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All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Kanal : Jurnal Ilmu Komunikasi Briliant: Jurnal Riset dan Konseptual Martabe : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Procedia of Social Sciences and Humanities DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media Journal of Social Comunity Services Journal of Social Science House of Wisdom: Journal on Library and Information Sciences MEKOMDA Proceeding of International Conference on Social Science and Humanity
M. Andi Fikri
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Identifying Gender Bias in the Short Film "Padanan" : Mengidentifikasi Bias Gender dalam Film Pendek “Padanan" Raihana, Yasmin; Fikri, M. Andi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.236

Abstract

General background : Gender bias remains a persistent social issue with widespread, often implicit, manifestations that negatively impact social and professional dynamics. Specific background : The short film "Padanan" was produced to raise awareness about and prevent these subtle gender bias behaviors by portraying them within a narrative context. Knowledge gap : While the film offers a compelling artistic representation, a formal, qualitative analysis to systematically categorize and explain the specific types of bias depicted has been lacking. Aims : This study, therefore, aims to identify, explain, and analyze the various gender bias behaviors portrayed in "Padanan" through a qualitative methodology focused on documentary analysis. Results : The findings reveal five distinct forms of gender bias: marginalization, sexual violence, stereotypes, double burden, and subordination. Novelty : This research provides a unique, theory-supported framework for categorizing implicit gender bias as it is presented in modern media. Implications : The results offer significant insights for raising public awareness and developing targeted interventions to address and prevent these harmful behaviors. Highlights : The short film "Padanan" was created to address and prevent implicit gender bias behaviors. The research identified five types of gender bias: marginalization, sexual violence, stereotypes, double burden, and subordination. The film's production used a qualitative methodology, analyzing the short film "Padanan" to describe social phenomena related to gender. Keywords : Gender Bias, Women Empowerment, Padanan Film, Qualitative, Stereotypes
THE EXOTICISM OF THE FILM MARLINA THE MURDERER IN FOUR ACTS AS AN INTRODUCTION TO SUMBA TOURISM Sabella, Alief Syahda; Fikri, M. Andi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.439

Abstract

Objective: This study aims to examine the role of the film Marlina the Murderer in Four Acts (2017) in promoting Sumba tourism by analyzing how visual elements, dialogue, and cultural representations construct an image of exoticism and authenticity associated with Sumba Island, East Nusa Tenggara. Method: The research employs a qualitative approach using Roland Barthes’ semiotic framework, focusing on three levels of meaning—denotation, connotation, and myth. Data were collected through in-depth scene observation, documentation, and supporting literature on tourism and film studies. Results: The findings reveal that the film highlights distinctive cultural and natural features of Sumba, including Sandalwood horses, the Tanarara savanna hills, the local language, and traditional transportation. These elements not only emphasize cultural identity but also create an imaginative narrative of exoticism that strengthens the destination’s appeal and positions Sumba as a unique cultural tourism site. Novelty: This research contributes to the understanding of film as an indirect yet powerful medium for tourism promotion, offering insights into how cinematic representation can shape destination branding and suggesting a collaborative role for government, tourism stakeholders, and filmmakers in cultural-based tourism development.
REPRESENTATION OF MORAL MESSAGES IN THE FILM HIGH & LOW THE MOVIE 3: FINAL MISSION (ROLAND BARTHES’ SEMIOTIC ANALYSIS) Ardiansyah, Mohamad Rangga Rizky; Fikri, M. Andi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.466

Abstract

Objective: This study aims to analyze how moral messages are represented in the film, focusing on how these meanings are constructed and conveyed through narrative and visual elements. Method: The research was conducted using a qualitative descriptive method by applying Roland Barthes’ semiotic approach, which includes three stages of analysis: denotation, connotation, and myth. Data were collected through observation of significant scenes in the film as well as documentation from various supporting literature. Results: The findings reveal that High & Low The Movie 3: Final Mission represents moral messages through the values of solidarity, courage, and sacrifice demonstrated in the actions of the main characters. The film deconstructs dominant myths related to power, development, and individual heroism, while constructing a new narrative about the collective strength of society in resisting injustice. Novelty: The urgency of this study lies in the lack of research employing Roland Barthes’ semiotics to analyze moral messages in High & Low The Movie 3: Final Mission. The conclusion of this study affirms that films can serve as an effective medium in delivering moral values and shaping social awareness. Future research is recommended to explore the representation of moral messages in other film genres or in digital-based visual media.
Strategi Pemasaran Film Lokal Sidoarjo: Model Pemasaran Dan Distribusi Film Lokal Fikri, M. Andi; Istiqomah, Istiqomah; Susilo, Joko
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 3 (2025): Volume 10 Nomor 3, Agustus 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i3.2025

