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Journal : Jurnal Iso

Motivation for Virtual Purchase of Higgs Domino Game Players Among Bengkulu City Millenials Monica Anggraini; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2876.58 KB) | DOI: 10.53697/iso.v2i1.653

Abstract

This study aims to determine the virtual purchase motivation of Higgs Domino game players among millennials in Bengkulu City. The researcher also used the concept of Hedonism Motivation Theory according to Gultekin and Ozer (in Utami, 2017) which has 6 elements, namely Adventure Shopping, Gratification or relaxation shopping, Value Shopping, Social Shopping, Idea shopping and Role shopping. The data were collected through interviews, observations, and literature studies. The informants in this study amounted to six millennials in Bengkulu City. The results of this study indicate that there is a hedonistic motivation that encourages millennials to make virtual purchases on the Higgs Domino game. Adventure Shopping in this study is the informant will feel an adventure that can arouse enthusiasm when buying chips. Gratification or relaxation shopping in this study is informants can forget their problems and fatigue. Value Shopping in this study is informants are more interested in buying if the seller offers a discounted price. Social Shopping in this study is informants feel happy when buying chips and interacting with the seller. The idea of shopping in this study is that the informants play games because they follow the trend. Role shopping in this research is the informant sends the chip if his friend also sends the chip for him.
The Representation of Obsession in Korean Drama (Study on the Movie “Door Lock”) Kartina Yusva; Sapta Sari; Asnawati Asnawati
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2659.092 KB) | DOI: 10.53697/iso.v2i1.656

Abstract

This study aims to see the representation of obsession by showing repetitive thoughts and being obsessed with getting something desired. The methodology used in this study is descriptive qualitative with Roland Barthes' semiotic analysis method consisting of denotation, connotation and myth. Through the selection of scenes in which there were elements of obsessive violence, there is an obsession between mysterious men and women, indicated by various kinds of physical violence, such as murder, cutting off organs, hands and feet, and drugging women. A mysterious man is obsessed with a woman named Jo Kyung Min because he has a feeling of wanting to be near her. This violence also illustrates the distance from the norms of truth, ethics, and disrespect for others. Judging from the obsessive violence carried out by the man involving the closest person to Jo Kyung Min, his best friend at work and the person above his apartment being victims of physical violence, this mysterious man has psychopathic thoughts, and the desire of a man to add a woman against the opposite sex but unseen, so he does a strange thing which is to try to enter Jo Kyung Min's apartment and sleep next to her, because of an uncontrollable desire.
Content Analysis of Sarcasm in Warintil Episode 186 (July 1 2020) Puput Pitria Ulandari; Sapta Sari; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 1 (2022): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3267.94 KB) | DOI: 10.53697/iso.v2i1.657

Abstract

Sarcasm is a figure of speech derived from irony and is harsher than irony. The main characteristic of sarcasm is that it always contains bitterness and reproach that is bitter, hurts the heart, and is not pleasant to hear. Through the film Warintil episode 186, the media was able to display a picture of the sarcasm that was uttered by the players. This study aims to describe the forms of sarcasm in the film Warintil episode 186. The method used in this research is descriptive qualitative using content analysis method. The data obtained for this analysis is obtained through several scenes in which there is an element of sarcasm. Then after choosing what sarcasm language is in the film, then determine what type of sarcasm is in the film. While the theory used is the content analysis theory of Holsti. The results showed that in the Warintil episode 186 film, there were 13 sarcasm quotes in the Warintil episode 186 film that fulfilled the unit of analysis where each sarcasm was shown in scenes 3:15 to 8:32. In the film Warintil episode 186, there are thirteen quotes that have the meaning of insulting/insulting.
Self Disclosure In Relationship With Users Of The Dating Tantan Application Arif Antoni; Anis Endang; Sapta Sari
JURNAL ISO Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2014.494 KB) | DOI: 10.53697/iso.v1i1.71

Abstract

This study aims to determine the reasons for using the Tantan application in active users of the Tantan application who have worked, to determine the self-disclosure of Tantan application users, and to determine the obstacles of Tantan users in finding a partner. This research is a descriptive qualitative research. The number of informants in this study were 6 people. Data were collected through in-depth interviews, observation, and documentation. The data analysis technique used was the Miles and Huberman model analysis technique which was carried out in 3 stages, namely: data reduction, data presentation, and drawing conclusions and verification. This research reveals that the reason Tantan users are just for fun and just want to make friends from online dating apps. Self-disclosure through Tantan is done to feel closer and more comfortable in the stage of meeting new people. The self-disclosure made by Tantan users who were informants in this study were in the form of age, occupation, hobbies, experiences, family circumstances, and love. The obstacles that Tantan users can find in finding a partner are busy work, easily boredom, closed nature and difficulty opening up.
Communication Planning In The Development Of Students' Morals At SD Fatma Kenanga Foundation In Bengkulu Eggy Pramana Putra; Sapta Sari; Yanto Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.854

