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All Journal Insignia: Journal of International Relations JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JAS (Journal of ASEAN Studies) Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JWP (Jurnal Wacana Politik) Mandala: Jurnal Ilmu Hubungan Internasional Kumawula: Jurnal Pengabdian Kepada Masyarakat Padjadjaran Journal of International Relations SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Global Mind Jurnal Imliah Hubungan Internasional
Teuku Rezasyah
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Diplomasi Kesehatan Indonesia di Kawasan Asia Afrika: Biofarma sebagai Pusat Penelitian dan Pengembangan Vaksin & Bioteknologi Tanti Iswati; Deasy Silvya Sari; Teuku Rezasyah
Padjadjaran Journal of International Relations Vol 4, No 2 (2022)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/padjir.v4i2.38180

Abstract

Artikel ini menjelaskan Diplomasi Kesehatan Indonesia di kawasan Asia Afrika berupa penunjukkan Biofarma sebagai Center of Excellence on Vaccine and Biotechnology oleh OKI (Organisasi Kerjasama Islam). Konsep yang dipergunakan dalam artikel ini adalah Diplomasi Kesehatan dan Organisasi Internasional. Metode yang dipergunakan dalam artikel ini adalah metode kualitatif melalui studi pustaka, wawancara dan observasi lapangan. Artikel ini menemukan bahwa penunjukan PT Bio Farma merupakan salah satu wujud Diplomasi Kesehatan Indonesia di Asia Afrika yang ditempuh dengan empat langkah diplomasi, yakni: tahap persiapan berupa prakarsa Indonesia untuk membentuk OIC Vaccine Manufacturer Group, tahap formulasi berupa penyusunan Terms of Reference for the preparation of the OIC Strategic Health Programme of Action 2013-2022, detail negosiasi dalam siding-sidang ICHM, dan implementasi berupa penunjukan Indonesia sebagai CoE.
PUBLIC DIPLOMACY OF INDONESIAN FILM AGENCY THROUGH FILM INDUSTRY AS INTERNATIONAL POLITICAL INSTRUMENTS Ali Zahid Habibullah; Chandra Purnama; Teuku Rezasyah
JWP (Jurnal Wacana Politik) Vol 7, No 2 (2022): JWP (Jurnal Wacana Politik) October
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v7i2.41447

Abstract

Public diplomacy is one of the instruments commonly used in international political activities. More precisely, public diplomacy discusses diplomatic activities carried out by state and non-state actors towards foreign publics in order to fulfill the interests of the relevant state. Various instruments can be used in public diplomacy activities such as books, television programs, brands, festivals, products, and films. In fact, information obtained by the public regarding a country comes from non-government actors. If uncontrolled, information circulating, especially from non-government actors, can cause problems for the national interest of a country. The problem is related to the influence of information on the image of the country in question. As stated by Leonard (2002) that the ideal public diplomacy activity can be formed if there is a synergistic effort between government and non-government actors. This study seeks to discuss public diplomacy activities that use the film industry as an instrument. The actor chosen as the main object in this research is the Indonesian Film Agency (BPI). This study will use the theory of public diplomacy developed by Mark Leonard with descriptive qualitative research methods. The data collection method used in this research is through interviews and literature studies through various sources, both primary and secondary. In general, this research will provide an overview of the understanding of Mark Leonard’s theory of public diplomacy based on what has been done by BPI. In the end, this understanding will show the gap between theory and reality regarding Indonesian public diplomacy activities that use the film industry as an instrument. When referring to Leonard’s theory of public diplomacy, BPI has the potential to produce an ideal public diplomacy effort. Therefore, efforts to build a more integrated relationship between BPI and the Indonesian government are deemed necessary in order to maximize the role of BPI as both an actor in public diplomacy.
Feel the Rhythm of Korea: Upaya Nation Branding Korea Selatan dalam Promosi Pariwisata di Indonesia Annisa Jarlis; Darmansjah DJumala; Teuku Rezasyah
Jurnal Sosioteknologi Vol. 21 No. 3 (2022): November 2022
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2022.21.3.1

Abstract

The tourism sector for South Korea is playing important roles in supporting the country's economy. The South Korean Government pays special attention to the development and promotion of its country's tourism by forming a special organization, namely the Korea Tourism Organization (KTO). This study aims to determine the process of image building and promotion of South Korean tourism through descriptive qualitative analysis using the concept of nation branding. The data collection process was carried out through interviews with the KTO and also the Indonesian public who were the audiences of the 'Feel the Rhythm of Korea' campaign. This research shows that KTO has succeeded in identifying its market so that the implementation of nation branding is carried out efficiently through digital media and brings up elements of music and dance as unique selling points in its promotion. In addition, KTO has also succeeded in attracting public interest by using a nation-brand ambassador. The conclusion of this study is that KTO's innovation in using digital media to carry out nation branding and tourism promotion is the right decision, so that it succeeds in creating a positive image and encouraging the desire of the Indonesian public to travel to South Korea.
Indonesia - Russia Bilateral Relations: Efforts To Enhance Digital Economy And Tourism Investment Cooperation Hendra Manurung; Henky H. P Manurung; Arry Bainus; Rusadi Kantaprawira; Teuku Rezasyah
Mandala: Jurnal Ilmu Hubungan Internasional Vol 5, No 2 (2022): Mandala: Jurnal Ilmu Hubungan Internasional
Publisher : Fakultas Ilmu Sosial Ilmu Politik UPN"Veteran"Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/mjihi.v5i2.4947

