Article Per Year (5 Year)
p-Index From 2021 - 2026
2.096
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Jurnal Keuangan dan Perbankan Kinerja Jurnal Widya Manajemen & Akuntansi Jurnal Manajemen Teori dan Terapan Jurnal EMT KITA International Research Journal of Business Studies (E-Journal) Jurnal Organisasi Dan Manajemen Media Mahardhika Share : Journal of Service Learning Performance Arthavidya Jurnal Ilmiah Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Peka: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomika dan Manajemen SENMEA International Research Journal of Business Studies
Nekhasius Agus Sunarjanto
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
Analisis Pengaruh Brand Equity Berbasis Konsumen (CBBE) terhadap Purchase Intention Smartphone di Surabaya (PLS-SEM) Sunarjanto, Nekhasius Agus; Sumayouw, Vicky Giovanni
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6689

Abstract

The current generation is a generation that uses high-level technology and also the use of smartphones continues to increase sharply, of course this cannot be separated from the role of brand equity in these smartphone products. This research aims to analyze the role of brand awareness, brand associations, perceived quality, brand loyalty, brand trust in driving purchase intentions in this digital era. This research uses a research design with a quantitative approach. Data was collected through documentation and distributing questionnaires online. This study used a sample of 202 respondents.     This study proposed five hypotheses, and two of them were rejected: the influence of brand awareness and brand association on purchase intention was insignificant. Meanwhile, perceived quality, brand loyalty, and brand trust significantly influenced purchase intention. Nevertheless, this study yielded an R2 of 0.618, or 61.8%, indicating that brand awareness, brand association, perceived quality, brand loyalty, and brand trust significantly influenced purchase intention. The benefits of this research are expected to encourage smartphone companies to prioritize strategies that strengthen product quality perceptions, build brand loyalty, and increase consumer trust, as these three dimensions have been shown to significantly influence purchase intention, rather than simply increasing brand awareness and association.
Co-Authors Agnes Utari Widyaningdyah Andrew Joewono Anggraeni, Feena Renata Bramantyo, Bonaventura Trio Cicilia Erna Susilawati Cicilia Erna Susilawati Cyrillius Martono Cyrillius Martono Daniel Tulasi Elisabeth Supriharyanti Erick Teofilus Gunawan Harimurti, Yohanes Herlina Yoka Roida Herlina Yoka Roida Indah Kuswardani Koesdijanto, Mercy Ayu L Suratno L. Adisastra Lanny Agustine Lydia Ratnasari Tejosaputra Martono, Cyrillius Resty Fauzyah Yahya Shaffira, Fernanda Sheila Sina, Siprianus S. Sitepu, Rasional Sukamto, Utomo Sumayouw, Vicky Giovanni Suratno Suratno Tananjaya, Tania Oktavianes Tarsisius Dwi Wibawa B Tarsisius Dwi Wibawa Budianta Vanny Utari Wibisono, Hermawan William Jayaprana Yahya, Resty Fauzyah Yohanes Bayu Kusnanto