintamani Agro-ecotourism in Bali During The COVID-19 Pandemic Surya Diarta, I Ketut; Artini, NI Wayan Putu
Media Konservasi Vol. 28 No. 3 (2023): Media Konservasi Vol 28 No 3 December 2023
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.28.3.273-287

Abstract

The COVID-19 pandemic has hampered agro-ecotourism's economic, social, and environmental benefits. Previous studies have ignored visitor experiences, sustainability, and secondary data. A pandemic-era field assessment of Kintamani agro-ecotourism fills this gap. Purposive sampling was used to select 100 local visitors for the survey. Perceptual class intervals and WarpPLS 7.0 were used to analyze the data. Kintamani agro-ecotourism destination services and guest loyalty scored the highest. Attributes and service quality affected visitor satisfaction and loyalty, whereas the CHSE program measures did not. These findings include improving attributes and service quality, encouraging sustainability, collaborating with local communities and stakeholders, and developing innovative products and services for Kintamani agro ecotourism. Diverse market segments may be immersed in a region's culture and nature. Kintamani agro-ecotourism requires strong branding, marketing, and data-driven decision-making. Crisis management plans and sustainable infrastructure can help agro-ecotourism to survive unexpected disasters. Agro-ecotourism in Kintamani depends on the adaptation, innovation, and preservation of a region's natural and cultural legacy.
Co-Authors ADNYANI, NI PUTU NILA AGASTYA, PUTU ANAK AGUNG SAGUNG SARI MAHESWARI ARIEF SETIAWAN ROSO ATIKATUL FITRIYAH BELLA MARISOL MAZARELLO BARU GUTERRES Citra Yunia Wardani DILLA DWIANI Gede Mekse Korri Arisena I DEWA AYU DEVI SAVITRI WIRYASTI I DEWA AYU SRI YUDHARI I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I G.A.A. LIES ANGGRENI I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU KIRANA TATA PERDANI I Ketut Rantau I Ketut Suamba I Ketut Surya Diarta I KETUT YOGA SUAMBARA I MADE ADI DWIRANA PUTRA I Made Antara I MADE SUDARMA I Nyoman Gede Ustriyana I PUTU RIDIA PRAMANA I WAYAN BUDIASA I WAYAN WIDYANTARA Ida Ayu Listia Dewi IGAA AMBARAWATI JENETE PRISKILA MANGNGI Joko Daryanto . KADEK ITA MEGA PRATIWI KADEK PUTRI TRISNA DEVI KADEK SOMA YULIANA ARTINI KADEK YUNNI DWIASTARI KALYANADEWI, GUSTI AYU PUTU KETUT BUDI SUSRUSA KETUT MIA JIWANTARI LESTARI, NI MADE DWI WAHYUNI LUH TRIASTITI MANIK ADHITA M.Th. Handayani MADE ANTARA Made Antara MADE NGURAH SABDA WINAYA MADE WAHYU LESTARI Mariyani, Ni Luh Devi Darmika NADIARINI, MADE RIZKI SRI Nengah Simbung Arimbawa NI KADEK JIWI AYUNINGSIH NI KOMANG WIDYA YUNDARI NI LUH ERNA WATI NI LUH MADE INDAH MURDYANI DEWI Ni Luh Made Santi Dewi NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA Ni Putu Novi Sri Astiti NYOMAN RATNA DEWI Nyoman T. Suryadhi PUTU AGASTYA PUTU EKA TEJA DIPUTRI PUTU OKA WARDIKA Putu Udayani Wijayanti Rahayu, I Putu Yoga Darma RATNA KOMALA DEWI SALSABILA KAUTSAR SATRIYAS ILYAS SUSANNA E.R. SIMAMORA TRI NOVITA LESTARI WARAPSARI, PUTU TARA ADYUTA WIDHIANTINI, WIDHIANTINI YULIUS VICTOR MALO