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Journal : Media Pustakawan

Fenomena Penggunaan Generative AI dalam Perilaku Pencarian Informasi Praktisi Teknologi Hibatulwafi, Fathe; Laksmi, Laksmi
Media Pustakawan Vol. 31 No. 2 (2024): Agustus
Publisher : Perpustakaan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37014/medpus.v31i2.5222

Abstract

The emergence of generative AI technology which has provided new experiences for technology practitioners in searching for information to obtain professional information needs and complete their tasks, needs to be studied further as an effort to anticipate various impacts and potentials that may occur. Therefore, research is needed that identifies the use of generative AI technology in the information behavior patterns of technology practitioners at the start-up company PT XYZ. This research used qualitative with phenomenological approach. Based on the experiences of the three informants when using generative AI to search for information, the informants had different needs, but the informants had positive experiences in using generative AI to search for information, so that it could be an alternative solution to the needs and problems they experienced. Informants have varied experiences in searching for information, and in some contexts there are even experiences of using similar strategies. Several strategies from the informants' search experiences consisted of using simple prompts, using prompts that were supported by additional context, and using prompts that contained scenarios and narratives. The information seeking behavior pattern of technology practitioners who uses generative AI in PT XYZ were identified as very varied based on their task and job functions, both in terms of needs and the search strategies they used.
Strategi Promosi dan Pemasaran Layanan di Perpustakaan pada Era Society 5.0: Systematic Literature Review Anggraeni, Novita Cristyne; Laksmi, Laksmi
Media Pustakawan Vol. 32 No. 2 (2025): Agustus
Publisher : Perpustakaan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37014/medpus.v32i2.5114

Abstract

The emergence of Society 5.0 demands that libraries innovate in their promotional strategies to adapt to digital transformation and shifting user behaviors. This study aims to identify the promotional strategies employed by libraries and the challenges encountered in their implementation. Utilizing a Systematic Literature Review (SLR) approach, this research analyzed 12 peer-reviewed articles published between 2017 and 2023, sourced from the ProQuest database. The findings reveal that libraries have adopted a variety of promotional techniques, including the use of social media, library exhibitions, promotional products (such as websites and email services), and special programs or events like user orientations and seminars. Among these, social media platforms—particularly Facebook, WhatsApp, and YouTube—are the most frequently utilized tools. However, several challenges persist, including inadequate infrastructure, the absence of institutional regulations, limited budget allocations, and insufficient technical competencies among librarians in managing digital promotion tools. This study concludes that while libraries have made considerable efforts to adapt promotional strategies in the digital era, institutional support and capacity-building initiatives for librarians are crucial to enhancing the effectiveness and sustainability of library marketing practices.