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All Journal J-MAS (Jurnal Manajemen dan Sains) ABDIMAS SILIWANGI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JPLED
Romiftahul Ulum
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Efektivitas Manajemen Pemasaran dalam Meningkatkan Jumlah Konsumen Rumah Makan Ayam Goreng Nelongso di Bangkalan Fadilatul Akmalia; Octaviana Arisinta; Romiftahul Ulum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1451

Abstract

This study discusses the effectiveness of marketing management in increasing consumers of Nelongso Fried Chicken restaurants in Bangkalan. The purpose of this research is to find out how the effectiveness of marketing management is in improving the nelongso Fried Chicken restaurant in Bangkalan. This type of research is descriptive qualitative research. Data collection methods carried out in this study were observation, interviews, and documentation. Furthermore, technical analysis of data in three steps, namely data reduction, data presentation, and drawing conclusions. After the authors conducted data analysis, a result was found from the effectiveness of marketing management in increasing consumers of Nelongso Fried Chicken restaurants in Bangkalan implementing 4P, namely: (1) product, by providing a menu of food and drinks with various menus with different tastes, (2) price , by setting prices that consumers can reach, (3) place, providing a comfortable place and having complete facilities, (4) promotion, using various social media and consumers, namely word of mouth.
Pengelolaan media komputer dalam proses pembelajaran ekonomi kelas XI MA Al Jauhairi Sembung Banyuates Dawam, Aulia; Romiftahul Ulum; Yusrianto Sholeh; Ruski
Abdimas Siliwangi Vol. 8 No. 2 (2025): Juni 2025
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v8i2.27080

Abstract

Pengelolaan media dapat berjalan dengan baik dan efesian maka diperlukan sarana dan prasaran. Fasilitas yang lengkap tentu dapat meningkatkan mutu peserta didik jika digunakan sebaik mungkin. Terutama penggunaan media komputer maka diperlukan peran dari sekolah terutama bidang sarana dan prasarana dalam pemanfaatannya. Media sangat penting dalam proses pembelajaran. Namun terkadang ketersediaannya kurang dilain pihak peserta didik dituntuk pintar dalam menggunakan komputer. Oleh karena itu penulis tertarik mengambil permasalahan ini. Berdasarkan permasalahan diatas penulis ini mengkaji pengelolaan media komputer dalam proses pembelajaran ekonomi kelas XI. Tujuan dari penelitian ini untuk mengetahui peerencanaan pengunaan media komputer, pemanfaatan komputer serta kendala yang dihadapi. Metode yang di gunakan yaitu kualitatif dengan tehnik observasi , wawancara dan dokumentasi. Perencanaan pengunaan media komputer yang menentukan tujuanm keterpaduan, keadaan peserta didik, ketersediaan media komputer dan biaya. Pemanfaatan dilakukan untuk meningkatkan minat peserta didik dalam proses pembelajaran. Kendala dalam media komputer yaitu faktor eksternal berupa sarana prasarana yang belum memadai, sedangkan faktor internal adalah kurangnya kepercayaan diri guru dalam menggunakan media komputer.
The Role of Education in Improving UMKM Performance in Handmade Batik in Tanjung Bumi District, Bangkalan Regency Muhamad Hofi; Romiftahul Ulum
Journal of Practice Learning and Educational Development Vol. 5 No. 2 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i2.37

Abstract

Micro, small, and medium-sized enterprises, or MSMEs, are critical to economic expansion. This study's goal is to ascertain how education affects MSME's capacity batik tulis actors in Tanjung Bumi to manage their businesses. Education is a very important element in strengthening MSMEs. Semi-structured interviews are performed to acquire data for the qualitative research approach. Four MSME owners participated in this study as informants. Data flow analysis methods were used to the data. The study's findings show that education has a major role in improving the quality of MSMEs from a number of angles, including education, business management, marketing, financial management, and technology and innovation.
ber, ke, me, STRATEGI PROMOSI DAN INOVASI DALAM UPAYA PENINGKATAN DAYA SAING PENJUAL ES TEH INDONESIA DI KOTA BANGKALAN iim, iim; Romiftahul Ulum
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore and analyze the promotional strategies and innovations implemented by Indonesian iced tea sellers in Bangkalan City, with a focus on efforts to enhance their competitiveness in an increasingly competitive market. This study employs a qualitative method involving in-depth interviews with business owners, employees, and customers to gain a comprehensive perspective on best practices and challenges faced. The research results from the promotion strategy and innovation of Indonesian iced tea sellers in Bangkalan City show that this brand has successfully transformed the image of iced tea into a high-value product with strategically located outlets. Sellers utilize social media, discounts, and partnerships with online ordering applications to attract customers. Product innovations, including flavor variations and attractive packaging, significantly contribute to increased revenue and customer loyalty. Despite facing challenges such as fierce competition and price fluctuations, the findings indicate that this adaptive and competitive approach is effective in maintaining competitiveness in the contemporary beverage market.
The Existence of Traditional Food Amidst the Onslaught of Modern Food as a Medium for Local Cultural Literacy (Case Study of Tajin Sobih Sellers) Ahyana; Romiftahul Ulum
Journal of Practice Learning and Educational Development Vol. 5 No. 3 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i3.500

Abstract

Businesses worldwide are becoming increasingly competitive, pushing entrepreneurs to innovate, including in the production of traditional foods like Tajin Sobih. This research aims to: (1) analyze how development strategies impact the marketing of Tajin Sobih; and (2) determine how SWAT analysis influences the business development strategy. The research uses a descriptive qualitative approach with data collection methods including interviews, observation, and documentation. The research results indicate that the marketing mix is the main strategy for developing the Tajin Sobih business. This strategy includes increased promotion, packaging innovation, and distribution expansion. SWAT analysis places this business as having significant strengths and opportunities to remain viable. The main strengths are the distinctive taste, local customer loyalty, and the cultural value inherent in the product as part of the region's culinary identity. The opportunity comes from the increasing interest in traditional food and public awareness of the importance of Local Cultural Literacy, which is understanding and appreciating local cultural heritage. Challenges such as limited digital promotion and brand awareness still restrict sales of Tajin Sobih. Therefore, development strategies need to be directed toward strengthening branding based on local cultural literacy, sustainable innovation, and adaptation to the modern market so that Tajin Sobih remains competitive and continues to grow.
The Role of the Principal in Improving the Quality of Education Ruhen; Romiftahul Ulum
Journal of Practice Learning and Educational Development Vol. 5 No. 3 (2025): Journal of Practice Learning and Educational Development (JPLED)
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v5i3.531

Abstract

This study aims to describe the role of the principal in improving the quality of education at SMA Nurul Iman, Kokop District, Bangkalan Regency, with a focus on his role as a leader and supervisor. This study uses a qualitative approach with a descriptive method. Data collection techniques are carried out through interviews, observations, and documentation of the principal, teachers, staff, and students. The results of the study indicate that the principal of SMA Nurul Iman has actively carried out his role as a leader by providing guidance to educators in the use of interesting and relevant learning models. The principal also encourages teacher professional development through training and facilitation of learning facilities. In addition, supervision is carried out routinely as an effort to supervise and foster the implementation of learning. The conclusion of this study is that the principal has a strategic role in improving the quality of education through effective leadership, strengthening collaboration, and implementing continuous supervision functions. These findings reinforce the importance of the role of the principal as the main driver in creating a quality educational environment.
Co-Authors Ahyana AULIA DAWAM Fadilatul Akmalia Iim, Iim Muhamad Hofi Octaviana Arisinta Ruhen Ruski Yusrianto Sholeh