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All Journal E-Journal Home Economic and Tourism Primary: Jurnal Pendidikan Guru Sekolah Dasar JURNAL TUGAS AKHIR MAHASISWA Jurnal Pustaka Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Kode : Jurnal Bahasa JURSIMA Jurnal Kabar Masyarakat Jurnal Sistem Informasi dan Manajemen
Rahimah Rahimah
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Multimodal Analysis in Covid-19 Advertisement of Indonesia and Arabic Version Nazwa Mustika; T. Thyrhaya Zein; Rahimah Rahimah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5474

Abstract

The COVID-19 advertisement made by the Indonesian and Arab governments on the official website of the Ministry of Health's online media is a Public Service Advertisement (ILM) which aims to educate the public in dealing with this pandemic. This research will discuss the verbal and visual texts contained in the Indonesian version of the COVID-19 advertisement using a functional systemic linguistic approach (Halliday, 1985) and (Kress & Leeuwen, 2006) multimodal analysis model. The purpose of this research is to see how to construct and interpret meaning. discourse with words and images of COVID-19 in Indonesia and Arabic and how the images and words in the discourse are linked how the images and words in the discourse are linked. The method used is a descriptive qualitative method. The results obtained in this study is an ideational function consisting of material processes, mental processes, relational processes, behavioral processes, verbal processes and physical processes.
Co-Authors Anni Faridah Asmar Yulastri Dedi Rahman Habibie Fitri Hidayati Hasibuan I Nyoman Adi Putra Ika Chandriyanti Khairina Nasution Muzdhalifah Muzdhalifah Nazwa Mustika Nissa Zahru Oktavianti Sabhan Sabhan T. Thyrhaya Zein Widya Jati Lestari Widya Lelisa Army