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All Journal JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI AGRI-SOSIOEKONOMI
Eyverson Ruauw
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

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SISTEM PEMASARAN OPTIMAL MEUBEL KAYU KELAPA BERDASARKAN SEGMENTASI PASAR, SEGMENTASI SPASIAL, DAN PEMBERDAYAAN PENGRAJIN LOKAL DALAM USAHA MANUFAKTUR BERSKALA MENENGAH Talumingan, Celcius; Ruauw, Eyverson; Tangkere, Ellen Grace; Maweikere, Audrey Julia Maria
JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI Vol 5, No 1 (2018)
Publisher : JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI

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Abstract

Meubel kayu kelapa merupakan produk olahan penting pertanian Sulawesi Utara, sebab kapasitas produksi kelapa tinggi dan potensi pasar mencapai mancanegara. Namun sistem pemasarannya belum banyak dipelajari sehingga pengembangan usaha manufaktur yang ada terbatas. Selain itu, pemberdayaan pengrajin lokal dalam upaya pemasaran hampir tidak pernah diinvestigasi. Penelitian ini bertujuan untuk menilai sistem pemasaran kayu kelapa berdasarkan segmentasi pasar, segmentasi spasial, dan pemberdayaan pengrajin lokal dalam suatu usaha manufaktur meubel kayu kelapa berskala menengah. Pelaksanaannya bertempat di Balai Latihan Pendidikan Teknik GMIM Kaaten, Tomohon. Variabel yang diteliti mencakup angka penjualan selang Januari 2016 – Juni 2018 sebagai outcome; kategori pembeli (perorangan vs institusi/kantor), jenis meubel (meja, kursi, lemari, atau lainnya), dan cara pengiriman (dikirim vs ambil sendiri) sebagai variabel-variabel segmentasi pasar; wilayah geografi (Tomohon, Manado, Minahasa, atau lainnya) dan jarak alamat pengiriman selaku variabel-variabel segmentasi spasial; dan, jumlah pekerja lokal serta rasionya terhadap lama hari pengerjaan merepresentasikan pemberdayaan pengrajin lokal. Dari perspekstif sistem, variabel-variabel ini dianggap mewakili unsur input, proses, dan output. Analisis multivariat dari determinan angka penjualan dilakukan dengan regresi Poisson generalized linear model. Optimasi model menggunakan pendekatan iteratif berbasis maximum likelihood estimation. Hasil analisis terhadap 285 transaksi penjualan selang periode acuan menunjukkan bahwa jenis meubel meja (vs lainnya), pemasaran via pengiriman (vs ambil sendiri) dan peningkatan jumlah pengrajin lokal cenderung meningkatkan angka penjualan. Sebaliknya, kenaikan rasio pekerja terhadap lama hari dan pemasaran produk pada wilayah geografi tertentu (Tomohon vs daerah lain) kelihatannya justru menurunkan angka penjualan meubel kayu kelapa. Rekomendasi langkah selanjutnya didiskusikan dalam laporan ini. Kata Kunci: meubel kayu kelapa, sistem pemasaran, Sulawesi Utara, regresi Poisson GLM
Analisis Rantai Pasok Komoditas Cengkih Di Desa Rerer Kecamatan Kombi Kabupaten Minahasa Kalumata, Joyner Edward Matthew; Tambas, Jane Sulinda; Ruauw, Eyverson
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.478 KB) | DOI: 10.35791/agrsosek.v19i1.46114

Abstract

This study aims to determine the supply chain and product flow, financial flow and information flow of cloves in Rerer Village. The research was carried out for 3 to 4 months. The research location was carried out in Rerer Village, Kombi District, Minahasa Regency. was chosen because it is one of the clove-producing areas. The data collection method uses primary data obtained directly through observation and in-depth interviews with informants using questionnaires, then uses secondary data obtained from literature books, research journals and/or articles or from agencies concerned with research. The research sampling method was by using Snowball Sampling with the number of samples in the study as many as 25 farmer respondents and 2 collector traders respondents. The results show that the supply chain moves from upstream to downstream with the flow of goods from farmers as producers to collectors and distributed to factories.
Kinerja Penyuluh Pertanian Lapangan di Kecamatan Kotabunan Kabupaten Bolaang Mongondow Timur Modeong, Chelsea Pradita; Ruauw, Eyverson; Benu, Noortje Marsellanie
AGRI-SOSIOEKONOMI Vol. 19 No. 2 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i2.48317

