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Beby Karina Fawzeea Sembiring

Faculty Of Economics And Business, Universitas Sumatera Utara

Author-ID : 3061565

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Determinants Affecting Consumer Purchase Decisions in The New Normal Era Beby Karina Fawzeea Sembiring; Endang Sulistya Rini; Yeni Absah
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1362

The purpose of this study is to determine the effect of product quality on purchasing decisions in the new normal era, to determine the effect of price on purchasing decisions in the new normal era, to determine the effect of promotion on purchasing decisions in the new normal era, to determine the effect of product quality price and promotion on purchasing decisions in the new normal era. The population in this study were Shopee users in the city of Medan. The data analysis tools used are descriptive statistics and SPSS statistics. The results showed that product quality price and promotion partially had a positive and significant effect on purchasing decisions. Simultaneously it is also known that product quality, price and promotion simultaneously have a positive and significant effect on purchasing decisions.

The Influence of Brand Image, Product Quality and Price on Samsung Smartphone Product Purchase Decisions (Case Study on Employees of PT Angkasa Pura Aviasi Kualanamu International Airport) Akhmad Syarif Sinaga; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 1 : Al Qalam (Januari 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i1.1810

Brand image, product quality and price get a positive impression from the majority of respondents and get a significance value of 0.000, 0.001 and 0.000 respectively. From the brand image variable, it can be seen that the majority of respondents agree that Samsung smartphones have a good reputation and are innovative, thereby increasing employee confidence. The product quality variable states that Samsung smartphones are considered to have good performance and are attractive and in accordance with what is needed by employees. The price variable states that Samsung smartphones have affordable prices and are in accordance with the quality of the products needed by employees. The purpose of this study is to find out and analyze whether brand image, product quality and price have an influence on purchasing decisions for Samsung smartphone products. The respondents used were employees from PT Angkasa Pura Aviasi Kualanamu International Airport. This study uses a quantitative approach and uses multiple linear regression analysis. The total population at PT Angkasa Putra Aviasi Kualanamu International Airport is 544 employees. Where the population in this research are employees at PT Angkasa Pura Aviasi Kualanamu International Airport who have used Samsung smartphones whose number is not identified so that the sample used in this study was 108 employees in the company. The results of this study indicate that brand image, product quality and price have a positive and significant influence on purchasing decisions for Samsung smartphone products.

The Influence of Information Quality, Facilities, and Alumni on the Decision to Choose a WBI Polytechnic Campus Through Brand Image as an Intervening Variable Muhammad Roestian Fahmi Nasution; Sugiharto Pujangkoro; Beby Karina Fawzeea Sembiring
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 1 : Al Qalam (Januari 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i1.1805

Wilmar Bisnis Indonesia Polytechnic (WBI) is an educational institution committed to becoming the best and ideal educational institution for Indonesia's young generation to be ready to compete in the increasingly competitive business world in the industrial era 4.0. One of the factors that can make prospective students decide to choose to study at the WBI Polytechnic includes the Quality of Information, Facilities, Alumni, and Brand Image. This study aims to determine the effect of the quality of information, facilities, and alumni on the decision to choose a WBI Polytechnic Campus through Brand Image as an Intervening Variable. The population in this study were active students in the 2019, 2020 and 2021 batches, totaling 396 students and the sample with the criteria for class 2021 students totaling 123 students. Data collection methods were carried out by means of interviews, questionnaires, and documentation studies. Methods and techniques of analysis of multiple regression using path analysis (path analysis). The results of the research on the direct effect on the first substructure state that simultaneously and partially, Information Quality, Facilities, and Alumni have a positive and significant effect on Brand Image. The results of the research on the direct effect on the second substructure state that simultaneously and partially, Information Quality, Facilities, Alumni, and Brand Image have a positive and significant effect on Voting Decisions. The results of the indirect effect study stated that Information Quality, Facilities, and Alumni had a positive and significant effect on Voting Decisions through Brand Image as an intervening variable.

The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City Indawati Lestari; Isfenti Sadalia; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.729

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.

