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Persepsi Member AsGym Fitness Center Terhadap Strategi Komunikasi Pemasaran Puput Sekar Sari; Maliah Maliah
Jurnal Media Wahana Ekonomika Vol 18, No 4 (2022): Jurnal Media Wahana Ekonomika, Januari 2022
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v18i4.7447

Abstract

ABSTRAK Tujuan dalam penelitian ini adalah UntukmengetahuiPersepsi Member AS Gym Fitness Center Terhadap Strategi KomunikasiPemasaran yang terdiridarifaktor advertising, personal selling dan sales promotion. Metode penelitian ini adalah penelitian deskriptif dengan menggunakan metode survei berupa angket. Populasi dalam penelitian adalah seluruh member AS Gym fitness Center berjumlah 76 member. Dalam penelitian ini sampel yang diambil menggunakanteknik Accidental sampling dengan jumlah 37 responden. Uji validitas instrumen menggunakan korelasi product moment dengan hasil dari 20 butir soal dinyatakan valid dengan nilai korelasi sebagai berikut pengujian validitas didasarkan pada jika rhitung> rtabel. Penentuan rtabel didapat dari taraf signifikasi 0,05% dengan DF = N-1 (20-1) yaitu 19. Maka rtabel diperoleh 0,433.Uji Reliabilitas Instrumen menggunakan rumus Alpha Cronbach dengan nilai interprestasi koefisien reliabilitas tinggi yaitu antara 0.60 - 0.799. Pengumpulan data menggunakan observasi, dokumentasi dan kuisioner. Analisis data menggunakan deskripsi persentase. Teknik analisis data menggunakan analisis deskriptif yang dituangkandalam bentuk persentase.Berdasarkan analisis data dan temuan hasil penelitian, makadapat disimpulkan bahwa strategi komunikasi pemasaran yang dilakukan oleh pengusaha AS Gym Fitness Center Palembang ditinjau dari faktoradvertising adalah 30% disukai member, dari faktor personal selling adalah 36% disukai member dan dari faktor sales promotion sebesar 34% disukai member. Kata Kunci: Persepsi, KomunikasiPemasaran, Fitness Center  ABSTRACT The purpose of this study was to determine the perceptions of AS Gym Fitness Center members on marketing communication strategies consisting of advertising, personal selling and sales promotion factors. This research method is descriptive research using a survey method in the form of a questionnaire. The population in the study were all members of the AS Gym fitness Center totaling 76 members. In this study, samples were taken using accidental sampling technique with a total of 37 respondents. Test the validity of the instrument using the product moment correlation with the results of 20 items being declared valid with the following correlation value. The validity test is based on if rcount>rtable. The determination of the rtable was obtained from a significance level of 0.05% with DF = N-1 (20-1) which is 19. Then the rtable was obtained 0.433. The instrument reliability test uses the Cronbach Alpha formula with a high reliability coefficient interpretation value, which is between 0.60 - 0.799. Collecting data using observation, documentation and questionnaires. Data analysis used percentage description. The data analysis technique used descriptive analysis as outlined in the form of a percentage. Based on data analysis and research findings, it can be concluded that the marketing communication strategy carried out by US Gym Fitness Center Palembang entrepreneurs in terms of advertising factors is 30% preferred by members, from personal selling factors is 36% preferred by members and from sales promotion factors is 34 % liked by members. Keywords: Perception, Marketing Communication, Fitness Center
Pengaruh Komunikasi dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Perdagangan Provinsi Sumatera Selatan Donny Dominggo Saragi; Suhada Suhada; Puput Sekar Sari
Jurnal Media Wahana Ekonomika Vol 18, No 1 (2021): Jurnal Media Wahana Ekonomika, April 2021
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v18i1.5582

