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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi Prosiding Seminar Nasional Darmajaya Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Akuntansi AKTIVA Riset Akuntansi (RISTANSI) Expensive: Jurnal Akuntansi dan Keuangan Journal of Community Service (Abdisci)
Angga Kurniawan
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences Other

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STRATEGI PEMASARAN KEDAI KOPI “COFEE ET BIEN” KOTA METRO - LAMPUNG Fitriani, Fitriani; Kurniawan, Angga; Walimah, Siti
Derivatif : Jurnal Manajemen Vol 15, No 1 (2021): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i1.573

Abstract

Changes in lifestyle and the development of certain types of music also encourage the kind of coffee shop business to grow. The purpose of this study was to see whether the number or the proliferation of new coffee shops operating and providing varied offers and menus could cause sales at Cofee et Bien's shops to increase or decrease. This study uses the IFE matrix calculation, IE matrix, QSP matrix analysis and SWOT analysis. This type of research is a descriptive qualitative research. Coffee et bien has experienced stable sales for 6 consecutive months as well as analysis of the internal and external environment of the shop and the formulation of a business strategy that is always applied to Coffe et bien.Keywords: Marketing Strategic, SWOT, IE Matriks, QSP Matriks
Co-Authors Al Amin, Muhammad Ridho Ana Septiana Anas Izzulhaq, Muhammad Anggun Yuliana Anjani, Lita Aprilia Wahyuningrum Asti, Intan Sri Beni Suhendra Winarso Chita Sari, Dewi Dani Anggoro Darmayanti, Elmira Febri Dewi Setiyaningsih Setiyaningsih Dian Neli Pratiwi Dimas Bagus Editya Editya, Dimas Bagus Elly Lestari Rustiati Elmira Febri Darmayanti Elmira Febri Darmayanti Darmayanti Erika Aryani Erliyanti, Erliyanti Fadli, M. Rafli Febriyani, Saras Feby Amara, Citra Restuadi Fenny Thresia Fitriani Fitriani Fitriyaningsih, Nur Fuadi, Slamet Galia Intan Suri Mahardika Intan Sri Asti Irawan, Daffa Ismaya, Nita Jawoto Nusantoro Jawoto Nusantoro Khairil Anwar Khairil Anwar Latuz Zaroh, Evi Lelawati, Nina Leni Leni Leni Lestari, Nofa Sri Melisa Salsabila Meliyana, Friska Muhammad Ridho Al Amin Muhammadi Ridho Al Amin Nedi Hendri Nedi Hendri, Nedi Ninda Tiara Sondy Nita Ismaya Nofa Sri Lestari Nur Fitriyaningsih Nur Rahman, Zulvie Nur Ruswati, Wahyu Nurlaila, Wahyu Nurliati Hasibuan Oktarina, Dian Putri, Virra Yulian Rahayu, Tri Suci Rina Kurniawati Rizqy Anisa Nuraini RR. Ella Evrita Hestiandari Ruswanti, Lilis Saketi, Via Dewi Salsabila, Melisa Sapta Prasanti Saras Febriyani Septiani, Ana Sheren Viera Suryadi Slamet Fuadi Sri Retnaning Rahayu Sri Retnaning Rahayu, Sri Retnaning Sri Retnaninng Rahayu Sundari, Evi Suyanto Suyanto Suyanto Suyanto Suyanto Suyanto Tri Suci Rahayu Urohmah, Vivi Aulia Virra Yulian Putri Wahyu Nurlaila Wahyuningrum, Aprilia Walimah, Siti Yulita Zanaria, Yulita Yurmaini Yurmaini