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All Journal Jurnal Legalitas Al Ishlah Jurnal Pendidikan SEIKO : Journal of Management & Business YUME : Journal of Management JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Munaddhomah: Jurnal Manajemen Pendidikan Islam GANESHA: Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Innovative: Journal Of Social Science Research Jurnal Manajemen Pendidikan Islam Jurnal Pendidikan dan Sosial Humaniora
Umin Kango
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Economic Reviews Journal

 1 
Pengaruh Lokasi dan Promosi Terhadap Keputusan Pembelian Produk Merchendise: Studi Kasus Konsumen UNG Mart and Food Service Frisilya Holle; Tineke Wolok; Umin Kango
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.617

Abstract

Form the formulate objectives, this study aims to identify and analyze the influence of both location and promotion on purchase decisions for merchendise products. The method in this study is quantitative, and the data collection technique is through questionnaires. The sample consists of 96 respondents. The data analysis employs multiple linear regression analysis. This study indicates the following results. Partially, the location variable has a positive and significant influence on purchase decisions, with a t_count value of 2.634 > t_table of 1.661 and significance level of 0,000 < 0,05. Partially, the promotion variable has a positive and significant influence on purchase decisions, with a t_count value of 6,598 > t_table of 1.661 and a significance level of 0,000 < 0,05. Simultaneously, the variable of location and promotion have a positive and significant influence on purchase decisions, with a f_count value of 62,922 > f_table of 3,094 and significance level of 0,000 < 0,05. Additionally, the R square value is 0,575, indicating that 57,5% of the influence on purchase decisions is attributed to location and promotion, while the remaining 42,5% is influenced by other factors outside the research model.
Pengaruh Influencer Marketing dan Brand Image Terhadap Minat Beli pada Produk Ms Glow di Gorontalo Erika Hasan; Rizan Machmud; Umin Kango
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.746

Abstract

Digital marketing strategies through influencers are increasingly popular, including in Gorontalo. MS Glow is one of the brands that has successfully leveraged this trend. Amidst the fierce competition in beauty products, brand image and influencer impact are considered to play a significant role in shaping consumer purchase intention. This study aims to determine the influence of influencer marketing and brand image on the purchase intention of Ms Glow products in Gorontalo. This research uses a descriptive quantitative method. Primary data were collected through questionnaires distributed to 100 consumers of Ms Glow products in Gorontalo, who were selected as respondents. The data collected were tested using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. Data analysis was carried out using SPSS Version 21. The results of the analysis show that both influencer marketing and brand image have a positive and significant effect on the purchase intention of Ms Glow products in Gorontalo. Influencer marketing contributes 14.2% to purchase intention (t-value = 2.571, ρ value = 0.012), while brand image contributes 67.7% (t-value = 9.331, ρ value = 0.000). Simultaneously, influencer marketing and brand image significantly affect purchase intention by 98.9% (F-value = 4,181.363, ρ value = 0.000, R Square = 0.989). It can be concluded that both Influencer Marketing and Brand Image have a positive and significant influence, both partially and simultaneously, on the Purchase Intention of Ms Glow Products in Gorontalo.
Co-Authors Abdullah, Karmila Abdussamad, Zulfia K. Agil Bahsoan Akangkung, Fiolita Alow, Syintia Ananda Tuliabu Andi Juanna Ardiansyah Ari Kartiko, Ari Citra Aditya Kusuma Diah Anggriani Albert Djoko Lesmana Radji Erika Hasan Fatmawati F. Kowiloy Febriyanto Ngabiso Frisilya Holle Gude, Siti Rahmawati Hapsawati Taan Husa, Fardila Oktaviani Imaa, Sartuti S. Imriani Idrus Isa, Ramlan Amir Jusuf, Bachrudin Kusuma, Surya Jaya Lisa Apriliani Umar Melinda Noviana Hasan Melizubaida Mahmud Mohamad Agus Salim Monoarfa Muh Nur Alfian S Kasim Muhammad Anas Ma`arif Mulisa, Rahmat Daeng Nazmi Alamri Nurharyati Panigoro Peris Igirisa Radia Hafid Raflin Hinelo Rierind Koniyo Riskatul Hasanah Rizan Machmud Selvi Selvi Selvi Selvi Sjahril Botutihe Tineke Wolok Tomina, Santri A. Wahyu Lestari Yana Sonjaya YUDI NUR SUPRIADI Yulinda L. Ismail Zainal Abidin Umar Zamawi, Baharudin Zamawi