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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Journal of Indonesian Management Prosiding Konferensi Nasional PKM-CSR Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Cakrawala Ilmiah JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Prosiding Seminar Nasional Unimus
Muhamad Galy Njoman Ari Pribowo
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Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Jurnal Entrepreneur dan Manajemen Sains

 1 
PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Wisata Kampoeng Durian Bengkulu Tengah) Sisi Sumatri; Muhamad Galy Njoman Ari Pribowo
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5560

Abstract

This study aims to determine the effect of digital marketing and service quality on the decision to visit Kampoeng Durian Bengkulu Tengah tourism, either partially or simultaneously. The sample in this study was 170 respondents, the data collection method used was Accidental Sampling. Data collection techniques with observation and questionnaires, data analysis techniques with multiple linear regression.The tcount value for the Digital Marketing variable for the Digital Marketing variable is 4.869 and a sig value of 0.000 <0.050, which means that there is a positive influence between Digital Marketing and the Decision to Visit Kampoeng Durian Bengkulu Tengah Tourism. The tcount value for the Service Quality variable is 7.164 and the sig value is 0.000 <0.050, which means that there is a positive influence between Service Quality on the Decision to Visit Kampoeng Durian Bengkulu Tengah Tourism. Based on the results of calculations using SPSS, to test the coefficients as a whole, the F test is used using a significant level of 0.05 to obtain a Fsig of 0.000 while the calculated F value is 68.820, so it can be interpreted that Fsig < α (0.000 < 0.050) this shows that Ho rejected and Ha accepted thus overall the influence variables namely Digital Marketing and Service Quality have a significant and positive influence on the Decision to Visit Kampoeng Durian Bengkulu Tengah Tourism. Keywords: Digital Marketing, Service Quality and Purchasing Decisions
PENGARUH PROMOSI, CITRA MERK DAN PELAYANAN TERHADAP MINAT BELI KONSUMEN DI AMELIA BAKERY KOTA BENGKULU Sulistia, Nia; Pribowo, Muhammad Galy Njoman Ari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6481

Abstract

This research aims to determine the influence of promotion, brand image and service on consumer buying interest at Amelia Bakery, Bengkulu City, partially and simultaneously. There are several independent variables (X) that will be discussed in this research, including Promotion, Brand Image, and service with the dependent variable (Y) namely Consumer Purchase Interest. The population in this research is all consumers of Amelia Bakery, Bengkulu City. This research used an incidental sampling technique with a total of 90 respondents. The data analysis techniques used are multiple linear regression, coefficient of determination, and hypothesis testing. The data that has been processed is analyzed using the SPSS 25 formula. Based on the research results, there is an influence of promotion (X1) on buying interest (Y) of Amelia Bakery Bengkulu with a sig value of 0.004 < 0.05 and tcount> ttable (4.185>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X1 influences buying interest (Y). There is an influence of brand image (X2) on buying interest (Y) of Amelia Bakery Bengkulu with a sig value of 0.005 < 0.05 and tcount> ttable (5.786>0.135), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 influences buying interest (Y). There is an influence of promotion (X3) on buying interest (Y) of Amelia Bakery Bengkulu with a sig value of 0.000<0.05 and tcount>ttable (3.701>0.135), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X3 influences buying interest (Y). So it is found that promotion, brand image and service together influence purchasing interest with a Fcount value of 9.867 > Ftable 2.65, so it can be concluded that together the independent variables influence the dependent variable. Keywords: Promotion, Brand Image, Service, and Purchase Interest
Co-Authors Ande Putra, Gery Antonius Antonius Arini, Eti Atika Tri Milinia Deni Septadinata Diyas Widiyarti Ekowati, Sri Fahmi Ridho Ansori Herfianti, Meiffa Heri Sunaryanto Nengsih, Mimi Kurnia Sisi Sumatri Sulistia, Nia Sunaryanto, Heri Widiyarti, Diyas