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All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Kanal : Jurnal Ilmu Komunikasi Briliant: Jurnal Riset dan Konseptual Martabe : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Procedia of Social Sciences and Humanities DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media Journal of Social Comunity Services Journal of Social Science House of Wisdom: Journal on Library and Information Sciences MEKOMDA Proceeding of International Conference on Social Science and Humanity
M. Andi Fikri
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Branding of Kedungudi Sky Park Hill Ecotourism in the TikTok account @pesona_trawas Utomo, Zulkifli Arizalu Satrio; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.641

Abstract

Nature tourism (ecotourism) is a form of exploitation of natural resources that prioritizes the use of nature for human satisfaction. Indonesia has a very large area and has the potential for regional development if managed properly. Ecotourism is an option that can be used to advance the village by involving the full participation of the local community in every stage, from planning to supervision. Social media is any form of media that is present in a network with users who can interact, exchange ideas, and exchange content or what is often referred to as content. Social media can also be described as a guide to exchange quality information in the form of text, images, videos, and audio with users who use social media. The purpose of this study is to understand the role of the social media platform TikTok in increasing the number of visitors in Kedungudi Sky Park Hill. The theory used in this study is marketing communication, which serves as a guide for how the brand process takes place. This study uses a qualitative descriptive method. By taking data sources by purposive sampling using triangulation data collection techniques. The qualitative approach is a data collection method that produces descriptive data in the form of written or spoken words. Data sources were obtained from sources and other documents in the form of images and photos. The findings of this study show that the use of TikTok social media has succeeded in increasing the number of visitors at Kedungudi Sky Park Hill. By using the right visual content, it can attract the attention of the wider community.
Film Dokumenter Wayang Sarip sebagai Arsip Komunikasi Visual dan Ingatan Kolektif Fikri, M. Andi; Susilo, Joko
Mekomda: Media Komunikasi Dakwah Vol 4 No 2 (2025): Volume 4 Number 2 Tahun 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/mekomda.v4i2.2206

Abstract

Di era digital, dokumenter film berperan tidak hanya sebagai representasi realitas, tetapi juga sebagai arsip komunikasi visual yang membentuk memori kolektif masyarakat. Penelitian ini fokus pada film dokumenter Wayang Sarip, yang merekam pertunjukan wayang Jekdong sebagai ekspresi budaya lokal Jawa Timur di luar arus utama tradisi keraton. Tujuan penelitian adalah memahami bagaimana dokumenter ini berfungsi sebagai arsip visual sekaligus media penyiaran nilai budaya dan spiritual dalam perspektif Komunikasi Penyusunan Islam. Metode penelitian menggunakan pendekatan kualitatif dengan analisis semiotika visual dan observasi digital. Adegan kunci, seperti tokoh wayang Sarip, ornamen, tata cahaya, dan iringan gamelan, dianalisis sebagai unit tanda, sementara distribusi film di YouTube ditelaah untuk melihat bagaimana arsip ini diterima publik. Validitas temuan diperkuat melalui triangulasi dengan wawancara pembuat film dan telaah literatur. Hasil penelitian ini menunjukkan bahwa Wayang Sarip berfungsi sebagai arsip hidup yang tidak hanya mendokumentasikan tradisi, tetapi juga membuka ruang edukasi budaya bagi generasi muda. Selain itu, penelitian ini mengusulkan konsep baru, yakni dokumenter sebagai arsip dakwah visual, yaitu praktik komunikasi yang mengintegrasikan pelestarian budaya dengan penyiaran nilai moral dan spiritual dan film dokumenter digital berpotensi menjadi medium strategi untuk melestarikan tradisi, literasi budaya, sekaligus dakwah budaya di era digital. Kata kunci: Film Dokumenter; Wayang Sarip; Komunikasi Visual; Dakwah Budaya; Arsip Digital
Co-Authors Adinda Rachmanillah Ardiansyah, Mohamad Rangga Rizky Hafidz, Akbar Zaelani istiqomah istiqomah Joko Susilo Khair, Raihan Sairzil Khoir, Raihan Syairojil Kukuh Sinduwiatmo Mahendra, Rafly Jibran Muhammad Yani Nilahtul Qudus Sukma Nirwana Nur Maghfira Aesthetika Nurahma, Alifiah Poppy Febriana Poppy Febriana Rahmadhani Fitria, Dhyva Angela Raihana, Yasmin Risvandi, Achmad Rian Sabella, Alief Syahda Setiawan, Muhammad Naufal Aldi Syafiqah, Kholifatus Teaningrum , Ratna Yulis Totok Wahyu Abadi Utomo, Zulkifli Arizalu Satrio Wahyullah, Idam Yuliono, Dharanisya Dzakirah