Abstract

Indonesia and Russia's bilateral relations still need to be improved and strengthened in all sectors. Both countries agreed in Jakarta in 2021 to enhance and strengthen bilateral cooperation in politics, law, and security. The commitment to further cooperation made by the two major countries in the Asia Pacific aimed at creating peace and maintaining regional and global security stability. This study aims to elaborate how Indonesia's bilateral relations with Russia enhanced are related to the efforts of both generating digital economic cooperation and attracting foreign investment in Indonesia's leading tourist destinations. This study utilizes the concept of dynamic bilateral relations and the implementation of foreign economic policies. The researchers use qualitative research methods with explanatory writing techniques analyzing the data and information obtained. The liberal approach to mutually beneficial international cooperation is further elaborated and analyzed, particularly in understanding how each country's strategic decisions have an impact on sustaining regional economic growth. The digital economy cooperation built by the two countries still needs to be strengthened to attract more incoming Russian investors in the tourism industry. This research reveals that international cooperation has been carried out by the Indonesian government and stakeholders related to tourism management destinations is done through bilateral cooperation, regional cooperation, and multilateral cooperation. It still needs clear strategies that should be implemented tactically as a strategic effort by the Indonesian government and related stakeholders to sharpen the construction of the national digital economy in the sustainable, inclusive, and quality tourism sector in driving and supporting national economic growth.
Pengaruh Konflik Klaim Teritorial Pulau Dokdo/Takeshima Dalam Hubungan Diplomasi Bilateral Republik Korea-Jepang (2017-2021) Devin Alif Putra Pratama; Teuku Rezasyah
Padjadjaran Journal of International Relations Vol 5, No 1 (2023)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/padjir.v5i1.42029

Abstract

Salah satu bentuk pertikaian yang disebabkan oleh ketidak-sepahaman sejarah era Perang Dunia 2 adalah konflik atas klaim Republik Korea dan Jepang terhadap kedaulatan wilayah atas pulau Dokdo/Takeshima. Penelitian ini kemudian dibuat dengan tujuan untuk menjelaskan bagaimana konflik kedua negara atas kepemilikan pulau Dokdo/Takeshima berpengaruh secara langsung terhadap hubungan diplomatis bilateral kedua negara dari tahun 2017 hingga tahun 2021. Dalam artikel ini, digunakan metode kualitatif dengan studi kasus dan dijelaskan secara deskriptif. Dengan melakukan analisis terhadap 5 indikator diplomasi bilateral dari Pannier (2020) peneliti menemukan bahwa selama tahun 2017-2021 terjadi sebuah peningkatan intensitas dalam hubungan diplomasi bilateral Republik Korea dan Jepang. Meskipun hal ini dapat mengindikasikan bahwa konflik ini tidak memberikan pengaruh apapun ke dalam hubungan diplomasi bilateral Republik Korea, di sini peneliti menemukan adanya pengaruh berskala kecil di tahun 2017 hingga 2020, serta pengaruh berskala besar di tahun 2021 yang berkaitan dengan intensitas pertemuan perwakilan tinggi Republik Korea dan Jepang.
BALINALE PUBLIC DIPLOMACY THROUGH BALI INTERNATIONAL FILM FESTIVAL TOWARDS FOREIGN TOURISTS Ali Zahid Habibullah; Chandra Purnama; Teuku Rezasyah
Global Mind Vol 4, No 2 (2022): Hubungan Internasional
Publisher : Hubungan Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/jgm.v4i2.474