Abstract

This research aims to: 1). Knowing the internal factors and external factors agricultural field extension, 2). Knowing the performance of field agricultural extension in Kotabunan District, East Bolaang Mongondow Regency. This research was conducted from October to November 2022. The sampling method was purposive sampling. This research used primary data obtained through interviews and observation and secondary data obtained from books, previous research and BPS of Kotabunan District. The data obtained is presented in tabular form and then analyzed descriptively. Category determination is obtained based an assessment or score with the measurement method used is the Likert scale. The results of the study show that the internal factors that support are the extension workers are still in the productive age, some extension workers have a formal undergraduate education indicating that the human resources of the extension workers are quite good, most of the extension workers have enough years of work/work experience and all extension workers have attended training. The external factors that support the availability of sufficient facilities, infrastructure and information to make it easier for extension agents to carry out extension activities, good extension intensity can increase cooperative relations between farmers and a supportive reward system can increase enthusiasm and motivation for extension workers to work. The performance of field agricultural extension in Kotabunan District, East Bolaang Mongondow Regency is in the very good category. Performance indicators that show very good results include the preparation of extension programs, the availability of regional map data according to commodity zoning, the preparation of agricultural extension work plans in each work area, the dissemination of agricultural technology information evenly, and the growth and development of farmer empowerment and independence. The performance of extension agents that showed poor results was the realization of business partnerships between farmers and entrepreneurs and the realization of farmers' access to financial institutions.    
Strategi Pengembangan Agrowisata Hidden Paradise Di Desa Suluan Kecamatan Tombulu Kabupaten Minahasa Wenas, Alexander; Ruauw, Eyverson; Loho, Agnes Estephina
AGRI-SOSIOEKONOMI Vol. 19 No. 2 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i2.48318

Abstract

The purpose of this study was to identify appropriate strategies in the development of Hidden Paradise agro-tourism area in Suluan village, Tombulu sub-district, MInahasa Regency. This research was conducted from October to December 2022. The sampling method used purposive sampling and accidental sampling methods. Primary data was obtained directly from respondents by conducting direct interviews using questionnaires to owners, employees, and visitors of Hidden Paradise Minahasa Agrotourism so that the total number of respondents was 30 people. Secondary data obtained from the Central Bureau of Statistics, and Tombulu District data. Secondary data is also obtained from the internet with the topic of this research which is Agrotourism Development Strategy. The analysis method used in this research is SWOT analysis. The results showed that the Hidden Paradise Minahasa Agrotourism Development Strategy in Suluan Village, Tombulu District, Minahasa Regency is at the coordinate point 0.73; 0.47 which is in quadrant I which means that the position supports a growth strategy.    
Tingkat Kepuasan Konsumen di Rumah Makan Sonder Indah Rori, Cevita M.; Ruauw, Eyverson; Rengkung, Leonardus Ricky
AGRI-SOSIOEKONOMI Vol. 19 No. 2 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i2.48334

Abstract

This study aims to determine the level of customer satisfaction with products, prices, places and services of RM Sonder Indah. This research was conducted from September to October 2022. The data used in this study are primary data and secondary data. Primary data was obtained through direct interviews with 30 respondents using a questionnaire measured using a Likert scale. Secondary data obtained through books, journals, and literature related to this research topic. The results showed that the level of consumer satisfaction at RM Sonder Indah from the product, price, place and service variables was 82.04%, generally classified as very satisfied. RM Sonder Indah's customer satisfaction level for the product variable category is 84.45%, which is very satisfied, the price variable is 83.99%, it is very satisfied, and the place variable, 80.33%, is very satisfied. For the satisfied category there is a service variable of 79.99%.    
KAJIAN MODAL SOSIAL PADA KELOMPOK TANI PADI SAWAH SUKA MAJU DI DESA TAWAANG BARAT KECAMATAN TENGA KABUPATEN MINAHASA SELATAN Karundeng, Raydi; Ngangi, Charles Reijnaldo; Ruauw, Eyverson
AGRI-SOSIOEKONOMI Vol. 18 No. 1 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v18i1.55171

Abstract

This study aims to examine and describe the social capital (trust, norms, networks, reciprocal relationships) in the up-and-coming rice paddy farmer group in Tawaang Barat Village, Tenga District, South Minahasa Regency. The sampling method used is purposive sampling. The data used in this study is primary data supported by observations and questionnaires and secondary data. The results showed that the Suka Maju Farmer Group had high social capital, namely regarding trust, social norms, social networks, and reciprocal relationships with a social capital index of 78.43%. Group members assume that social capital is indispensable in social life, especially in farming and social capital must be continuously developed so that it becomes one of the cultures in an organization or society so that it can further strengthen the relationship between fellow farmers in farming.
ANALISIS TITIK IMPAS USAHATANI KENTANG DI DESA MANEMBO KECAMATAN PASSI TIMUR BOLAANG MONGONDOW Sulu, Claudio Junito; Ruauw, Eyverson; Sondakh, Mex Frans Lodwyk
AGRI-SOSIOEKONOMI Vol. 18 No. 2 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v18i2.55172