Abstract

This study explores the marketing communication and distribution strategies of local films in Sidoarjo through a case study approach involving three active community-based film groups. The objective is to identify the distribution channels utilized, assess the effectiveness of promotional strategies employed, and evaluate the potential for community driven local films to develop independently and sustainably. The research applies a qualitative descriptive method, utilizing observation, in-depth interviews, and document analysis of the film communities’ activities. Findings indicate the use of five primary distribution channels: local film screenings, film festivals, roadshows, alternative screenings, social media, and digital platforms such as Digital TV. Among these, film festivals and alternative screenings emerged as the most dominant strategies due to their wider audience reach and their ability to foster public appreciation of local cinema. Furthermore, elements of the marketing mix such as ticket pricing, digital promotional strategies, visual design, and audience segmentation play a crucial role in strengthening the market positioning of these films. This research demonstrates that community-based local films in Sidoarjo possess the potential to grow independently and sustainably through alternative distribution and digital-based marketing efforts.
USE OF CANNABIS FOR MEDICINE (JHON FISKE SEMIOTIC ANALYSIS) Fikri, M. Andi
Journal of Social Science Vol. 1 No. 1 (2024): Journal of Social Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijss.v1i1.8

Abstract

Film is an integral part of mass communication, and in its purpose film itself as a message in conveying and offering more than just sound and meaningful images. Recently, the phenomenon of legalizing marijuana has often been discussed and constructed through the media. One of them is the documentary "Musa" by Alexander Sinaga on the YouTube channel LGN_ID TV. The aim of this research is to find out what the struggle of mothers in the use of marijuana for health means. This research uses John Fiske's semiotic analysis and qualitative methodology in a critical perspective. Based on reality patterns with codes of appearance, costume, expression, body movement, and language to the objectives of the research through the pattern of reality. The results of this study show the facts of the three mothers' struggle in the attempt to use marijuana for treatment in the documentary "Musa".
The Use Of Nusantara Character Design In Kaela Kovalskia's Youtube Account Setiawan, Muhammad Naufal Aldi; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.603

Abstract

This research aims to examine the use of Nusantara skin character design in YouTube content, particularly on the Kaela Kovalskia account, by utilizing Roland Barthes' theory. Through a qualitative approach and data collection methods, this research utilizes content analysis, with primary data collected through documentation and secondary data gathered through literature review. The research results indicate that this study focuses on visual markers such as rattan bracelets from Papua, red fire opal stone pendants, a mix of lasem batik and sekar jati fabrics, traditional Dayak woven cloth, as well as the hammer accessories worn by the character Kaela Kovalskia. This research found that the use of those markers not only has aesthetic value but also refers to Barthes' concepts of denotation and connotation. The use of visual markers such as rattan bracelets from Papua, red fire opal stone pendants, batik fabric mixed with lasem and sekar jati, traditional Dayak woven cloth, and hammer accessories on the character Kaela Kovalskia reflects the amalgamation of rich Nusantara cultural symbols. This not only creates a strong image but also communicates a distinctive cultural identity with the aim of enhancing a sense of patriotism among the younger generation through new media such as YouTube
Representation of Feminism in Bene Gesserit Members in Dune Film : Part Two (Semiotic Analysis of John Fiske) Risvandi, Achmad Rian; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.619

Abstract

Film is one form of mass communication media in the form of moving images that always influences and shapes society through the messages behind it. The messages and values contained in films not only provide entertainment but also education, giving people an understanding of the storyline, meaning, and messages within. One such film is Dune: Part Two, the third fictional adaptation of the novel by Frank Herbert (1965), which tells the story of human life in the future. In this film, female characters are depicted as active subjects of the narrative, conveying messages of feminism. The topic of feminism attracts the attention of researchers as it strives for justice and liberation from the oppression of women. The purpose of this research is to understand the semiotic code meaning regarding the representation of feminism in Dune: Part Two. To achieve the research objectives, the researcher employs a qualitative approach using John Fiske's semiotic analysis, based on three categories of feminism: reality, representation, and ideology. The results of the study show feminist values in the reality category through codes of appearance, makeup, costumes, speech, body movements, and expressions. In the representation category, feminist values are shown through camera codes, characters, and conflicts. Meanwhile, in the ideology category, feminist values are represented through specific dialogues and attitudes that reflect feminist behavior.
Utilizing Instagram as Social Media Marketing on the @bssexhaustofficial Account Hafidz, Akbar Zaelani; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.622