The Impact Of Percieved Ease of Use, Brand Awareness And Freemium Business Model on Buying Interest of Spotify Users In Medan City Mirza Abdillah Pane; Endang Sulistya Rini; Beby Karina Fawzeea
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

The rapid development of internet technology causing significant impact of innovative disruption in any aspect of life, especially on music industry. Disruptive innovation is a very new innovation made for competing the challengers in the music industry. The people consumption of music has been shifted because of the technology. From CD’s or cassettes into digital album. These digital albums are provided by the music streaming apps. The music streaming apps need to offer the most attractive innovation to attract user’s attention in aim the user’s buying the premium package. Known that the perceived ease of use, brand awareness, and free trial can be useful in attract buying interest of the users. The music streaming apps in this theses is Spotify. The goal of this theses is to analyze the impact of percieved ease of use, brand awareness and freemium business model on buying interest of spotify users in medan city. This theses is a associative causal, quantitative approach. The population of this theses are the users of spotify apps in medan city, and the samples are 100 respondents. The sampling methods is incidental sampling. Data analysis is multiple regression analysis to be analyzed in SPSS. The results is percieved ease of use has positive and significant impact on buying interest, brand awareness has positive and significant impact on buying interest, and freemium business model has positive and significant on buying interest. The percieved ease of use, brand awareness, and freemium business have simultaneously impact on buying interest.

The Effect Of Product Knowledge, Perceived Behavior Control, And Personal Norm On Purchase Intention Of Smes’ Recycled Products In Medan Muhammad Da’i Kuncoro; Beby Karina Fawzeea Sembiring
Entrepreneurship and Small Business Research Vol. 2 No. 1 (2023): Entrepreneurship and Small Business Research (April - July)
Publisher : Publication Division of International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/esber.v2i1.74

This study aims to determine the effect of Product Knowledge, Perceived Behavior Control, and Personal Norm on Purchase Intention of SME’s Recycled Products in Medan. This research is associative research and the type of data used is quantitative data. The population of this study is the unknown number of SME’s Recycled Products in Medan. The sample in this study amounted to 100 respondents with using accidental technique. Data analysis used Multiple Linear Analysis. The results of this study indicate that simultaneously Product Knowledge, Perceived Behavior Control, and Personal Norm significantly influence Customer Satisfaction Purchase Intention of SME’s Recycled Products in Medan. Partially, Product Knowledge, Perceived Behavior Control, and Personal Norm has a positive and significant effect on Purchase Intention of SME’s Recycled Products in Medan.

Determinants of Customer Loyalty at Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City Nikmir Rohmiati; Arlina Nurbaiti Lubis; Beby Karina Fawzeea Sembiring
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1080

This research aims to determine the effect of service quality and customer satisfaction on customer loyalty and also aims to increase customer loyalty. This research used customers of Bank Syariah Indonesia KCP Medan Iskandar Muda 1 in Medan City as respondents in filling out the questionnaire as many as 170 customers. The tests used in this research are data quality tests, classical assumption tests, influence tests and hypothesis tests. From the results of this research, it was found that the influence of service quality on customer loyalty is a significant influence where the significance value is 0.001 < 0.05 and tcount is greater than ttable (3.245 > 1.653), the influence of customer satisfaction on customer loyalty also has a significant influence where the significance value is 0.000 < 0.05 and tcount is greater than the table (3.742 > 1.653) and simultaneously service quality and customer satisfaction have a significant effect on customer loyalty where the significance value is 0.000 < 0.05 and fcount is greater than ftable (23.982 > 3.05). Meanwhile, the R2 value of 22.3% of this research is influenced by service quality and customer satisfaction variables, while the remaining 77.7% is influenced by service quality and customer satisfaction variables. influenced by other variables not examined in this study.

Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion Ayu Nur Utami Siwi Hariyati; Arlina Nurbaity Lubis; Beby Karina Fawzeea
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 1 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i1.115

The fashion industry experiences rapid development in today’s era and intense competition to attract consumer interaction cannot be avoided. High consumer interaction can secure a high interest for a company and high interaction is needed to remain relevant and achieve desired targets. This study aims to determine and analyze the effect of entertainment factors and relatability in fashion brands’ social media marketing content on consumer interaction through personal emotion on Genz and Millennial in Medan. This research is quantitative and associative, with data collected from the documented study and a questionnaire. The population in this study were all online shopping consumers from age 18 to 35 who have one social media account on Facebook/X/Instagram/TikTok and live in Medan. The sampling method used in this study is non-probability convenience sampling, with 180 respondents taken from five areas in Medan. This study used path analysis to analyze the data. The results from this study show that the entertainment factor has a significant effect on personal emotion, both positive and negative, but no significant effect on consumer interaction. However, the entertainment factor indirectly affects consumer interaction through negative personal emotions, not positive ones. Relatability has a significant effect on positive emotion, which also has a direct significant effect on consumer interaction and a significant effect mediated through positive personal emotion, yet relatability does not influence the negative one, directly and indirectly. Personal emotions, both positive and negative, have a significant effect on consumer interaction.

