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Ribka M. Kumaat
Jurusan Sosial Ekonomi/Agribisnis, Fakultas Pertanian, Universitas Sam Ratulangi, Manado
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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TINGKAT KEPUASAN KONSUMEN KUE TRADISIONAL “KIOS DANNY ANGGUR” DI PUSAT KULINER AIRMADIDI KABUPATEN MINAHASA UTARA Alouw, Cindy Pricilia; Kumaat, Ribka M.; Olfie, Benu L. S.
AGRI-SOSIOEKONOMI Vol. 18 No. 2 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v18i2.55164

Abstract

The objective of this research is to determine the level of customer satisfaction of the Traditional Cake “Danny Anggur Stall” at the Airmadidi culinary center, North Minahasa Regency seen from the product, price, place, and service variables. This research was conducted from September to October 2021, using primary data and secondary data using accidental sampling technique as a sampling method and 30 respondents. The data analysis method used is descriptive data analysis using a Likert Scale. The results showed that the level of consumer satisfaction of traditional cake "Danny Anggur Stall" from the variables of product, price, place, and service was 71.67%, generally classified as satisfied. Specifically, the level of consumer satisfaction of the Traditional Cake “Danny Anggur Stall” which has the highest satisfaction index, namely the product variable is 73.61%, location is 73.33% and price is 70.74%. For the lowest satisfaction index, the place variable is 62.00%.
Co-Authors Agnes E. Loho Agustinus Kaliele Alouw, Cindy Pricilia Anastasia Lamidja Assa, Pingkan ., Balobahani ., Balantukang, Balobahani ., Benu L.S. Olfie Caroline B. D. Pakasi, Caroline B. D. Caroline B.D. Pakasi Celcius . Talumingan Celsius Talumingan Charles R. Ngangi Chelsy Mea Chyntia L.N. Rumampuk, Chyntia L.N. Dewi, Tri Mirta Ellen G. Tangkere Erwin . Ali, Erwin . Eyverson ., Ruauw, Eyverson ., Eyverson Ruauw Feybi ., Hadjarati, Feybi ., Gene Henfried Meyer Kapantow Ginting, Aprillina Maritha Rosa Hanny Anapu Hara, Sinike ., Hungopa, Dina Ekawati Iroth, Praise Jessie F. Tilung Joachim N.K. Dumais Julentia M. V. Makatita, Julentia M. V. Juliana R. Mandei Juliana R. Mandey Juliando A. Supit Jusuf, Nur Hijriyana Krois, Dolfina ., Leonardus R. Rengkung Leydia E. Rauw Liberty Kaparang Linelejan, Christy Militia Lorraine W. Th. Sondak Lyndon R.J. Pangemanan Mamongan, Ronald H. Marbun, Lasmaria Elisabet Martha M. Sendow Melsje Y. Memah, Melsje Y. Mex L. Sondakh Nonoy, Anggita ., Noortje M. Benu, Noortje M. O. Esry H. Laoh, O. Esry H. Oktavianus Porajouw Olfie, Benu L. S. Olly E. Laoh Olly E.H. Laoh Paulus A. Pangemanan Pondaag, Christianto ., Ponto, Jeremy ., Praiselia Amanda, Praiselia Putra P. Koagouw Rudy L. Janis Rumagit, Grace Adonia Josefina Sandi K. Wua Stevanus G. Kaunang, Stevanus G. Sugiarto, Melisa Ekawati Supit, Gleyni ., Tengku M.A Aboka, Tengku M.A Theodora M Katiandagho Theodora M. Katiandagho Timban, Jean J. F. Tiolung, Biondi F. Tommy F. Lolowang Valencia, Goei Gracella Ventje V. Rantung Vicky R.B. Moniaga Vinny I. Lagarense Winda D. Kalitouw, Winda D. Yolanda P.I. Rori