Abstract

The purpose of this research was to analyze the break even point of potato farming in Manembo Village, East Passi District. This research was carried out for three months from July 2021 to September 2021. The data used in this study were primary data and secondary data then descriptively analyzed. The results showed that at the prevailing price level and the production results achieved, potato farmers in Manembo Village earned an income of IDR 5,105 256 in one planting. The break-even point (BEP value) of potato farming in one planting in Manembo Village was achieved at a value of IDR 2,529 /kg. The amount of production that must be obtained by potato farmers in Manembo Village in order to break even is 57 sacks at a price level of Rp. In other words, the minimum price of Potatoes in Manembo Village is Rp. 2.529 at a production level of 26.47 kg. Production can be increased by carrying out more intensive management of potato farming.
TINGKAT KEPUASAN KONSUMEN TERHADAP MIE CHE BA TAHUNA DI KELURAHAN SAWANG BENDAR KECAMATAN TAHUNA KABUPATEN KEPULAUAN SANGIHE Lahinda, Varah Claudya Cristin; Ruauw, Eyverson; Ngangi, Charles Reijnaldo
AGRI-SOSIOEKONOMI Vol. 18 No. 2 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v18i2.55218

Abstract

The purpose of this research was to determine the level of consumer satisfaction with "Mie Che Ba Tahuna" at Sawang Bendar Sub-District, Tahuna District, Sangihe Islands Regency. This research was conducted from September to December 2021. The data used in this study were primary data and secondary data. The sampling methods used in this study is accidental sampling. Primary data obtained from interviews and direct observation. Interviews were conducted on the owner of the “Mie Che Ba Tahuna” Restaurant and the consumers who visited the Mie Che Ba Tahuna Restaurant. Questionnaires were distributed to consumers as respondents as many as 45 people. Secondary data obtained from various sources, namely literature studies including books, internet, journals and the results of previous research. The data analysis used is descriptive data analysis using a Likert scale. The results of this research showed that the overall level of consumer satisfaction with "Mie Che Ba Tahuna" in Sawang Bendar Sub-District, Tahuna District, Sangihe Islands Regency was classified as satisfied with a consumer satisfaction index of 79.86%.
Co-Authors Agnes E. Loho Agustinus Kaliele Alfioni W. Langoy Aling Eliana, Aling Annabel M. Warouw Benu, Noortje Marsellanie Celcius Talumingan Celsius Talumingan Charles Ngangi Charles R. Ngangi Chrisye Limpong Amelia Limpong Desiane M. Rungkat Devison Powa Ellen G. Tangkere Esry O.H. Laoh Gene H.M. Kapoantow Gene Henfried Meyer Kapantow Giofany Rondonuwu Giovanna M. Masengi Jenny Baroleh Juliana Mandei Juliana R. Mandey Kalumata, Joyner Edward Matthew Karundeng, Raydi Lahinda, Varah Claudya Cristin Leonardus R. Rengkung Leonardus Ricky Rengkung Leydia E. Rauw Licky N. Rapar Lorraine W. Th. Sondak Lyndon R.J. Pangemanan M. Kisal M. Soemingkar Martha M. Sendow Maweikere, Audrey Julia Maria Maya H. Montolalu, Maya H. Melissa L.G. Tarore Mex F.L. Sondakh Mikhael B. Wuner, Mikhael B. Modeong, Chelsea Pradita Musa M. Dendegau Ngangi, Charles Reijnaldo Octavianus Porajouw Oktavianus Porajow Olfie L.S. Benu Olly E.H. Laoh Olly Esry H. Laoh Paulus A. Pangemanan Philips H. Karundeng, Philips H. Rahmawati Alhabsyi, Rahmawati Ribka M. Kumaat Rine Kaunang Rizki E. Wowiling Rori, Cevita M. Rumagit, Grace Adonia Josefina Sisilia C. Pontoh Sondakh, Mex Frans Lodwyk Sulu, Claudio Junito Tambas, Jane Sulinda Theodora M. Katiandagho Tommy F. Lolowang Wenas, Alexander Willem N. Siwi, Willem N.