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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Journal of Innovation, Business and Entrepreneurship Altasia : Jurnal Pariwisata Indonesia
Dwi Larso
School of Business and Management, Institut Teknologi Bandung, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Brand and Political Campaign Tools Development for Anis Matta ( Justice and Prosperous Party President) Using Design Thingking Approach Arifin, Akhmad Mukhamad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Anis Matta was one of five candidates nominated as the President of the Republic of Indonesia by the Prosperous Justice Party (PKS) for Indonesian presidential election in July 2014. Anis Matta electability rate stood at 3.42% based on survey results from INSTRAT in November 2013, far from the strongest candidate Joko Widodo 28.9%. Mawar Melati Creative Strategic as creative consultants were asked to generate creative solutions to improve Anis Matta electability for the presidential election. The final project will use Design Thinking approach, consists of Define-Observe-Reframe-Ideate-Prototype-Implement-Evaluate phases. The end result of this study is the brand AMPM: Anis Matta Pemimpin Muda and some visual campaign products such as brochures, stickers etc. These campaign tools has been implemented nationally by Gen AMPM and PKS on Legislative Elections campaign period from February to April 2014. Anis Matta’s electability increased to 14,6% measured by survey in end of March 2014.Keywords: political marketing, design thinking, Anis Matta, PKS, political brand, Indonesian presidential election in 2014 
Proposed Marketing Strategy for Calamus Factory Outlet in Order to Deal with Factory Outlet Business Competition in Bandung Manan, Yudie Mohamad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Factory outlet industry in Bandung is growing rapidly year by year and had made a lot of new entrepreneurs running in the fashion industry, such as Calamus FO, Glow, Sahara, etc. Calamus FO is located Bandung, West Java. The rapid growth of the factoty outlet industry in Bandung makes the competition between them also increasingly tight. It can be seen from Calamus FO’s revenue for the last 2 years that has not reached the desired target of the shareholders. Therefore, the author will analyze the existing problems to find the root of the problem before finding the right marketing strategy. To analyze the issues, the author sees the factory outlet market conditions from a variety of sources. After seeing the condition of the existing factory outlet market, the author uses 5C analysis method (Company, Competitors, Customer, Collaborators, and Climate). From the analysis, it was founded that there are five roots of the problem which are: the product less following the trends, limited human resources, goods delivery that oftenly late, the location that far from the crowds of shopping center, and less comfortable conditions.Based on the root of the problem, the author proposed two marketing strategies that are interrelated. First, the author uses Porter's Generic Competitive Strategies as a reference to make the Calamus FO as a cost leadership among its competitors. Porter's Generic Competitive Strategies is useful for fashion entrepreneurs, which they could see their strengths to compete in the competitive fashion industry nowadays. The next step is 7Ps Marketing Mix. In the 7Ps Marketing Mix, the author proposed to change the marketing strategy of Calamus FO that had made earlier, based on the analysis that has been analyzed by the author. Calamus should develop their superior product (Product), collaborate with radio, hotel, and bank (Promotion), reduce the profit margin (Price), encourage the majority of future purchases by request on market demand by finding local suppliers which offers international trends (Process), suggest to the management to hire people who has ability to redecorate exterior and interior of Calamus FO (Physical evidence), conduct English language lessons for Sales Promotion Boy/Sales Promotion Girl (People), and put the banner in strategic area such as Husein Sastranegara Airport and Pasteur Freeway gate (Place).After the proposal of marketing strategy has been accepted by the management, Calamus FO will implement the strategy starting from the first week of February 2013 until December 2013. The management only takes four recommendations out of seven proposed, because of the finance limitations. The four recommendations are conduct the product procurement based on market demand by finding local suppliers, reduce the profit margin so Calamus FO would be the factory outlet that offers affordable price (cost leadership), and maximize the cooperation or partnership with radio stations, hotels, banks, and travel agents. Based on the marketing strategy, it is expected that Calamus FO will be the new of factory outlet industry in Bandung in terms of price, and it is expected that the targeted revenue that the shareholders want can be achieved.
