Article Per Year (5 Year)
p-Index From 2021 - 2026
1.556
P-Index
This Author published in this journals
All Journal e-Journal Pustaka Kesehatan Publika Budaya LITERASI: Jurnal Ilmu-Ilmu Humaniora Dance and Theatre Review: Jurnal Tari, Teater, dan Wayang Semiotika Sense : Journal of Film and Television Studies Cilpa : Jurnal Ilmiah Pendidikan Seni Rupa Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer Jurnal Audiens
Hartanto, Denny Antyo
Universitas Jember
Arts Humanities Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
The Concept Promtoional Mix Max Pictures in Promotional Strategy Film Dilan 1991 Joshua Eka Saputra; Denny Antyo Hartanto; Soekma Yeni Astuti
ROLLING Vol 6 No 1 (2023): Rolling Volume 6 Nomor 1 Tahun 2023
Publisher : Program Studi Film dan Televisi Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v6i1.15674

Abstract

Film distribution is an activity in the form of promotion with the aim to bring the film together with the audience. This is the basis of this research with the object of the film Dilan 1991. The problem of the research is how the concept of reference mix by Max Pictures in conducting the promotion strategy of the film Dilan 1991. The purpose of this research is to find out the concept of mixing reference by Max Pictures in conducting the film Dilan 1991 promotion strategy. This study uses qualitative research methods and theoretical approaches to marketing and promotion strategies. Data collection techniques used in this study were interviews with film Dilan 1991 producers and the film Dilan 1991 promotion team, observation of reporting on film Dilan 1991 in the mass media, and literature studies on marketing and promotion strategies. The results of this study are expected to be able to reveal how the concept of the promotional mix reference by Max Pictures in carrying out the promotion strategy of the film Dilan 1991. This research resulted in 2 discussions including a marketing strategy and a promotional mix reference in the film Dilan 1991.
Perjalanan Sineas Independen Jember: Diseminasi Film Melalui Program Misbar Komunitas Film Layar Kamisan Muhammad Zamroni; Ni Luh Ayu Sukmawati; Bambang Aris Kartika; Denny Antyo Hartanto
Jurnal Audiens Vol. 5 No. 4 (2024): December
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i4.516

Abstract

Kajian ini membahas strategi Komunitas Layar Kamisan di Jember dalam mendiseminasikan film independen melalui program "Misbar." Program ini menjadi platform bagi sineas lokal untuk memamerkan karya mereka, menciptakan ruang diskusi, dan memfasilitasi kolaborasi antar komunitas. Dengan menggunakan pendekatan circuit of culture yang dikembangkan oleh Hall dan du Gay, kajian ini menyoroti bagaimana produksi, distribusi, dan penerimaan film independen berinteraksi dalam konteks sosial, budaya, dan ekonomi Jember. Melalui program "Misbar," komunitas ini berhasil memperluas jaringan distribusi alternatif, memanfaatkan festival dan pemutaran di ruang komunitas untuk menjangkau audiens yang lebih luas. Program ini juga berperan penting dalam membangun apresiasi publik terhadap film-film independen yang mencerminkan identitas dan isu sosial lokal. Kajian ini menggunakan metode kualitatif, termasuk wawancara dan observasi, untuk menggali dinamika komunitas film di Jember. Hasil penelitian menunjukkan bahwa melalui program seperti "Misbar," sineas lokal dapat mengatasi keterbatasan sumber daya, mendistribusikan karya mereka secara lebih mandiri, dan membangun dialog konstruktif dengan penonton. Strategi ini memperkaya ekosistem kreatif lokal dan mendukung keberlanjutan industri film independen di Jember.
THE GOOD MOTHER AS REPUTATIONAL PERFORMANCE: MYTH AND SOCIAL SURVEILLANCE IN LEFT-HANDED GIRL (2025) Ni Luh Ayu Sukmawati; Wen-Hung Chao; Denny Antyo Hartanto; Bambang Aris Kartika
Sense: Journal of Film and Television Studies Vol 9, No 1 (2026)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/sense.v9i1.19531

Abstract

This article examines Left Handed Girl (2025) to refine how patriarchy works through moralised of reputation and public evaluation. Patriarchy appears as a social process sustained through gendered self policing, where mothers protect family face by managing secrecy, shame, and communal judgement. The framework draws on Roland Barthes’ semiotics of denotation, connotation, and myth, Friedrich Nietzsche’s moral genealogy of ressentiment, bad conscience, and the conversion of debt into guilt, and Judith Butler’s performativity as repeated acts shaped by social norms. The study uses close readings of selected sequences and recurring motifs that organise the film’s moral economy. Motifs include the stigmatisation of left handedness as the devil’s hand, the night market as a semiotic economy of female commodification, the concealment of nonmarital motherhood, and an incident where a pet’s fatal fall is disavowed to avert censure. Barthesian myth shows how reputational discipline becomes common sense, Nietzschean genealogy explains how external judgement turns inward as bad conscience, and Butlerian performativity frames concealment as affective labour that produces the figure of the good mother. The findings portray patriarchy as reproduced through women’s enforced moral responsibility, binding care to coercive respectability
Dampak Masa Pandemi Covid-19 Pada Eksistensi Festival Film: Studi Kasus Festival Film Pelajar Jogja 2020 Deddy Setyawan; Sri Rochana Widyastutieningrum; Handriyotopo Handriyotopo; Denny Antyo Hartanto; Febfi Setyawati
Dance and Theatre Review Vol 8, No 1: May 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dtr.v8i1.19466

