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All Journal International Review of Humanities Studies East Asian Review Jurnal Multidisiplin Indonesia Jurnal Dinamika Manajemen
Eva Latifah
Departemen Gizi Masyarakat dan Sumberdaya Keluarga, IPB
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary

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DISCRIMINATION AGAINST JOSEONJOK IN HWANGHAE MOVIE Fatimazzahroh, Syifa; Latifah, Eva
International Review of Humanities Studies Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

This research analyzes the discrimination against migrants returning to their homeland. The discrimination occurs because migrants are considered to have no sense of shared fortune and solidarity when the condition of the country was unstable. The government efforts to recall them to return to the country are not often responded well by the local community. They tend to discriminate and reject the existence of migrants who return as brothers. It represents in the movie Hwanghae (2010) by the director Na Hong Jin as a corpus. Thus, this research uses discrimination theory to analyze research problems a ethnic identity theory to analyze the consequences of research problems. This research uses literature review in collecting the data and critical discourse analysis as a method in analyzing the problem. The discrimination against Joseonjok has consequences for the idea of their ethnic identity as part of Korean ethnicity. In general, ethnic identity is correlated with blood relations, but the discrimination experienced by these migrants makes their ethnic identity disguised.
Pariwisata Berbasis Komunitas: Menciptakan Nilai Baru pada Lanskap Budaya dengan Kebangkitan Pariwisata Lokal Melalui Toko Buku Independen di Korea Setyaningsih, Nining; Latifah, Eva
East Asian Review Vol 1 No 2 (2023): Second Half-Year
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ear.9708

Abstract

This research explores the phenomenon of community-based content tourism in Korea as a manifestation of localism, cultural innovation and social activism. Focusing on citizen cultural space tourism on Jeju Island, this study provides an examination of how independent bookstores driven by Jeju Island locals have become innovative catalysts for promoting unique cultural experiences and fostering a sense of community engagement in the tourism ecosystem. The study highlights the role of independent bookstores in revitalizing local culture, promoting reading, and attracting tourists. By analyzing the cases, this study highlights the potential of independent bookstores as agents of cultural landscape transformation and form. Furthermore, this research is expected to contribute to providing new knowledge on ways to increase tourism attraction in a region.
SCHIZOPHRENIC AUDITORY AND VISUAL HALLUCINATIONS IN THE POEM “DU PYEON-EUI JUGEUM” Istirahmah, Nadira; Panggabean, Lovelyta; Latifah, Eva
International Review of Humanities Studies Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

Although the mental health issue is often brought up as an interesting discussion topic for these past few years, negative stigmas towards people with psychological disorders, especially schizophrenia, still exist within society. However, by expressing self-acceptance and innermost thoughts in her poetry, Choi Seung-Ja succeeded in breaking the stigmas and lived her life as a schizophrenic poet. Based on this fact, this research aims to unfold the meaning of the auditory and visual hallucinations shown in Choi Seung-Ja’s poem entitled “Du Pyeon-eui Jugeum” and to explain the motives behind the creation of the schizophrenic aspects. In order to achieve these goals, this research was carried out in three stages: reading stage; reconciliation stage; interpretation stage, through expressive psycho-literary approach. The result was obtained by associating the poem’s sensory imageries with theories related to schizophrenia disorder, the poet’s life history, and historical events. The findings show that “Du Pyeon-eui Jugeum” reflects Choi Seung-Ja’s notion which doesn’t portray death merely as a beginning of destruction but also as a gateway to self-restoration and catharsis. Furthermore, hallucinations were used not only to develop the poem’s imageries but were also used to project the feelings and the external aspects of the poet.
Dinamika Cinta Tidak Romantis dalam Drama Doctor Cha Puka, Emanuella Fionna Laurel; Luthfiarrahman, Annisa; Latifah, Eva
East Asian Review Vol 2 No 2 (2024): Second Half-Year
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ear.14421

Abstract

The issue of romance is frequently used in Korean dramas and favored by the public. Not only romantic love, several Korean dramas also present the issue of non-romantic love. One drama that presents the issue of non romantic love is Doctor Cha. The purpose of this study was to describe the components and forms of love between Cha Jeongsuk and Seo Inho in Doctor Cha based on Sternberg’s Triangular Theory of Love. The research method used was descriptive qualitative with Sternberg’s Triangular Theory of Love. Out of Sternberg’s three components of love, the research findings indicated that intimacy and passion components were not found, but the decision/commitment component was found in Cha Jeongsuk and Seo Inho’s relationship. The type of love experienced by the couple is empty love. However, after the decision/commitment component disappears, the type of love in Cha Jeongsuk and Seo Inho’s relationship changes to nonlove.
Pengaruh Citra Merek Terhadap Keputusan Pembelian Kendaraan Bermotor Honda Di Dealer Fajar Mandiri Kecamatan Baros Kabupaten Serang Latifah, Eva; Novitasari, Novitasari
Jurnal Multidisiplin Indonesia Vol. 2 No. 9 (2023): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v2i9.537