Abstract

ABSTRAK Metode penelitian yang digunakan adalah metode penelitian kuantitatif, dengan populasi seluruh pegawai Kantor Dinas Perdagangan Provinsi Sumatera Selatan berjumlah 69 orang pegawai. Sampel yang digunakan dalam penelitian ini menggunakan teknik sampling jenuh sehingga diperoleh sampel sebanyak 69 pegawai. Teknik pengumpulan data dilakukan dengan observasi dan kuesioner. Teknik analisis data menggunakan analisis regresi linear berganda, koefisien determinasi, pengujian hipotesis uji t dan uji F. Hasil penelitian ini dapat diketahui bahwa nilai persamaan regresi linear berganda Y=16,497+0,443X1+0,583X2+e. Hasil koefisien determinasi menunjukan nilai R Square sebesar 0,508 atau 50,8% artinya kontribusi sumbangan pengaruh Komunikasi (X1) dan Lingkungan Kerja (X2) terhadap Kinerja Pegawai (Y) sebesar 50,8%. Hasil pengujian hipotesis uji t Komunikasi (X1) terhadap Kinerja Pegawai (Y) diperoleh nilai signifikan 0,014 <α signifikan 0,05 maka dapat disimpulkan secara parsial ada pengaruh yang signifikan antara Komunikasi terhadap Kinerja Pegawai pada Dinas Perdagangan Provinsi Sumatera Selatan. Hasil Pengujian hipotesis uji t Lingkungan Kerja (X2) terhadap Kinerja Pegawai (Y) diperoleh nilai signifikan 0,006 <α signifikan 0,05 maka dapat disimpulkan secara parsial ada pengaruh yang signifikan antara Lingkungan Kerja terhadap Kinerja Pegawai pada Dinas Perdagangan Provinsi Sumatera Selatan. Hasil pengujian hipotesis uji F diperoleh nilai signifikan 0,000 <α 0,05 maka hipotesis Ha (Hipotesis alternatif) diterima dan Ho (Hipotesis nol) ditolak, maka dapat disimpulkan bahwa secara bersama-sama ada pengaruh yang signifikan antara Komunikasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Dinas  Perdagangan Provinsi Sumatera Selatan. Kata Kunci: Komunikasi , Lingkungan Kerja, Kinerja Pegawai ABSTRACT The research method used is quantitative research methods, with a population of all 69 employees of the Office of Trade in the Province of South Sumatra. The sample used in this study used a saturated sampling technique in order to obtain a sample of 69 employees. The data collection technique was carried out by observation and questionnaires. The data analysis technique used multiple linear regression analysis, coefficient of determination, hypothesis testing t test and F test. The results of this study can be seen that the value of the multiple linear regression equation Y = 16.497 + 0.443X1 + 0.583X2 + e. The coefficient of determination shows that the value of R Square is 0.508 or 50.8%, which means that the contribution of the influence of Communication (X1) and the Work Environment (X2) on Employee Performance (Y) is 50.8%. The results of testing the t test hypothesis Communication (X1) on Employee Performance (Y) obtained a significant value of 0.014 <α significant 0.05, it can be concluded that partially there is a significant influence between Communication on Employee Performance at the South Sumatra Province Trade Office. The results of the t-test hypothesis testing for the Work Environment (X2) on Employee Performance (Y) obtained a significant value of 0.006 <α significant 0.05, it can be concluded that partially there is a significant influence between the Work Environment on Employee Performance at the South Sumatra Province Trade Office. The results of testing the F test hypothesis obtained a significant value of 0.000 <α 0.05, then the hypothesis Ha (alternative hypothesis) is accepted and Ho (null hypothesis) is rejected, it can be concluded that together there is a significant influence between Communication and Work Environment on Employee Performance. at the Trade Office of South Sumatra Province. Keywords: Communication, Work Environment, Employee Performance
Penataran Pelatih Wasit/Juri Wushu Tingkat Daerah Provinsi Sumatera Selatan Muhsana El Cintami Lanos; Siti Ayu Risma Putri; Oktariyana Oktariyana; Hikmah Lestari; Mutiara Fajar; Puput Sekar Sari; Agung Mahendra
Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Vol. 5 No. 2 (2022): Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/dedikasi.v5i2.9655

Abstract

Pelatihan ini bertujuan untuk memberikan pengetahuan tentang program latihan, penerapan wasit terhadap olahraga wushu dan tingkat kemampuan olahraga wushu. Metode pelaksanaan kegiatan dalam bentuk pelatihan, workshop, pendampingan, praktikum dan evaluasi serta Metode pelaksanaan kegiatan dalam bentuk pelatihan, workshop, pendampingan, praktikum dan evaluasi serta follow up. Sedangkan kegiatannya dilaksanakan di Jalan Ponorogo, Sumatera Selatan.  Sasaran pelatihan ini adalah para pelatih, wasit dalam cabang olahraga wushu. Hasil yang didapat pelatih, dan wasit bisa menyusun Program latihan yang baik untuk diaplikasikan kepada atlet dan menjadikan wasit yang professional dengan menerapkan peraturan yang berlaku.                                
Survei Kondisi Fisik Atlit Futsal SMBR FC (Semen Baturaja Futsal Club) Masagus Amarthyo Tanzilalaziiz; Endi Riyoko; Puput Sekar Sari
Harmoni Pendidikan : Jurnal Ilmu Pendidikan Vol. 1 No. 3 (2024): Agustus: Harmoni Pendidikan : Jurnal Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/hardik.v1i3.439

