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Journal : Jurnal Ilmiah ASET

Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen RS St. Elisabeth Semarang Khasanah, Imroatul; Pertiwi, Octarina Dina
Jurnal Ilmiah Aset Vol 12 No 2 (2010): Jurnal ASET Volume 12 No 2
Publisher : STIE Widya Manggala

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Abstract

The purpose of this research was for analyzing 5 assessments: 1. Effect on the tangible against consumer satisfaction, 2. Effect on reliability against customer satisfaction, 3. Effect on responsiveness on customer satisfaction, 4. Effect on guarantee & certainty against customer satisfaction, 5. Effect on empathy against customer satisfaction. This research has been done with samples taken in random with consideration that the population was very large in numbers, as it wasn’t possible for the surveyor to cover the whole present population, so a representative was formed. Samples in this survey were only a part of the whole community of the city of Semarang that used the services of St. Elisabeth Hospital. Result of this survey shows that these 5 assessments were accepted. The result was, there was a positive and significant relation between tangible of St. Elisabeth hospital, reliability of St. Elisabeth hospital in handling consumer, responsiveness of St. Elisabeth hospital, guarantee & certainty given by St. Elisabeth hospital, empathy against customer satisfaction. This was proved by test F where the value of significance was 0,000, the coefficient of determination on satisfaction shown by Adjusted R Square was 0,716 that means the customer satisfaction was 71,6% affected by variable of tangible, reliability, responsiveness, guarantee and empathy. Whereas, the rest of the 28,4% was affected because other variables were not checked thoroughly by researchers.
Analisis Pengaruh Atribut Produk, Bauran Promosi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Merchandise Khasanah, Imroatul; Pamujo, Novian Yuga
Jurnal Ilmiah Aset Vol 13 No 2 (2011): Jurnal ASET Volume 13 No 2
Publisher : STIE Widya Manggala

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Abstract

This research was motivated by the increasing number of business merchandise in major cities in Indonesia. The one is Kedai Digital 7 Semarang, a business unit engaged in different fields of creative production in particular areas of merchandise and graphic design. The data were collected through questionnaire method of 100 respondents of Kedai Digital 7 in Semarang, which was obtained by using non-probability sampling technique. Then, we analyzed the data obtained by using multiple regressionanalysis. This analysis included validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing by T-test and F-test, and analysis of determination coefficien (R2). Hypothesis trial by T-test showed that the three examined independent variables (product attributes variable, promotional mix, and service quality) were proven having positive and significant impact toward the dependent variables of purchasing decisions. Then, from F-test could be seen that the three independent variables were proper to exmine the dependent variables of purchasing decision. Adjusted R Square of 0.555 indicated that 55.5 % of the purchasing decision variables could be explained by the three independent variables in the regression equation. While the rest 44.5 % could be explained by other variables outside of the three variables used in this study.
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang Hudha Pramudya Murti I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Lutfi Ayu Faradiza Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel