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All Journal Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) MIX : Jurnal Ilmiah Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat ICTEE (Engineering Journals of Information, control, telecommunication and electrical) Jurnal Riset Rumpun Ilmu Tanaman Cakrawala: Jurnal Pengabdian Masyarakat Global Multidisciplinary Indonesian Center Journal
Rifki Kurniawan
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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ANALYSIS OF THE INFLUENCE OF ATTITUDE AND BEHAVIORAL CONTROL ON THE FINANCIAL PERFORMANCE OF MSMES IN NUSANIWE DISTRICT Rita J D Atawarman; Theovilia L Bernadus; Rifki Kurniawan; Arleston Pelupessy
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1951

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, yet they still face the challenge of suboptimal financial performance. This study aims to analyze the direct influence of Financial Attitudes and Behavioral Control on MSME Financial Performance and examine the mediating role of Financial Behavior in this relationship. This study is grounded in the Theory of Planned Behavior (TPB), which positions attitudes and behavioral control as the primary determinants of individual intentions and behavior. Using a quantitative approach, this study will test hypotheses on 31 MSME owners/managers in Nusaniwe District, selected through purposive sampling. Data will be collected through a Likert-scale questionnaire and analyzed using SPSS statistical software. Validity, reliability, and multiple regression tests will test the simultaneous influence of attitudes, control, and behavior on financial performance. The results are expected to provide insight into the importance of behavioral aspects (attitudes and control) in improving MSME financial performance and contribute to more effective mentoring programs and policy formulation
Co-Authors Adi Oksifa Rahma Harti Ali Amran Amali, Febrian Zulfiansyah Anita Desiani Arleston Pelupessy Bambang Suprihatin Dandi Dandi Dina Suzzete Sitorus Erwin, Erwin Eva Eva Faishal Fitra Ramadhan Febri Nur Pramudya Hasriliandi Halim Ika Cartika Muh. Amin Amir Mutiara Aprilia Mutiara Mutiara Putri Milanda Bainamus Ridwan Ridwan Rita J D Atawarman Rosalendro Eddy Nugroho Sawarni Hasibuan Theovilia L Bernadus