Abstract

Penelitian penelitian ini bertujuan untuk mengetahui Bagaimana citra merek Honda di Dealer Fajar Mandiri Kecamatan Baros Kabupaten Serang? Bagaimana Keputusan Pembelian Kendaraan Bermotor Honda di Dealer Fajar Mandiri? dan Seberapa besar pengaruh Citra Merek Terhadap Keputusan Pembelian Kendaraan Bermotor Honda di Dealer Fajar Mandiri Kecamatan Baros Kabupaten Serang? Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah Dealer Fajar Mandiri Kecamatan Baros Kabupaten Serang sebanyak 2.024, sampel dalam penelitian yaitu sebanyak 95 responden. Teknik analisis data menggunakan analisis regresi linear sederhana. Pengujian dalam penelitian ini menggunakan SPSS 26. Hasil penelitian menunjukan Citra Merek Honda dengan penilaian tinggi/ baik, hal tersebut dapat dilihat dari dari reponden pelanggan Dealer Fajar Mandiri menyatakan setuju pada kuisioner yang telah dibagikan. Hal tersebut sebagaimana dapat dilihat dari hasil penelitian variabel Citra Merek sebesar 2,94% dan angka tersebut termasuk katagori tinggi/ baik. Keputusan pembelian kendaraan konsumen dengan penilaian baik, hal tersebut dapat dilihat dari reponden pelanggan Dealer Fajar Mandiri menyatakan setuju pada kuisioner yang telah dibagikan. Hal tersebut sebagaimana dapat dilihat dari hasil penelitian variabel Keputusan pembelian sebesar 2,94% dan angka tersebut termasuk katagori tinggi/ baik. Berdasarkan koefisien determinasinya (R2) sebesar 0.145 Hal ini berarti variabel bebas yakni citra merek (X) mempunyai kontribusi sebesar 14,5% terhadap variabel terikat yakni Keputusan pembelian (Y) sedangkan sisanya sebesar 85,95% dijelaskan oleh faktor-faktor lain diluar dari penelitian ini. Hal ini menunjukan bahwa pengaruh citra merek rendah, karena semakin rendah angka R Square semakin rendah pengaruh kedua variabel.
Analysis of Consumer Preferences in Digital Payment: Integration of TAM and TPB Model to Enhance Technology Adoption Latifah, Eva; Daniel Tumpal Hamonangan Aruan
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.23040

Abstract

This study investigates consumer preferences towards digital payments in Indonesia, employing the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Digital banking technologies, notably digital payments, offer several advantages, including convenience, flexibility, low costs, integrated features, and transaction efficiency. However, these technologies also encounter significant challenges, such as security risks, trust issues, and digital literacy gaps. To explore these dynamics, this research utilizes a conclusive design with a cross-sectional method and analyzes data through Structural Equation Modeling (SEM). The results confirm the majority of the proposed hypotheses, showing strong positive effects on factors like perceived usefulness, usability, resistance, risk perception, compatibility, and digital literacy. Notably, ease of interaction with the system is mainly shaped by user awareness. On the other hand, moderating factors such as communication, satisfaction, and trust have minimal impact and do not support the hypotheses. The results underscore that user perceived value, system simplicity, social influence, and personal attitudes play essential roles in driving technology acceptance. The study recommends that digital payment providers focus on enhancing user perceptions of functional value and intuitive design. Emphasizing clear advantages and fostering a supportive social environment can strengthen user adoption and long-term loyalty in the Indonesian market.
Konsep Mencintai Diri Sendiri dalam Lirik Lagu Maria dan I’m a Bit Madania, Shafira; Luthfiarrahman, Annisa; Latifah, Eva
East Asian Review Vol 3 No 1 (2025): First Half-Year
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ear.14416

Abstract

The concept of self-love is discussed in various Korean media, including K-pop. One K-pop singer who tends to raise awareness about this concept in her songs is Hwasa from the girl group Mamamoo. Hwasa has participated in writing some of her songs that shed light on the concept of self-love, such as “Maria” (2020) and “I’m a Bit” (2021). The goal of this research is to explain the concept of self-love in both songs. This research used the theory of self-love by Henschke & Sedlmeier (2021) to determine the categories of self-love. The method being used is content analysis through qualitative descriptive approach. The research is done by gathering data from the lyrics of both songs and analyzing the elements of self-love shown in it. The result of the research showed the concept of all three categories of self-love in both song lyrics, which include self-contact, self-acceptance, and self-care. Both “Maria” and “I’m a Bit” used wordplays and expressions to deliver the song message implicitly. Despite having the same message, both songs differ in language styles. “Maria” has two different parts which are calming and provocative, meanwhile “I’m a Bit” is more frank, explicit, and playful.
Co-Authors Daniel Tumpal Hamonangan Aruan Fatimazzahroh, Syifa Istirahmah, Nadira Luthfiarrahman, Annisa Madania, Shafira Nining Setyaningsih Novitasari Novitasari Panggabean, Lovelyta Puka, Emanuella Fionna Laurel