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All Journal Jurnal Kajian Bali International Journal of Social Science and Business Forum Manajemen Journal of Tourism and Interdiciplinary Studies Journal Research of Management Journal of Business on Hospitality and Tourism Jurnal Mosaik Hospitaliti
I Ketut Sutapa
Universitas Triatma Mulya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Tourism and Interdiciplinary Studies

 1 
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MINUMAN DI BLU BAR DE VINS SKY HOTEL SEMINYAK BALI Ni Luh Gede Eka Wintari; I Ketut Sutapa; Ni Wayan Mekarini
Journal of Tourism and Interdiciplinary Studies Vol. 1 No. 1 (2021): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.121 KB) | DOI: 10.51713/jotis.v1i1.47

Abstract

This study aims to analyze the impact of promotion and brand image of consumer' decision to buy drinks at Blu Bar de Vins Sky Hotel Seminyak, Bali since tight competation arise among providers to attract costumers. The study stated five problems such as partial impact of promotion and brand image, simultaneously impact of these variables, the stonger variable in impacting consumer' decision and the amount of these variables impact. The population in this study were consumers of Blu Bar de Vins Sky Hotel Seminyak, Bali with a total sample of 90 respondens. Data collected by questioner, interview and documentation then analyzed by multiple linear regression analysis. Based on the results of analysis, there are five conclusions, such as (a) Promotion had positive and significant impact to consumer' decision to buy drinks at Blu Bar; (b) Brand image had positive and significant impact of consumer' decision to buy drinks at Blu Bar; (c) Promotion and brand image simultaneously had positive and significant impact to consumer’ decisions in buying drinks at Blu Bar; (d) Brand image brings more impact in influencing consumer decisions to buy drinks at Blu Bar; and (e) Promotion and brand image bring 77,4 % impact to consumer' decision to buy drinks at Blu Bar de Vins Sky Hotel Seminyak, Bali de Vins Sky Hotel Seminyak, Bali. Thus, the rest 23,6 % could be influenced by other factors such are prize and location which are not studied in this research.
ANALISIS BAURAN PEMASARAN DALAM MENINGKATKAN TINGKAT HUNIAN KAMAR PADA FOUR POINTS BY SHERATON BALI, KUTA Ni Luh Ayu Sara Pertiwi; I Wayan Kartimin; I Ketut Sutapa
Journal of Tourism and Interdiciplinary Studies Vol. 1 No. 2 (2021): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v1i2.88

Abstract

This research is to analyze strategies that must be carried out by Four Points by Sheraton Bali, Kuta to increase sales volume. The analysis technique used in this study is a SWOT analysis technique consisting of IFAS, EFAS, IFE, EFE, and IE. The procedure for collecting data uses the method of observation, interviews, and surveys. The sample used in this study is purposive sampling technique where the respondents consisted of 10 people, the Director of Sales and Marketing ( respondents 1), Director of Operation (respondents 2), Account Sales Manager (respondents 3), Executive Sales (respondents 4), Sales Admin (respondents 5), Digital Marketing Manager (respondents 6), Marketing Comuncation Manager (respondent 7), Graphic Designer (respondent 8), Reservation (respondents 9 and 10). The results of this research are Four Points by Sheraton Bali, Kuta in column I, where the right strategy is market penetration strategy, market development strategy, product development strategy. The implication of this research is that it can be used as a reference in maintaining the sustainability of Four Points by Sheraton Bali, Kuta.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU PADA RESTORAN BBCO DI HOTEL JW MARRIOTT BANGKOK Apitha Zahra Esha Saviera; I Ketut Sutapa; Desak Made Purnama Dewi
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 1 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i1.96

Abstract

The purpose of this study was to determine guest satisfaction at the BBCO restaurant at the JW Marriott Bangkok Hotel. The independent variables used are product quality and service quality. This study uses a questionnaire method in obtaining related data and information for analysis. The data used in this study are primary data obtained from the results of filling out questionnaires by having used the BBCO Restaurant product at the JW Marriott Bangkok Hotel, totaling 85 guests. Sampling in this study used a purposive sampling technique with a sampling technique through the number of indicators multiplied by a margin of error of 5%. The number of samples in this study were 85 respondents. The data analysis method used is the classical assumption test, multiple linear regression analysis. This study uses the t-test to determine the significance of the effect of the product quality and service quality variables on the guest satisfaction variable partially and the F-test to test the simultaneous effect of all independent variables on the dependent variable. The results of this study indicate that the independent variables, namely product quality and service quality, have a positive and significant effect on guest satisfaction at the BBCO Restaurant at the JW Marriott Hotel Bangkok. The results of the coefficient of determination show that the influence of product quality and service quality on guest satisfaction has an influence percentage of 40.6%.
Co-Authors Apitha Zahra Esha Saviera Desak Made Purnama Dewi Erna Wiles I Gusti Agung Bagus Widiantara I Made Bayu Wisnawa I Made Dedi Adi Pratama I Putu Andreas Adi Astawa I Wayan Kartimin Kadek Arcana Ni Luh Ayu Sara Pertiwi Ni Luh Ayu Sumaria Dewi Ni Luh Gede Eka Wintari Ni Luh Putu Agustini Karta Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Manik Prasanthi Bendesa Ni Wayan Mekarini Putu Agus Prayogi Yuliana Devila Hanung