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All Journal International Journal of Renewable Energy Development AKSIOMA: Jurnal Program Studi Pendidikan Matematika JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL POENALE DERIVATIF Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal SOLMA Prosiding Seminar Nasional Darmajaya INTECOMS: Journal of Information Technology and Computer Science Jurnal Mina Sains Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Journal of Technopreneurship on Economics and Business Review (JTEBR) JINAV: Journal of Information and Visualization Jurnal Cahaya Mandalika Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Proceeding International Seminar of Islamic Studies Muhammadiyah Law Review Expensive: Jurnal Akuntansi dan Keuangan INCOME: Indonesian Journal of Community Service and Engagement Jurnal Masyarakat Madani Indonesia Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Semar : Jurnal Sosial dan Pengabdian Masyarakat ISCO Journal of Community Service (Abdisci) Asian Journal of Social and Humanities
Angga Kurniawan
Department of Chemistry, Faculty of Mathematics and Natural Sciences , Islamic University of Indonesia, Jl. Kaliurang Km 14.5, Yogyakarta 55584
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : DERIVATIF

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STRATEGI PEMASARAN KEDAI KOPI “COFEE ET BIEN” KOTA METRO - LAMPUNG Fitriani, Fitriani; Kurniawan, Angga; Walimah, Siti
Derivatif : Jurnal Manajemen Vol 15, No 1 (2021): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i1.573

Abstract

Changes in lifestyle and the development of certain types of music also encourage the kind of coffee shop business to grow. The purpose of this study was to see whether the number or the proliferation of new coffee shops operating and providing varied offers and menus could cause sales at Cofee et Bien's shops to increase or decrease. This study uses the IFE matrix calculation, IE matrix, QSP matrix analysis and SWOT analysis. This type of research is a descriptive qualitative research. Coffee et bien has experienced stable sales for 6 consecutive months as well as analysis of the internal and external environment of the shop and the formulation of a business strategy that is always applied to Coffe et bien.Keywords: Marketing Strategic, SWOT, IE Matriks, QSP Matriks
Co-Authors Abdullah, Hisyam Ma'wa Affriza Brilyan Relo Pambudi Agus Putra Agustio, Winaldi Al Amin, Muhammad Ridho Al Amin, Muhammadi Ridho Alya Adilla, Maulani Anas Izzulhaq, Muhammad Anjani, Lita Anugrah S, Bintang Anwar, Vebby Apriani, Ratna Agil Aprilisa Arum Sari Arya Rahardiansyah, Rifki Asti, Intan Sri Basuki, Demas Emirbuwono Beni Suhendra Winarso Chita Sari, Dewi Darmayanti, Elmira Febri Dasril Aldo Desvaria, Fitri Editya, Dimas Bagus Elly Lestari Rustiati Endah Wulantina, Endah Endeh Suhartini Epsilandri Septyarini Erica Estiani, Estiani Evia Zunita Dwi Pratiwi Fadhilah, Arum Fadli, M. Rafli Febriyani, Saras Feby Amara, Citra Restuadi Fertilia Ikashaum Firmansyah, Muhammad Raafi'u Fitriani Fitriani Fitriyaningsih, Nur Frisca, Anandita Fuadi, Slamet Helfian, Ongky Hernando, Luki Ihsan, Ikhlasul Ihsan, Yogi Nur ikhwana, Ikhwana Irawan, Daffa Iriani, Yani Ismaya, Nita Jawoto Nusantoro Jayanti, Ansri Juitaning Mustika Karina Amanda Savira, Karina Amanda Khairil Anwar Kurniawan, Vinsensius Fendy Kusrini, Kusrini Latuz Zaroh, Evi Lelawati, Nina Leni Leni Lestari, Nofa Sri Mavianti, Mavianti Meliyana, Friska Mufid, Nisrina Faiza Mukarim, Rifki Nurul Mutaqin, Fatwa Nedi Hendri, Nedi Nur Rahman, Zulvie Nur Ruswati, Wahyu Nurlaila, Wahyu Oktarina, Dian Permatasari, Sheny Prameswari, Aurel Sasqia Pramono Pramono Pratama Ilyas, Vickry Pratiwi, Dian Neli Puji Hartono Puspita Sari, Amanda Putri, Virra Yulian Rahayu, Tri Suci Rahmawati, Nur Indah Ratih Dyah Puspitasaria Rina Kurniawati Ririt Dwiputri Permatasari RR. Ella Evrita Hestiandari Rudy Syah Putra Ruswanti, Lilis Saketi, Via Dewi Sari, Noviana Wulan Septiana, Ana Septiani, Ana Siagian, Teddy Elfvaro Sihotang, Sudiman Siti Khumayah Sri Retnaning Rahayu, Sri Retnaning Sri Wulandari Sundari, Evi Suyanto Suyanto Tasrim, Tasrim Tatang Shabur Juliantoa Tri Andoyo, Syuban Tyagita Dianingtias Sudibyo Tyagita Dianingtyas Sudibyo Urohmah, Vivi Aulia Wahyuningrum, Aprilia Walimah, Siti Wiyoto Yohani Setiya Rafika Nur Yudha P, Rizal Yudha Pratama, Rizal Yulita Zanaria, Yulita