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Journal : Jurnal Ekonomi

The influence of product quality, price perception and brand image on consumer satisfaction of Yamaha NMAX Motorcycles in Denpasar Bali Putu Ayu Lalita Srivisakha; Trianasari, Trianasari; Ni Made Suci
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The aim of this research is to ascertain how two or more factors interact. The research location is the Yamaha Agung Motor Dealer. The subjects in this research were all customers who used Yamaha NMAX motorbikes in the Denpasar Bali area. The impact of brand image, pricing perception, and product quality on customer satisfaction is the focus of this study. Purposive sampling was used to select 190 participants to become the research sample. Google Forms was used to complete the questionnaire as part of the data collection strategy. This research uses multiple linear analysis methods to determine how big the influence of several independent and dependent variables is. The research results show: (1) The Yamaha NMAX motorcycle customers in Denpasar's consumer satisfaction is largely influenced by product quality, as indicated by the product quality variable's significance value of 0.000, which is less than the predetermined significance threshold of 0.05. (2) the variable pricing on consumer satisfaction finds that pricing has a somewhat significant impact on customer satisfaction, with a significance value of 0.001, which is less than the designated significance threshold of 0.05 using Yamaha NMAX motorbikes in Denpasar. (3) variable Brand image on consumer satisfaction obtained a significance value of 0.040, below the predetermined 0.05 level of significance, indicating that brand image has a somewhat meaningful impact on consumer satisfaction of Yamaha NMAX motorbike users in Denpasar.
Co-Authors A.A. Ngr. Yudha Martin Mahardika Adnyaswari, Ni Putu Andi Subhan Amir, Andi Subhan Andiani, Ni Made Nur Ayu Ani, Ni Komang Santi Apriani Nurlaela Aprilia, Desak Made Siwi Reva Arisandi, Kadek Dwi Arisanti, Ni Putu Hertina Artawan, Komang Agus Aulia, Vidia Ayustini, Putu Esa Bariocha Benaya Brendana Putra Bidari, Ni Putu Intan Damayanti, Desak Made Chita Budi Desak Made Chita Budi Damayanti Desak Made Siwi Reva Aprilia Desy Cahyani Lari Dwi Ramadhani DWI RAMADHANI Febriyanthi, Putu Wina Fridayana Yudiaatmaja Fristamara, Yosep Gede Aditya Nareswara Gede Parma Gede Rendrawan Rendrawan Gresika, Putu Tirza I Gede Bobi Suryano I Gede Putra Nugraha I Gede Putu Suarmadi I Kadek Rai Suwena I Nengah Suarmanayasa I Wayan Bagia I Wayan Widiantara Ida Ayu Komang Putri Mayuni Devi Irwansyah, Rudi Kadek Dwi Arisandi Kadek Restu Sidiarta Kadek Santi Rahayu Kadek, Kadek Agus Hendriawan Laksana, Ida Bagus Adi Laksmi, Made Sri Lin, Yao Luh Putu Triyanti Ariestiana Dewi M. Rudi Irwansyah Made Aristia Prayudi Made Sri Laksmi Made Sri Rejeki Arthasari Made Suwandewi Made Windu Antara Kesiman Mahardika, A.A. Ngr. Yudha Martin Mayuni Devi, Ida Ayu Komang Putri Mertasih, Komang Lenni Nareswara, Gede Aditya Ni Kadek Sinarwati Ni Kadek Swandayani Ni Ketut Piska Pebrianti Ni Komang Dharmi Yudhi Utami Ni Komang Santi Ani Ni Luh Henny Andayani Ni Luh Putu Eka Pradnyawati Ni Luh Putu Sri Antari Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Dwi Arini Ni Made Suci Ni Nyoman Parwati Ni Nyoman Srutiningsih Ni Putu Darma Yanti Niluh Dewi Niluh Kurnia Dewi Pratami Niluh Kurnia Dewi Pratami, Niluh Dewi Nurlaela, Apriani Nyoman Dini Andiani Pebri Saniantara Pebrianti, Ni Ketut Piska Pradhana, I Made Aswin Prasetya, Ketut Krisna Pratama, Ida Bagus Gede Yogi Wisma Putu Ayu Lalita Srivisakha Putu Eka Kusumayani Putu Gede Parma Putu Gede Parma Putu Indah Rahmawati Putu Nata Kusuma Putu Satcitanandadewi Putu Tirza Gresika Putu Widiastuti Rahutama Atidira Rendrawan, Gede Rendrawan Sidiarta, Kadek Restu Suarmadi, I Gede Putu SUGITA, Wayan Telagawati , Ni Luh Wayan Sayang Varicela, Nesda Vidia Aulia Wayan Cipta Wendy, Komang Widiantara, I Wayan Widiastuti, Putu Yanti, Ni Putu Darma