Abstract

Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and communication between companies and their consumers is Instagram. Through this research, the researcher aims to examine how Instagram is utilized as social media marketing on the account @bssexhaustofficial. This study aims to understand the application of the AISAS theory (Attention, Interest, Search, Action, and Share) in leveraging Instagram as social media marketing on the account @bssexhaustofficial. The method used in this research is qualitative descriptive research. The results of the research above indicate that the BSS Exhaust Official store utilizes various Instagram features to market its products through a soft selling concept, enhancing audience understanding of the products and building interaction with the audience.
Representation of Racism in the Film “Good Hair: Perceptions of Racism” Syafiqah, Kholifatus; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.632

Abstract

Racism is differentiated by the majority in the treatment of minorities on purpose based on inequality in skin color, race, race, even physical origin, and appearance that is thought to restrict and prohibit the rights and freedoms of a person. The research aims to describe the application of John Fiske's theory to analyze the forms of racial discrimination in this short film by approach to reality, representation, and ideology. Qualitative study methods of descriptive media text analysis examine three approaches to John Fiske's semiotics analysis. The results of this study suggest that the application of John Fiske's theory of discussing racism's representation in this short film lies in the visible levels of reality based on the codes of appearance, expression, and gestures. The representational level is indicated on the camera code. In contrast, ideology levels are indicated by the results of a level of reality and representation of the attitudes and dialogues of certain characters that reflect the behavior of racism. The racism reflected in this short film is a restriction on black people's rights and freedom to express themselves through their hairstyle. And the white people feel so superior, and all the standards and policies that exist should conform to their culture.
Branding of Osing Traditional School in Banyuwangi through the Instagram account @pesinauan.osing Khoir, Raihan Syairojil; Fikri, M. Andi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.640

Abstract

This research aims to preserve the culture in Osing traditional schools through the @pesinauan.osing Instagram account so that the community can know and preserve the tradition of local cultural wisdom. The presence of Instagram has a considerable influence as a medium for disseminating information that is not yet known to the audience. In this study, the indicator of the strength of brand association is strong with Osing traditional schools through typical images of Osing, stories about the daily life of the Osing traditional school community. In addition, this account also succeeded in creating a favorability of brand association which is proven by inspiring narratives and the use of attractive visuals. The uniqueness of this account lies in the collaboration between Osing traditional schools and local artists. All of this is in line with Keller's branding image theory, which emphasizes the importance of building strong, positive, and unique brand associations This research uses the basis of qualitative research methods based on the objects of study related to osing traditional schools. Researchers collect data and information by observing documents, observing behavior, and interviewing several informants. The results of this research can provide information to the audience through Instagram media and can increase the number of viewers on the @pesinauan.osing Instagram account through videos or photos that present the form of content selling ideas that carry the concept of preserving the tradition of local cultural wisdom of Osing Banyuwangi. Great benefits are brought up through Instagram media which can be evidenced by the increase in the number of viewers. The use of brand image that has been implemented can build a positive image in osing traditional schools starting from the use of logos, designs and colors. With this research, Instagram @pesinauan.osing can popularize and develop traditions that have been born since ancient times.
Co-Authors Adinda Rachmanillah Ardiansyah, Mohamad Rangga Rizky Hafidz, Akbar Zaelani istiqomah istiqomah Joko Susilo Khair, Raihan Sairzil Khoir, Raihan Syairojil Kukuh Sinduwiatmo Mahendra, Rafly Jibran Muhammad Yani Nilahtul Qudus Sukma Nirwana Nur Maghfira Aesthetika Nurahma, Alifiah Poppy Febriana Poppy Febriana Rahmadhani Fitria, Dhyva Angela Raihana, Yasmin Risvandi, Achmad Rian Sabella, Alief Syahda Setiawan, Muhammad Naufal Aldi Syafiqah, Kholifatus Teaningrum , Ratna Yulis Totok Wahyu Abadi Utomo, Zulkifli Arizalu Satrio Wahyullah, Idam Yuliono, Dharanisya Dzakirah