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All Journal Neo Journal of economy and social humanities Lead Journal of Economy and Administration Jurnal Masyarakat Madani Indonesia Journal of Economics, Assets, and Evaluation Journal of Environmental Economics and Sustainability Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Nora Listiana
Program Studi Ilmu Keperawatan Fakultas Ilmu Kesehatan Universitas Muhammadiyah Bengkulu
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences

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Digital Transformation: A Strategic Imperative for Modern Enterprises Musahid, Fayza Namira; Fawzi, Fiddini Sharika; Maghfuriyah, Alfi; Hertin, Revita Desi; Wijaya, Hadi; Anjara, Febria; Nugroho, Feri; Listiana, Nora; Istiqomah, Nurul Aslamiah
Journal of Economics, Assets, and Evaluation Vol. 2 No. 1 (2024): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i1.456

Abstract

Digital transformation has become essential for businesses across various sectors, significantly impacting customer relationships, internal processes, and value creation. This paper reviews the critical insights and frameworks related to digital transformation, focusing on strategic alignment, digital maturity, and implementation challenges. It synthesizes findings from recent studies to offer a comprehensive understanding of the process and its implications. Key literature highlights the necessity of a clear, well-defined strategy that integrates digital initiatives with broader business objectives. The study employs a systematic literature review method, collecting data from scientific articles, industry reports, and conference proceedings. It analyzes this data through thematic and comparative approaches to develop a structured roadmap for digital transformation. The findings emphasize the importance of assessing digital maturity, addressing resistance to change, and ensuring interoperability between new and existing systems. Challenges such as organizational resistance and lack of strategic direction are discussed, along with recommendations for a phased implementation approach. Additional insights into the unique challenges faced by SMEs, advocating for tailored digital strategies. The paper concludes that successful digital transformation requires a holistic approach that encompasses strategy, technology, and organizational culture. Future research should focus on providing detailed guidelines for SMEs and exploring the long-term effects of digital transformation on organizational culture and employee engagement.
Green Technology Innovation and Its Impact on Financial Performance with the Moderation of Green Image and Green Subsidies in SMEs in Depok City Maghfuriyah, Alfi; Hertin, Revita Desi; Wijaya, Hadi; Anjara, Febria; Nugroho, Feri; Listiana, Nora; Istiqomah, Nurul Aslamiah
Journal of Environmental Economics and Sustainability Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v1i4.449

Abstract

This study aims to explore the impact of green technology innovation on the financial performance of SMEs in Depok City, Indonesia. With a focus on green process and product innovations, the research also examines the moderating effects of green image and green subsidies. The study employs Structural Equation Modeling (SEM) to analyze data collected from 387 SMEs, offering insights into the complex relationships between these variables. The results reveal that green process innovation significantly influences green product innovation, which in turn, positively impacts financial performance. The mediating role of green product innovation underscores the importance of integrating process and product innovations for financial success. Additionally, the study finds that a strong green image enhances the positive relationship between green product innovation and financial performance, highlighting the importance of environmental branding. However, contrary to expectations, green subsidies do not significantly moderate the relationship between green product innovation and financial performance.
Integration of C2C E-Commerce Media in MSMEs to Support the UMKM Go Digital 2030 Program Listiana, Nora
Lead Journal of Economy and Administration Vol 2 No 4 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i4.185

Abstract

The growth of the MSME sector in Indonesia has faced various challenges, especially during the COVID-19 pandemic. A survey of 250 MSMEs revealed that 67% experienced a decrease in revenue. One of the primary issues currently confronting MSMEs is marketing. Poor marketing infrastructure has led to a low level of market orientation among these businesses. As a result, it is crucial for MSMEs to strengthen their competitiveness in an increasingly open and competitive market environment. This study explores the integration of Consumer-to-Consumer (C2C) e-commerce platforms in Micro, Small, and Medium Enterprises (MSMEs) in Depok City, Indonesia, in the context of the UMKM Go Digital 2030 Program. Through a descriptive survey research design using quantitative methods, the study identifies how digital infrastructure and platform usability influence MSME performance. Data from 105 MSMEs were collected using structured questionnaires and analyzed using SPSS. The findings highlight the benefits and challenges of digital integration, offering recommendations to strengthen MSME participation in the digital economy.
Perbandingan Zat Besi dengan dan Tanpa Vitamin C terhadap Kadar Hemoglobin Wanita Usia Subur Utama, Tuti Anggriani; Listiana, Nora; Susanti, Desi
Kesmas Vol. 7, No. 8
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Anemia pada wanita pekerja masih merupakan masalah kesehatan yang dapat menurunkan produktivitas kerja. Penelitian ini bertujuan untuk membandingkan zat besi dengan dan tanpa vitamin C terhadap kadar hemoglobin. Jenis penelitian yang digunakan yaitu Quasy Experimental dengan Pre Test and Post Test Control Group Design. Populasi penelitian berjumlah 600 orang dan sampel berjumlah 60 orang. Teknik pengambilan sampel random sampling. Pengumpulan data dilakukan dengan cara pengamatan, wawancara, pemeriksaan hemoglobin, dan data sekunder. Pada kelompok perlakuan diberi tablet zat besi dan Vitamin C, pada kelompok kontrol hanya diberi tablet zat besi. Intervensi yang dilakukan adalah pemberian tablet zat besi dengan dan tanpa vitamin C, satu kapsul perminggu. Nilai rata-rata kadar hemoglobin pada kelompok kontrol pada sebelum intervensi yaitu 9,15 gram/dL dan setelah intervensi meningkat menjadi 10,19 gram/dL. