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Marnis '
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Economics, Econometrics & Finance

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Journal : Jurnal Ekonomi

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Pengaruh Dimensi Produk Dan Promosi Terhadap Citra Merek (BRAND IMAGE) Rokok Lucky Strike Di Kota Pekanbaru Marzolina '; Marnis '
Jurnal Ekonomi Vol 19, No 01 (2011)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.159 KB) | DOI: 10.31258/je.19.01.p.%p

Abstract

Penelitian dilakukan pada PT. British American Tobacco Indonesia (BATI) Tbk. cabang Pekanbarusebagai pemasar rokok lucky strike di seluruh Provinsi Riau dengan tujuan untuk mengetahuipengaruh dimensi produk dan promosi terhadap citra merek rokok lucky strike. Dari populasi perokokLucky Strike di kota Pekanbaru ditentukan 90 orang sampel berdasarkan aturan Roscoe dengan teknikaccidental random sampling. Sedangkan dalam penganalisaan data, digunakan metode deskriptifkuantitatif. Dari hasil penelitian diketahui bahwa kedua variabel bebas (produk dan promosi) secarasignifikan mempengaruhi citra merek Lucky Strike baik secara parsial maupun simultan dan variabelyang paling berpengaruh terhadap citra merek rokok Lucky Strike di kota Pekanbaru adalah promosi.Rekomendasi yang dapat diajukan sebaiknya senantiasa dapat mempertahankan dan meningkatkankegiatan promosinya, seperti menjadi sponsor acara musik atau olahraga.
Pengaruh Self Leadership Terhadap Kinerja Karyawan PT. PERKEBUNAN NUSANTARA V RIAU Marnis '; Marzolina '
Jurnal Ekonomi Vol 18, No 04 (2010)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.687 KB) | DOI: 10.31258/je.18.04.p.%p

Abstract

The purpose of this study is to examine the effect of Self leadership employee's on performance. Selfleadership is expected and positive relationship to employee's performance.Self leadership are defined as a process in which the leaders take actions to try to increase theirassociates’ awareness of what is right and important, to raise their associates..The population of this study is the employee of PTPN V in Riau, who has a position at middle manager.Using a sample of 146 middle manager, the author tested structural equation modeling (SEM). Selfleadership has a significant and positive effect on employee’s performance of PT PerkebunanNusantara V Riau.The result of this study has an important meaning to PT Perkebunan Nusantara V Riau and also toThe Plantation of The State Owned Enterprise. This study results a finding that the self leadership ofthe middle manager will increase the employee's performance .
Co-Authors Ahmad Fauzan Fathoni Ahmad Rifqi Alpen Ripaldi Arwinence Pramadewi Asep Suhada Deri Gusmanto Erick Robson Lumbantoruan Errin Yani Wijaya Liswar Hamid Marzolina ' Midun Damadi Tanjung Muhammad Al Ghazali Muhammad Ilham Hasbi Nuryanti ' Ratna Dewi Restu ' Ricky Fajar Adiputra Ricky Gunawan Syahredho Al Idrus Yulio Nanda Gunawan