Development of Branding Innovation Strategies for RPD. Design Studio Priambodo, Rezandra; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Creative industry is a sector that provides new opportunities in doing business, and it will always expand over time due to human creative ideas that never runs out. Indonesia with a population reaching 250 million people exposes the phenomenon whereby they need spaces to live, spaces for expression, space to work and much more. This is a great positive opportunity for design company players.RPD. Design Studio is a new design company that specializes in architectural and interior design service. Almost two years of operation, RPD. Design Studio runs its business with completing architectural and interior individual projects. Accordingly, RPD offers new service concepts of architectural design, interior design, graphic design, and photoproduct within one management company. One of the company problem recently is to be recognized widely especially in Bandung, not only by family members and friends.Strategic brand innovation management is used to be proper tool for company branding target. By scanning internal analysis like determining who the company prospect clients are and what is the basic concept of the company and scanning external analysis like competitors as a reference and how the right company branding strategy, then produced a perfect solution for company development.Based on the result of the company’s business plan analysis, the proposed innovation branding strategy is divided into several stages, which are completing Sukahaji project quick and precise; fixing design service standard procedure for internal company and for clients; supplementing the needs of organization structure by selecting the right people and doing promotion in cyberspace (social media) and a real built-in project promotion.Keywords: brand innovation management, architecture, interior, graphic design and photo products, and design studio. 
Small Business Systemization and Growth Strategy for Erik Kaktus Green Souvenir (CV Karya Bumi Lestari) Ariyanto, Erik; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abtract.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy.
The Development of Business Strategy and Business Model of Sushi Haikara Rachman, Friza Yuniva; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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The growth of food and beverage industry in Indonesia is rampant. It can be seen from the growth in the culinary industry with a number of people who engaged in this industry and sell any kind of foods. One kind of food which is grown today is Japanese food, especially sushi. The numbers of sushi’s outlets that offer sushi with high prices without focusing on quality encourage the emergence of sushi’s outlets that offer medium prices without neglecting the quality of sushi. By looking at these opportunities, Sushi Haikara tries to offer sushi with medium price and high quality. As a start-up business, Sushi Haikara faces some issues as well as challenge in operating the business. It still does not have strong brand awareness and business model yet to focus on its position, concept, and make its brand well-known to the public; as well as develops strategy for the future. This final project focuses on improving business strategy for Sushi Haikara using three business strategies in order to solve the issues and challenge, as well as prepare development strategy for the future of this business. In order to be able to develop the business, Haikara should improve and strengthening its brand, so that public know the presence of this brand, by improving products (both in quality and taste), services, employees, and all aspects which are needed for supporting the business. After focusing on strengthening its brand, Haikara could continue the planning of business development, one of those is by opening branch in other areas. Those strategies as the solutions should be balanced with good implementation, which needs to be applied systematically. It is divided into short-term and long-term plan. The aspects that should be considered for implementation, consists of human resources, marketing and promotion, operational, and financial. Those aspects are very crucial for the business process and need to be improved in order to survive in the industry and develop its business. Key Words: Business Strategy, Business Model, Japanese Food
Improving Business Synergy Between PT.Krakatau Steel (Persero)Tbk and PT.Krakatau Wajatama using byproduct Billet Steel Plant To Increase Consolidated Profit Gupito, Wedo; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT.Krakatau Wajatama is subsidiary 100% owned by PT.Krakatau Steel (Persero) Tbk, doing business in production and distribution steel reinforcing rebars. Marketed using marking “KS”, the product having strong positioning as a steel reinforcing rebars which can lowering risk the building structure damaged impacted by fire and earthquake disasters. Market area are covered jabodetabek, banten, west jawa and parts of sumatera islands. PT.Krakatau Wajatama have no upstream of raw material production facility and having limitation in production capacity and product variances resulted. Facing with those contsraints, how PT.Krakatau Wajatama can increase its profit as well as consolidated profit for PT.Krakatau Steel (Persero) Tbk.  The final project starts by conducting value chain analysis of entire flow activities in PT.Krakatau Wajatama and main activity flow in Billet Steel Plant PT.Krakatau Steel (Persero) Tbk, and PT.Delco Prima Pasific, to find out opportunity to increase profit. The analysis finds an opportunity to increase profit through improving business synergy between PT.Krakatau Steel (Persero) Tbk and PT.Krakatau Wajatama using byproduct of Billet Steel Plant PT.Krakatau Steel (Persero) Tbk. Furthermore the project is collecting primary data which are production volume and transfer price of byproduct Billet Steel Plant PT.Krakatau Steel (Persero) Tbk, join production fee in PT.Delco Prima Pasific and product selling price of PT.Krakatau Wajatama, and conducting simulation using Microsoft Excel 2007 upon every possible alternatives solution to carry out best alternative. The simulation shows that synergy sales alternative between PT.Krakatau Steel (Persero) Tbk and PT.Krakatau Wajatama is giving potential of increasing in consolidated profit with total amount Rp.861.003.983,- per month, which is the highest value compares to other alternative. Therefore the project proposed this alternative as business solution. Key Word: Krakatau Wajatama, value chain analysis, by product, consolidated profit.