Abstract

This study aims to determine Communication Planning in the moral development of students at SD Fatma Kenanga Foundation Bengkulu. This study uses a qualitative method using descriptive analysis. In this study, Scoot M. Cutlip & Center's communication planning theory is used as an analytical tool. The results of the study that communication planning plays an important role in fostering student’s morals at Fatma Kenanga Foundation Bengkulu as follows: Fact Finding, regarding the findings of student’s problems related to moral development. The problem is that there are still students who are still rude, speak impolite, and are indifferent to their teachers. Planning, the planning program implemented by SD Fatma Kenanga Bengkulu is communication planning using 5 language continuums and the application of children's character pillars. tolerant and peace-loving. Communication Action, in terms of communication action, teachers apply a 5-continuum language learning system in classroom learning. This 5 language continuum is very effectively applied to students at SD Fatma Kenanga Bengkulu. Evaluation, communication planning programs are always evaluated by holding regular meetings with the principals and teachers. For student evaluation, namely with report cards, questionnaires or questionnaires distributed to parents and peers.
The Effectiveness Of Messages At Press Meetings In Delivery Of Activities Of The Bengkulu Province Of The Regional Governmen (Study at Media Center Diskominfo Bengkulu Province) Febi Andriyani; Asnawati Asnawati; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1037

Abstract

This study aims to describe the effectiveness of Media Center communication at the Bengkulu Province Diskominfo about Bengkulu Free from Corona Virus. The research method used is qualitative research and data collection techniques through observation, interviews and documentation. In this analysis method, the Wilbur Scram approach is used in the message component. The results show that the effectiveness of the message conveyed by the Bengkulu Province Diskominfo through the Bengkulu Governor Rohidin Mersyah contains about the corona virus, namely the message must be designed, the message must be directed to the address, the message must be according to personal needs and the message must suggest a proper need.
The Effectiveness Of Word Of Mouth Communication Through Whatsapp Media In Increasing Tourist Visits (Study Of Bridal Waterfall Attractions Bengkulu Tengah Regency) Bella Rena Anjelina; Vethy Octaviani; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1038

Abstract

The purpose of this research is to find out the effectiveness of word of mouth communication through WhatsApp media in increasing tourist visits. In this study, researchers used qualitative research methods. The object of research is the Bride Waterfall Tour which is located in Bukit Bengkulu Tengah Village. The key informants in this research were the Head of Bukit Village, Karang Taruna, the Entrance Guard, the main informants were visitors. The results of this study are that Word Of Mouth Communication through Whatsapp media in increasing tourist visits is quite effective as a promotional medium in increasing visitor interest. The level of success of Word Of Mouth Communication in increasing tourist visits to Bridal Waterfall through social media as a means of promotion can be seen from the fulfillment 5 elements of Effectiveness according to (Jalaludin Rakhmat, 2008:45), namely 1. visitors understand the purpose of posting on Whatsapp Media which aims to invite tourists to come visit, 2. Pleasure where visitors who see posting photos of beautiful waterfall views are accompanied by photo spots those who are interested are interested in coming to visit the Bridal Waterfall immediately, 3. Affecting the attitude in which visitors search for information on the whereabouts of the Bridal Waterfall, 4. This improves social relations where visitors invite friends or family to go visit together, 5. Follow up I want to visit the location of the bridal waterfall and enjoy the view immediately. The results of the author's observations show evidence of the number of tourists who come to visit each month as seen from the number of WhatsApp posts or snaps that leave an impression on visitors in the form of photos or videos.
The Meaning Of Moral Messages In Anime Films Boruto: Naruto The Movie (Semiotic Analysis of Roland Bhartes) Dandi Agustian; Yanto Yanto; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1046

Abstract

Film is one of the mass communication media that very effectively conveys communication messages for humans. Boruto: Naruto the Movie is one of the films resulting from the process of visualizing comics (manga) which has become a favorite film in Indonesia. This study aims to describe the meaning of moral messages contained in the anime film Boruto: Naruto the Movie. This research is a qualitative descriptive research with Roland Barthes' Semiotic analysis approach. Data collection in this study used two techniques, namely observation and documentation. The results showed that the meaning of the moral messages contained in the anime film Boruto: Naruto the Movie includes: 1) cooperation, 2) the importance of the process in education, 3) caution in speech, 4) persistence, 5) mother's attention to her child, 6) father's attention to her child, 7) prohibition of cheating, 8) concern, 9) apologizing, 10) self-confidence, 11) mutual understanding, 12) pronouncing in, and 13) firm stance. The meaning of denotation, connotations and myths conveyed by the director and writer make Boruto: Naruto the Movie worth watching for viewers because it contains a moral message that is familiar with our daily lives.
Podcasts as a Communication Media in Increasing Knowledge of the Millennial Generation Dolly Syaitiawan; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1152

Abstract

According to the background about the problem in this research, the purpose of this research is to improve the knowledge which still unknown about politics, economics, new knowledge also speaking style which obtained from the guest the podcast host. This research uses qualitative research and data are collected by using observation, interview, documentation. The theory which used in this research is Notoatmodjo (2012). The result of this research is to find out about information, education, and entertainment. The benefit obtained from watching the Deddy Corbuizer podcast is to obtain information about political history, economics, new knowledge, and how to be good and correct in speaking technique also to make the communication are delivered with a relaxed style and not too difficult and avoid ambiguity.
The Dependency On Youtube Content Among Culinary Entrepreneurs In Bengkulu City Riski Putra Utama; Sapta Sari; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1157

Abstract

Based on the background of the problem, this study aims to determine the dependence of YouTube content among culinary entrepreneurs in Bengkulu City. This research is qualitative. The data collection technique of this research used the method of observation, interviews, and documentation. The theory used in this research is the theory according to Melvin Defluer and Sandra Ball Roceach. (1976) Media Dependency Theory. The results of this study reveal that Culinary Entrepreneurs use YouTube to view recipes and also to fulfill their business needs. Dependence on YouTube content can be seen by their frequent access to YouTube. This culinary entrepreneur's dependence on YouTube is in the form of accessing YouTube every day for eight hours to find information about culinary, both in the form of recipes and cooking tutorials.