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All Journal Jurnal Riset Akuntansi dan Bisnis Tazkia Islamic Finance and Business Review Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Martabe : Jurnal Pengabdian Kepada Masyarakat Syarikat : Jurnal Rumpun Ekonomi Syariah Indonesian Journal of Education and Mathematical Science Hikmah Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal La Bisecoman Al-Sharf: Jurnal Ekonomi Islam ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Proceeding International Seminar of Islamic Studies Khazanah : Journal of Islamic Studies Journal of Global Islamic Economic Studies Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Salman Nasution
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Optimalisasi Branding dan Pemasaran Digital pada Produk UMKM Lokal Desa Dolok Kahean Dila Septiani; Salman Nasution
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 4 (2025): Oktober: Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i4.2228

Abstract

Optimizing Branding and Digital Marketing as an urgent solution for local MSMEs, particularly Rengginang producer Ibu Saliem in Dolok Kahean Village. This MSME was previously limited to traditional marketing, which hampered market expansion and competitiveness. This community service aims to transform this local business to be competitive in the digital era. The method used is descriptive qualitative with stages of observation, socialization, and program implementation. The main intervention includes the creation of the Rengginang Huta brand identity with a professional logo design. This new logo combines elements of the business's heritage since 1989 and integrated contact information, which strategically increases the selling value and credibility of the product. The second pillar is the implementation of Digital Marketing through the creation of the Instagram account @rengginanghuta_ibusaliem. This account serves as a virtual storefront to overcome geographical limitations and increase reach to a wider consumer base. Intensive training was also provided on content strategies that focus on credibility, sales (Call to Action), and interaction. The results of this community service confirm that the integration of strong and authentic branding with digital marketing strategies is a key catalyst for MSMEs to transform and increase sales turnover. The next challenge lies in the sustainability of content strategies and independent account management by MSMEs to achieve optimal economic potential for Dolok Kahean Village.
Sosialisasi Gemar Menabung Sedari Dini bagi Siswa Sekolah Dasar di Desa Perkebunan Gunung Melayu Dinda Fadila Asih; Salman Nasution
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 2 No. 4 (2025): Oktober: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v2i4.2232

Abstract

The Community Service Program (KKN) is the answer for students to face these challenges. Elementary school students' awareness of saving is still relatively low. Many students prefer to spend their pocket money on momentary desires rather than saving it. This condition indicates that financial literacy in children is still limited. The main objective of this socialization activity is carried out with an approach that is appropriate to the age of elementary school children, for example, such as games, simulations, or simple counseling. By using such methods, students not only understand the concept of saving, but also have a desire to do it. In addition, this socialization activity instills an attitude of independence and discipline. The socialization program was held as an effort to provide insight and instill awareness to students of Elementary School 014662, Gunung Melayu Plantation Village, Rahuning District, Asahan Regency, and was attended by students in grades 4, 5, and 6 regarding the benefits of saving. To facilitate student understanding, the team demonstrated the practice of saving by using piggy banks and money as concrete examples. After students received material on the importance of saving, the activity continued with a quiz session to increase enthusiasm and test their understanding of the newly presented material. The socialization of the love of saving program, carried out through the Community Service Program (KKN), has proven to be effective in fostering understanding and awareness among elementary school students about the importance of saving from an early age.
Pemberdayaan UMKM Rengginang Desa Dolok Kahean melalui Transformasi Digital Muhammad Fawaz Elfikri; Salman Nasution
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 4 (2025): Oktober: Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i4.2242

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a very important and strategic role in supporting the overall economic structure, with a contribution of 61.97% to the country's Gross Domestic Product (GDP). However, MSMEs, especially in rural areas, still face fundamental challenges, such as a lack of understanding and implementation of modern marketing and digital technologies. This service focuses on strategic efforts to empower Rengginang Ibu Saliem MSMEs in Dolok Kahean Village through a digital transformation program. The method used is descriptive qualitative Action Research, designed for direct program implementation and evaluation. The results of the pre-intervention showed that there was a severe digital gap in Rengginang products, although they had a tested taste, but still relied on traditional marketing models. Strategic intervention is carried out through two main pillars, namely, branding optimization by creating the trademark "Rengginang Huta" and a professional logo. Then the implementation of digital marketing through the construction of a virtual storefront on @rengginanghuta_ibusaliem's Instagram account. This program has succeeded in transforming these MSMEs into entities that are ready to compete in the digital ecosystem, in line with the statement that digitalization is the main imperative for MSMEs to survive. However, the evaluation stage identifies the issue of sustainability and digital independence as the next challenge. Long-term success requires more intensive post-program mentoring, focusing on digital operational management, to ensure independence and achieve real impact on improvement in Dolok Kahean Village.
Peran Posyandu untuk Pemantauan Tumbuh Kembang Anak di Kelurahan Kenangan Baru Intan Suwandi; Salman Nasution
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 4 (2025): Oktober: Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i4.2274

Abstract

This community service program aims to enhance the role of integrated health service posts (Posyandu) in monitoring child growth and development in Kenangan Baru Village, so that children in Kenangan Baru Village can grow and develop optimally. The research method used in this study was participatory action research (PAR) with a qualitative approach. This research was conducted in several stages: preparation, intervention, and evaluation. Through this community service program, it is hoped that it will make a significant contribution to improving the knowledge and skills of Posyandu cadres in monitoring child growth and development, as well as increasing parental awareness and participation in monitoring child growth and development at the Posyandu in Kenangan Baru Village. This activity also helps build community independence by increasing public awareness and participation in development activities. The Community Service Program (KKN) in Kenangan Baru Village was successfully implemented and had a positive impact on the community. Through coordination and introductions with the village office staff and Posyandu cadres, we were able to understand the existing conditions and design an appropriate work program.
Co-Authors Agung Satya Nugraha Anis Fadhilah Pramono Arif Winanda Panggabean Asmaul Husna Dandi Wahyuda Dila Septiani Dinda Fadila Asih Endang Isnaini Ibnu Khoir Intan Suwandi Ismail Ghifari Khairul Anshor Nst Makromatul Afifah Nasution Mitha Zulaima Muhammad Fawaz Elfikri Muhammad Firza Alpi, Muhammad Firza Muhammad Hafizh Muhammad Hafizh Muhammad Teddy Nasution Munawir Pasaribu Nasution, Ismail Saleh Novia Ramadan Nurman Ginting Purnama Ramadani Silalahi Raza Fari Jiranda Siti Mujiatun Suci Rosmadewi Sugianto Sugianto Syahrul Amsari Tri Zahwanda Widya Sirait Yusril Ihza Harefa