Proposal on Electric ARC Furnace Utilization to Achieve Cost Optimization in Slab Steel Plant PT Krakatau Steel Supriyadi, Beno; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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Steel Business environment has changed a lot lately, and competition is getting stronger. The global competitive pressure has changed the nature of economy Causing changes in methods of operation in industries. Faced with these situation, the company must be Able to survive and win the competition by performing measurements include all aspects that are future oriented. Krakatau recently imported a lot of semi-finished slab regarding low price for commercial grade steel. In order to win a competition all the effort was done by continuous improvement to reduce production costs. Steel slab plant is part of an integrated stainless steel production facility of Krakatau  play the biggest role of production cost responsibility. It is by the caused of the major metallurgical task to convert iron ore to steel and non-metallic raw  material to slag. Secondly steel making consume huge slab of electrical energy to melt the solid material to liquid steel. Excellent strategy and controlling tights will get very high benefit to earn much profit.The final assigment is focused on formulating a production strategy based on market requirements and production cost. Key point to get succesfull implementation of these depends on the top management strategy comitment, the Efforts of socialization, and the participation of all staff and employee. The feedback pattern always makes the learning more effective strategic and structured and continuous improvement smootly runs. Keyword: cost reduction, formulating strategic production, involvement, feedback pattern
The Influence of Creative and Cultural Elements On The Boarding House in Order to Develop an Appropriate Business Model to be Applied at GW Indekost Wibowo, Gabriella; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 4 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In the world of newcomers business, “the differentiation” becomes something that must be possessed in order to enter and defense among the tight competition with many competitors. From a many factors that may be influence, the creative and cultural are one of the unique factors that need to be considered. In this research, those both factors were lifted up as the independent variables to be observed further about the presence-absence or large-small impacts that appeared against the dependent variable, namely: student’s decision, in the context to choosing the desired temporary shelter. By the questionnaire mediator, this research was improved moreover systematically, and the answers of the respondents are the key decider where is these research culminates. Wherein, the multiple linear regression analysis was the chosen method in order to helping solve this problem. Through this method, was obtained a multiple linear regression equation that refers to the important information about the correlation among those three variables, which is explicitly state that the creative and cultural elements turned out have a positive influence. With the results: Fcount (54,182 > 3,091) which means that, “The creative and cultural elements simultaneously influence on student's decision in choosing the desired boarding house”, also tcount (4,233 > 1,984) and (2,601 > 1,984) which means that, “The creative or cultural elements partially influence on student's decision in choosing the desired boarding house”. Based on these final result that given, and then arranged a business model with the addition of creative and cultural elements in it, that appropriate to be able to applied at a newcomer boarding house as the main object, which also is the source problem of this business research, namely: GW Indekost. Wherein, the solutions that are meant above, among others: the waste recycle to be the new useful goods, the routine donation to be distributed to orphanages, the special privilege in phone rations to contact the parents, the adopting of eco-green principal, the alternative invoice by a pulse system, the royal exterior design with Balinese architecture, the ethnic Balinese interior design that is modern, simple and minimalist, the distinctively Balinese ornaments detail, the set of Balinese traditional music instruments, the application of vertical garden as a green area. Keywords: creative, cultural, student’s decision, multiple linear regression analysis,  business model.
