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All Journal PROSIDING SEMINAR NASIONAL Proceeding Seminar LPPM UMP Tahun 2014 EKUITAS (Jurnal Ekonomi dan Keuangan) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Asian Journal of Community Services (AJCS) IMPACTS: International Journal of Empowerment and Community Services
Gumirlang Wicaksono, Gumirlang
Universitas Mercu Buana Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : PROSIDING SEMINAR NASIONAL

 1 
STRATEGI PENINGKATAN NILAI JUAL MAKANAN TRADISIONAL Gumirlang Wicaksono; Raswan Udjang
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

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Abstract

The purposes of this study were to determine: (1).  The strengths and weaknesses factors  of  SMEs in an effort to increase the sale value of traditional food products, (2). What strategies do SMEs need to increase the sale value of traditional food products, and (3). How is the performance of SMEs after the implementation of strategies to increase the sale value of traditional food products. The sample of this study was 20 members of the “Asosiasi KelompokTani Handayani” in Kepek Village, Wonosari, Gunungkidul, DIY. The method of collecting data in this study is observation and interview. The approach used in this research is qualitative descriptive method and action research. The stages in the action research include observation, implementation, and evaluation. The implemented program is education and training in thefield of packaging design, product labeling, the use of spinner machine, and the use of information technology facilities.  Keywords: sale value of product, packaging, labeling, product quality
Co-Authors Audita Nuvriasari Audita Nuvriasari Audita Nuvriasari Candra Asmarawan Eko Yulianto Karis Melly Andriani Krisnita Candrawati Laras Nartanti Novita Ariani Raswan Udjang, Raswan Serlipuji Lestianengrum Subarjo Subarjo Sucia Eka Ayunda Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Wanda Siahaan