Abstract

Dalam aktivitas diplomasi publik informasi yang diperoleh oleh publik asing tentang suatu negara sering kali bersumber dari lembaga non-pemerintah. Misalnya, buku, film, program televisi, merek, festival, dan produk barang maupun jasa. Dalam bukunya Leonard (2002) menjelaskan bahwa hubungan antara lembaga pemerintah dan non-pemerintah menjadi penting dalam rangka menciptakan aktivitas diplomasi publik yang ideal. Apabila tidak terkendali, sumber informasi yang berasal dari lembaga non-pemerintah dapat menimbulkan masalah bagi kepentingan nasional suatu negara. Karena informasi yang tersebar kepada publik internasional tentang suatu negara akan membentuk citra negara terkait. Indonesia merupakan negara yang menjadikan pariwisata salah satu kepentingan nasionalnya. Festival film internasional menjadi salah satu instrumen yang digunakan oleh Indonesia dalam melaksanakan aktivitas diplomasi publik. Penelitian ini membahas mengenai keberlangsungan diplomasi publik yang dilakukan oleh Balinale terhadap wisatawan mancanegara yang berkunjung ke Indonesia. Balinale sendiri merupakan lembaga non-pemerintah yang bergerak dalam bidang industri film, khususnya festival film internasional. Teori yang digunakan untuk membahas fenomena tersebut yaitu teori diplomasi publik yang dikembangkan oleh Mark Leonard dengan kualitatif deskriptif sebagai metode penelitiannya. Penelitian ini memperlihatkan jarak antara realita dan teori berkenaan dengan penggunaan festival film internasional sebagai instrumen dari aktivitas diplomasi publik. Dimana pada keberlangsungannya terdapat perbedaan kepentingan antara festival film sebagai sebuah kesenian dan sebagai instrumen untuk mencapai kepentingan negara. Perbedaan tersebut menjadikan peran Balinale sebagai instrumen diplomasi publik menjadi tidak maksimal. Sebuah upaya untuk membangun hubungan yang lebih terintegrasi antara Balinale dan pemerintah Indonesia dianggap perlu dalam rangka memaksimalkan peran Balinale baik sebagai sebuah lembaga kesenian maupun sebagai instrumen diplomasi publik.  Kata Kunci: Diplomasi Publik, Festival Film Internasional, Balinale  
Foreign Trade Representative Strategy In Building The Image Of Indonesian Products In Australia Febyanti Juliastica; Akim Akim; Teuku Rezasyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6596

Abstract

Trade relations between Indonesia and Australia have been around for a long time. This is proven by the commitment of the two countries to improve trade relations. However, in 2020 trade between the two countries experienced a significant decline due to the Covid-19 pandemic. As representatives of Indonesian trade in Australia, the trade attaché and the Indonesia Trade Promotion Center (ITPC) are crucial institutions in bridging trade between the two countries. So, this research aims to discuss the strategy of Indonesian trade representatives in Australia in building the image of Indonesian products. This research uses qualitative research methods and data collection with literature studies such as previous research, books, and official documents, the concept used is economic diplomacy in analyzing problems. The results of this research show that the strategy of Indonesian trade representatives in Australia was carried out in several stages, namely economic salesmanship, economic networking, image building, and regulatory management.
K-BEAUTY AS AN INSTRUMENT FOR SOUTH KOREA'S NATION BRANDING IN INDONESIA Alya Zetira Azhar; Teuku Rezasyah; Anggia Utami Dewi
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6345

Abstract

This study examines the role of K-Beauty as an instrument of South Korea’s nation branding in Indonesia during the 2018-2024 period. The analysis was conducted using Simon Anholt's Nation Brand Hexagon framework, which encompasses six dimensions: exports, culture, government, society, tourism, and investment and immigration. With a qualitative descriptive approach based on literature studies, this study show that K-Beauty is not merely a consumption trend but also a soft power instrument that supports a positive image of South Korea. In the export dimension, Korean cosmetic products are growing rapidly in the Indonesian market and have become symbols of creativity and innovation. The cultural dimension demonstrates K-Beauty's close connection to the Korean Wave, which has shaped local beauty standards. From a governance perspective, institutional support is evident through the organization of the K-Beauty Expo Indonesia and the adoption of halal certification, building South Korea's image as an adaptable nation that values ​​local values. In the people dimension, Korean celebrities as brand ambassadors strengthen emotional connections with Indonesian consumers. The tourism dimension is reflected in the increase in visits to shopping destinations like Myeong-dong and Gangnam, while the investment and immigration dimensions are demonstrated through trade agreements, the expansion of the cosmetics business, and the growing number of Indonesian students and workers in South Korea. In conclusion, K-Beauty serves as a strategic nation-branding instrument, strengthening South Korea's image while fostering socio-cultural and economic ties with Indonesia.
Co-Authors Affabile Rifawan, Affabile Akim Akim Ali Zahid Habibullah Ali Zahid Habibullah Alya Zetira Azhar Anggia Utami Dewi Annisa Jarlis Annisa Prima Ramadhina Arry Bainus Chandra Purnama Chandra Purnama Darmansjah DJumala Deasy Silvya Sari Devin Alif Putra Pratama Dina Yulianti Dina Yulianti Fazri Ramadhan Febyanti Juliastica Hendar hendar Hendra Manurung Henky H. P Manurung Ivan Darmawan Muhammad Pratama Putra Ibrahim Neneng Konety R. Dudy Heryadi Rezky Ramadhan Antuli Rusadi Kantaprawira Tanti Iswati Tryas Dharossa Wahyu Wardhana Windy Dermawan Yumni Rizqika Ahlina