Pengaruh Social Media Marketing, Perceived Quality Dan Online Customer Review Terhadap Minat Beli Parfum Local Brand Hmns Pada Pengguna Instagram Dan Twitter Suci Niswatussolihah; Beby Karina Fawzeea Sembiring; Marhayanie Marhayanie; Setri Hiyanti Siregar
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2596

Perfume is a secondary need that is in great demand and is used by various groups, from children, teenagers, to adults. Indonesia has various local and foreign perfume brands. The large number of perfume brands makes perfume business people use online platforms to sell and market products so that they can be known to many people and sell well in the market. This makes perfume business players compete fiercely to attract customers' buying interest, because customers make blind purchases. This research aims to determine the influence of social media marketing, perceived quality, and online customer reviews on interest in buying local brand HMNS perfume among Instagram and Twitter users. This type of research is associative research and the type of data used is quantitative. The population in this research is HMNS Instagram and Twitter followers. The sample in this study consisted of 100 respondents with the criteria of being at least 15 years old, active social media users who follow HMNS Instagram and Twitter accounts, and have purchased HMNS perfume at least once. The sampling technique is purposive sampling. The analytical method used in this research is multiple linear regression analysis processed with SPSS 26 software. The research results show that social media marketing, perceived quality, and online customer reviews simultaneously have a positive and significant effect on buying interest. Partially, social media marketing, perceived quality, and online customer reviews have a positive and significant effect on purchasing interest. The variable that has the greatest influence on purchasing interest in the local HMNS perfume brand is perceived quality, which has the highest significance value in the partial test.

OMNI-CHANNEL STRATEGY TO INCREASING INTEREST REPURCHASING WITH GROWING FOCUS IN CONSUMER SATISFACTION FOR SOMETHING PRODUCTS: AN EMPIRICAL STUDY AT SUN PLAZA SHOPPING CENTER MEDAN Shabrina Tifani; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring; Paham Ginting; Parapat Gultom
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.286

This research aims to see the influence of omnichannel strategy on repurchase interest through consumer satisfaction with Somethinc products at Sun Plaza Medan. The type of research used is quantitative research. The population in this study were 154 consumers who had purchased Somethingnc products. The sample size was drawn using non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS 3.3 analysis tool. The research results directly show that omnichannel strategy has a positive and significant effect on repurchase interest, omnichannel strategy has a positive and significant effect on consumer satisfaction, customer experience has a positive and significant effect on repurchase interest. Consumer satisfaction has a positive effect on repurchase interest. Then the results of tests carried out indirectly show that tourist satisfaction is not able to mediate the relationship between omnichannel strategy and repurchase interest, but consumer satisfaction is able to mediate the relationship between customer experience and repurchase interest.

Co-Authors Ade saputra Akhmad Syarif Sinaga Akhmad Syarif Sinaga Akmal, Rifqy Ikhsanul Alfifto ANDRIANSYAH Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Hazmi Fairuza Rikha Amri Febry Claudia Nabasa Siahaan Fikri PA, Aida Umi Ginting, Ninda Grea, Eunike Al Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Mamfalutin Marhaini Marhaini, Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Muhammad Teguh Syahvira Nasution Munir, Erman Nafisa, Nida Najmus Tsaqib Natari, Dian Nazaruddin Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar paham ginting Pandia, Komariah Pane, Sri Gustina Parapat Gultom Pasaribu, Wilson Pinem, Micael Andepa Pradifta, Rini Mutia Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Siahaan, Elisabet Silalahi, Amlys Syahputra Simanjuntak, Samuel Morales Pandapotan Siregar , Lamriama Valintina Chrystina Siregar, Endang Satriani Siregar, Putri Khalijah Tricahyanti Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan

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