Spasi Artistik Interaktif untuk Anak (SAIA): Creative Business Model Proposal for Children's Interactive Art Space and Art Therapy Augustin, Elfitra Mercredi; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

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Plato, the Greek philosopher once opined that "Art is supposed to be part of basic education or should be the foundation of education, because art, to a certain extent, it forms our personality sharpen the mind and character." This indicates that art has a very strong influence in the formation of human character, especially if introduced in early stage. On one hand, Art is also considered as an effective mental health treatment. In psychotherapy often used as an expressive medium to help clients communicate, cope stress and explore more in various personality aspects. Art therapy may eventually be an option for children with special needs. The need for a location that serves as a children's art community and the availability of art therapy in Indonesia seen quite possible. This thesis is to focus on the proposal / initiation of a creative social business model that has Value Proposition as a Children's Interactive Art Space and Art Therapy called Spasi Artistik Interaktif untuk Anak (SAIA). For limited source of information, the analysis be done by benchmarking against some overseas locations that have the same vision and mission as well as analyzing the needs of the external environment in Indonesia through interviews with experts and literature study. It resulted in how Children's Art Space and Art Therapy can be a very promising field to be implemented in Indonesia and a well-strategic plan is needed to overcome its weaknesses of lacking in initial capital and art therapist resources. Solution is generated by using Business Model Canvas to create a creative business model proposal that suits with the need and environment in Indonesia. With parents and children and/or children with special needs as the main Customer Segment, SAIA has three main Key Activities which are Art Space, Art Therapy and ArtCubator. Using Lovermarks style of Customer Relationship, Revenue Streams is generated from classes, workshops, art therapy and lease of space. Physical, human and financial as SAIA's Key Resources; and partnership with numerous organizations, companies, medias, foundation related with children, art, social and education. Implementation of the business model will be placed on the consolidation of all aspects in the Business Model Canvas into 18 month development process strategy which include a series of program like DSUSFellowship, Stack Them Up and Spread The News. Keywords: business models, art space, art therapy, children, children with special needs.
DEVELOPING NEW PRODUCT USING MINIMUM VIABLE PRODUCT Aghnia, Mutiara Cahya; Larso, Dwi
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1120.551 KB) | DOI: 10.21776/ub.jam.2018.016.02.06

Abstract

The goal of this research is to make a new product, get a result of the sales, get feedback on the new product, and look at the product acceptability. The methodology used is a qualitative method. The research was done as a field research which developing a new product and tests it to the market using Minimum Viable Productfrom Lean Startup. Customer interview shows that customers need moreitabag colors. From internal and external analysis using SWOT show, there is a strength in Colle customer service and an opportunity for new fabric printing technology. The MVP is a catalog, published online and tested for 2 weeks and get 11 purchases as the result. After the test period, 5 customers were interviewed, they need a wider choice of color, pattern, illustration, and want their own images for itabag. This result then implemented on MVP improvement. This research will only include the first test due to the time limitation. If possible, for the future researcher, more test of the product will be better.
Co-Authors Adamapramudita Gilrandy, Vicky Adhitya Nugraha Akhmad Mukhamad Arifin, Akhmad Mukhamad Alfin Samir Amin, Grace Andi Hanafiputra Apriadi, Andi Hanafiputra Astri Ghina Bayu Purnama Alam, Bayu Purnama Beno Supriyadi Bhayu Tri Dita Putra, Bhayu Tri Dita Cokhy Indira Fasha Dimas Sucipta Elfitra Mercredi Augustin Erik Ariyanto, Erik Esty Hutami Dewi Lubis Evo S Hariandja Fauzan Aziz Filda Rahmiati Friza Yuniva Rachman Gabriella Wibowo Gandwinatan, Jefry Hamim, Muhammad Gilang Perdana Hudapitra, Muhammad Indah Puspita, Indah Krisna Harimurti, Krisna Mohammad Tedi Risnandar Mutiara Cahya Aghnia Nugraha Hadiwijaya, Nugraha Othman, Norfaridatul Perdana Kesuma, Renaldi Prakasha, Reza Reza A. Nasution Rezandra Priambodo, Rezandra Riani Saraswati Dewi, Riani Saraswati Rieke Fitri Yuniar, Rieke Fitri Rosita Rosita Ryan Eryandez, Ryan Sandi Augusta, Radar Simatupang, Togar Stefen Lili Saputra, Stefen Lili Togar M Simatupang Wedo Gupito Yudie Mohamad Manan Yunita Ismail, Yunita