Article Per Year (5 Year)
p-Index From 2021 - 2026
1.756
P-Index
This Author published in this journals
All Journal Kinerja JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Abdi Insani Jurnal EK dan BI GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi International Journal of Multidisciplinary Sciences and Arts Jurnal Pariwisata, Bisnis Digital dan Manajemen SOROT: Jurnal Pengabdian Kepada Masyarakat
Cahyani Pratisti
Institut Informatika Dan Bisnis Darmajaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pelatihan AI Marketing bagi Pelaku UMKM Ikan Asin untuk Mendukung Transformasi Digital Usaha di Kelurahan Keteguhan, Kecamatan Teluk Betung Timur, Kota Bandar Lampung Cahyani Pratisti; Yusminar Wahyuningsih; Rina Milyati Yuniastuti; Jhon Nasyaroeka
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2083

Abstract

Small and Medium Enterprises (SMEs) producing salted fish and anchovy products in Keteguhan Village, Teluk Betung Timur District, Bandar Lampung, face several challenges, including low digital literacy, limited promotional content creation skills, and minimal utilization of Artificial Intelligence (AI) in marketing activities. This community service program aimed to enhance the digital competencies of fishermen, fishermen’s wives, and fisheries-based SME owners through AI Marketing training. The program employed community education, technology transfer, hands-on training, and mentoring approaches utilizing ChatGPT, Canva AI, and social media platforms. A total of 30 participants were involved in the program. Evaluation was conducted through pre-tests, post-tests, observations, and interviews. The results indicated a significant improvement in participants’ competencies, with the Paired Sample t-Test showing a significance value of 0.000 (p 0.05). The program also generated practical outputs, including business social media accounts, AI-based promotional posters, marketing captions, and promotional videos. These findings demonstrate that AI Marketing can effectively support digital transformation and enhance the competitiveness of fisheries SMEs in coastal communities.
Co-Authors Anandha Sartika Putri Aswin Aswin Badri, Rico Elhando Jhon Nasyaroeka Jhon Nasyaroeka Joko Triloka Kurnia Fadila Lani Oktasari Muhammad Saputra Muhammad Saputra Niken Paramitasari Rafif Fadhlurrahman Muti Rina Milyati Yuniastuti Rina Milyati Yuniastuti Sri Maryati Viola De Yusa Yusminar Wahyuningsih Yusminar Wahyuningsih