Abstract

The Impact of Covid-19 Pandemic Toward Film Festival; Case Study on Jogja Student Film Festival 2020. The Covid-19 pandemic poses a big challenge for the sustainability of film festivals as a space for the distribution and appreciation of student works in Indonesia. The Jogja Student Film Festival (FFPJ), which has been taking place since 2010, faced an extraordinary situation in 2020 when the organization had to transform from an offline format to an online format. This study aims to describe the adaptation process of FFPJ management throughout the pandemic and identify the driving factors for these changes. A qualitative descriptive approach is used with data collection techniques in the form of documentation, structured observations, and interviews with founders, judges, volunteers, and festival participants. The validity of the data is maintained through source triangulation while the analysis is carried out using the management function theory framework (POAC). The results of the study show that strategic adaptation and the use of digital technology allow the sustainability of the festival without permanent sponsors, while still prioritizing aspects of critical literacy and appreciation space for young filmmakers. FFPJ organizers and communities have shown the ability to maintain the existence and regeneration of the student film community even in crisis conditions.Keywords: Student's Film Festival, Covid-19 Pandemic, Existence 
Adventure, Culture, And Nature Strategi Promosi Sport Tourism Jogja Melalui Produksi Konten Video Deddy Setyawan; Denny Antyo Hartanto
CILPA Vol 11 No 2 (2026): July
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/cilpa.v11i2.22098

Abstract

Abstrak Penelitian terapan ini mengeksplorasi pengembangan strategi promosi sport tourism di kawasan pesisir selatan Yogyakarta dengan mengintegrasikan konsep Adventure, Culture, and Nature (ACN) ke dalam produksi konten video pendek yang adaptif terhadap tren media global. Masalah utama yang diangkat adalah adanya kesenjangan antara potensi wisata olahraga Yogyakarta yang masif dengan kualitas konten promosi digital yang masih bersifat dokumentatif dan kurang memiliki daya tarik emosional bagi wisatawan mancanegara. Menggunakan pendekatan Production-Based Research (PBR), penelitian ini merancang dan memproduksi empat video tematik Air Adventure, Air and Sky Adventure, Land Adventure, dan Beyond the Beach, serta satu video teaser kompilasi yang disatukan oleh tagline "Feel the Freedom". Inovasi metodologis terletak pada integrasi AI Generatif pada fase pascaproduksi untuk mengoptimalkan efisiensi color grading, sound design, dan transisi dinamis. Hasil penelitian menunjukkan bahwa penggunaan AI mampu meningkatkan kualitas visual setara standar global sekaligus mereduksi waktu produksi secara signifikan. Strategi narasi ACN terbukti memberikan diferensiasi destinasi yang kuat dengan menautkan adrenalin aktivitas olahraga dengan otentisitas budaya lokal dan keunikan alam. Abstract This applied research explores the development of a promotion strategy for sport tourism in the southern coastal area of Yogyakarta by integrating the concept of Adventure, Culture, and Nature (ACN) into short video content production that is adaptive to global media trends. The primary issue addressed is the gap between Yogyakarta's massive sport tourism potential and the quality of digital promotional content, which remains largely documentative and lacks emotional appeal for international tourists. Utilizing a Production-Based Research (PBR) approach, this study designed and produced four thematic videos Air Adventure, Air and Sky Adventure, Land Adventure, and Beyond the Beach along with one compilation teaser video unified by the tagline "Feel the Freedom." The methodological innovation lies in the integration of Generative AI during the post-production phase to optimize the efficiency of color grading, sound design, and dynamic transitions. The results indicate that the use of AI can elevate visual quality to global standards while significantly reducing production time. The ACN narrative strategy proved to provide strong destination differentiation by linking the adrenaline of sports activities with the authenticity of local culture and natural uniqueness. This research achieved Technology Readiness Level (TRL) 6 and provides practical contributions for tourism stakeholders in strengthening Yogyakarta's image as a world-class sport tourism destination.
Co-Authors Annisa Nurseptianditha Asti Widya Adriyani Bambang Aris Kartika Bambang Aris Kartika, Bambang Aris Christanto P Raharjo Daris Dzulfikar Deddy Setyawan Didik Suharijadi Eriga Agustiningsasi Fajar Aji, Fajar Febfi Setyawati Firda Miaz Pranela Gita Pradhana Diputra Handriyotopo Handriyotopo Ivan Bagus Nimoyan Joshua Eka Saputra Mohammad Riza Oktavianto Muhammad Zamroni Muhammad Zamroni Mury Ririanty Ni Luh Ayu Sukmawati Ni Luh Ayu Sukmawati Romdhi Fatkhur Rozi saleksa srengenge Soekma Yeni Astuti Soekma Yeni Astuti Sri Rochana Widyastutieningrum Wen-Hung Chao