Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : DERIVATIF

STRATEGI PEMASARAN KEDAI KOPI “COFEE ET BIEN” KOTA METRO - LAMPUNG Fitriani, Fitriani; Kurniawan, Angga; Walimah, Siti
Derivatif : Jurnal Manajemen Vol 15, No 1 (2021): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v15i1.573

Abstract

Changes in lifestyle and the development of certain types of music also encourage the kind of coffee shop business to grow. The purpose of this study was to see whether the number or the proliferation of new coffee shops operating and providing varied offers and menus could cause sales at Cofee et Bien's shops to increase or decrease. This study uses the IFE matrix calculation, IE matrix, QSP matrix analysis and SWOT analysis. This type of research is a descriptive qualitative research. Coffee et bien has experienced stable sales for 6 consecutive months as well as analysis of the internal and external environment of the shop and the formulation of a business strategy that is always applied to Coffe et bien.Keywords: Marketing Strategic, SWOT, IE Matriks, QSP Matriks
Co-Authors ,, Mavianti Abd Salam At Taqwa Abdullah, Hisyam Ma'wa Adilla, Ulfa Adiyana, Imam Agustio, Winaldi Al Amin, Muhammad Ridho Al Amin, Muhammadi Ridho Alya Adilla, Maulani Anas Izzulhaq, Muhammad Andini, Latifah Nirbita Anjani, Lita Anugrah S, Bintang Anwar, Vebby Apriani, Ratna Agil Aprilisa Arum Sari Arya Rahardiansyah, Rifki Asti, Intan Sri At-Taqwa, Abdul Salam Aulia, Nila Basuki, Demas Emirbuwono Beni Suhendra Winarso Chairi Nur Insani Chita Sari, Dewi Darmayanti, Elmira Febri Desvaria, Fitri Dianingtyas Sudibyo, Tyagita Editya, Dimas Bagus Elly Lestari Rustiati Endah Wulantina, Endah Endeh Suhartini Epsilandri Septyarini Erica Estiani, Estiani Fadhilah, Arum Fadli, M. Rafli Febri Darmayanti, Elmira Febriyani, Saras Feby Amara, Citra Restuadi Fertilia Ikashaum Fitriani Fitriani Fitriyaningsih, Nur Frisca, Anandita Fuadi, Slamet Gumelar, Satya Fajar Helfian, Ongky Hernando, Luki Ihsan, Ikhlasul Ihsan, Yogi Nur ikhwana, Ikhwana Irawan, Daffa Iriani, Yani Ismaya, Nita Istiana, Dina Jawoto Nusantoro Jayanti, Ansri Juitaning Mustika Karina Amanda Savira, Karina Amanda Khairil Anwar Kudin, Mawardi Kurniawan, Vinsensius Fendy Kusrini, Kusrini Latuz Zaroh, Evi Lelawati, Nina Leni Leni Lestari, Nofa Sri Meliyana, Friska Mufid, Nisrina Faiza Mukarim, Rifki Nurul Mutaqin, Fatwa Nedi Hendri, Nedi Nur Afifah Nur Rahman, Zulvie Nur Ruswati, Wahyu Nurlaila, Wahyu Oktarina, Dian Permatasari, Sheny Prameswari, Aurel Sasqia Pramono Pramono Pratama Ilyas, Vickry Pratiwi, Dian Neli Puji Hartono Puspita Sari, Amanda Putri, Virra Yulian Rahayu, Tri Suci Rahmatika, Alfilia Hilda Rahmawati, Nur Indah Ratih Dyah Puspitasaria Rina Kurniawati Ririt Dwiputri Permatasari RR. Ella Evrita Hestiandari Rudy Syah Putra Ruswanti, Lilis Saketi, Via Dewi Salsabila, Melisa Sari, Noviana Wulan Septiana, Ana Septiani, Ana Setiono, Nisrina Hanifa Siagian, Teddy Elfvaro Sihotang, Sudiman Siti Khumayah Sri Retnaning Rahayu, Sri Retnaning Sri Wulandari Sundari, Evi Suyanto Suyanto Syaifuddin, Arief Tasrim, Tasrim Tatang Shabur Juliantoa Tri Andoyo, Syuban Tyagita Dianingtias Sudibyo Tyagita Dianingtyas Sudibyo Urohmah, Vivi Aulia Wahyuningrum, Aprilia Walimah, Siti Wiyoto Wiyoto Yudha P, Rizal Yudha Pratama, Rizal Yuliana, Anggun Yulita Zanaria, Yulita