Abstract

This study aims to determine the Physical Condition of SMBR FC (Semen Baturaja Futsal Club) Futsal Athletes. The sample in this study were SMBR FC (Semen Baturaja Futsal Club) futsal athletes totaling 10 people. This type of research is quantitative descriptive research, the instrument used consists of balke test, vertical jump test, sprint test, and shuttle run test. Based on data processing carried out with a statistical system, athletes who get the perfect category are 3 people with a percentage (30%), a very good category is 2 people with a percentage (20%), a good category is 4 people with a percentage (40%), a sufficient category is 1 person with a percentage (10%), while the category is lacking none with a percentage (0%). Thus, the physical condition of SMBR FC (Semen Baturaja Futsal Club) futsal athletes can be categorized as good.
Pengaruh Latihan Kekuatan Otot Lengan Terhadap Kemampuan Servis Bawah Pada Siswa Ekstrakurikuler Bola Voli Smp Negeri 4 Muara Enim Attiyya Ghina Widia; Bambang Hermansah; Puput Sekar Sari
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa Vol. 3 No. 3 (2024): Agustus : Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/insdun.v3i3.2260

Abstract

The problem in this research is whether there is an effect of arm muscle strength training on the lower serve ability of volleyball extracurricular students at SMP Negeri 4 Muara Enim. This study aims to determine the effect of arm muscle strength training on lower serve ability in volleyball extracurricular students at SMP Negeri 4 Muara Enim. This type of research is experimental research, using a one group pretest-posttest design method. The population in this study were extracurricular volleyball students at SMP Negeri 4 Muara Enim, totaling 45 people with 25 boys and 20 girls. Meanwhile, the sample in this study were all male students who took part in extracurricular activities in class VII, class VIII and class IX with a total of 25 students. The sampling technique in this research uses a purposive sample technique. The data collection technique uses the lower serve test method in volleyball. The data analysis technique uses the t test formula. Based on the results of research conducted on volleyball extracurricular students at SMP Negeri 4 Muara Enim, the average pretest result was 12.46 and the average posttest was 19.9. This shows that bicep curl training can improve the ability to serve under the ball game. volleyball among volleyball extracurricular students at SMP Negeri 4 Muara Enim. Because there was an increase after being given treatment compared to before being given treatment. In hypothesis testing, the value obtained was tcount > ttable or 31.93 > 1.71 so that it could be concluded that there was an influence of arm muscle strength training on the lower serve ability of volleyball extracurricular students at SMP Negeri 4 Muara Enim.  
Pengaruh Latihan Jump to Box terhadap Kemampuan Lay Up Shoot Siswa Ekstrakurikuler Basket SMK Negeri 2 Palembang Bagus Setiawan; Hengki Kumbara; Puput Sekar Sari
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 2 No. 1 (2025): Januari : Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i1.424

Abstract

This research aims to determine the effect of jump to box training on the lay up shoot ability of basketball extracurricular students at SMK NEGERI 2 Palembang. This research uses an experimental method. This research is a quantitative research that uses the "One Group Pretest - Posttest Design" research design method. The sample used is 20 male students. There is one assessment in this research, namely the lay up shoot ability of extracurricular students. basketball. The analysis technique uses the "t-test" method. After carrying out the exercises and carrying out the Posttest, there was an increase in the average of 38.5 from the previous Pretest only getting an average of 27.3, as well as the hypothesis results for the lay up shoot ability of extracurricular basketball students. shows that the calculated t value is greater than the t table, namely 27.5 > 1.73, so Ha is accepted and Ho is rejected, this shows that the jump to box training method has an influence on the results of the lay up shoot ability of basketball extracurricular students at SMK NEGERI 2 Palembang.
Pengaruh Latihan Resistance Band terhadap Kecepatan Tendangan Sabit pada Atlet Pencak Silat PSHT Kecamatan Betung Tri Rahmat Rezeki; Mutiara Fajar; Puput Sekar Sari
Journal of Creative Student Research Vol. 3 No. 1 (2025): Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v3i1.4677

Abstract

Through field observations, it was found that the students' ability to perform crescent kicks had not shown good speed, to obtain the ability to kick with speed, resistance band training was given. The purpose of this study was to determine the effect of resistance band training on the ability to kick crescents in pencak silat athletes at the PSHT school in Betung District. This research method is an experimental method with a one group pretest-posttest research design. The population of PSHT athletes was 16 people with the use of samples taken from the total population. Data collection used a crescent kick ability test on petching for 10 seconds. Data analysis used paired sample t-test analysis via SPSS. Based on the information from the results of data analysis through hypothesis testing, the study concluded that there was an effect of resistance band training on the results of crescent kicks in pencak silat athletes at PSHT in Betung District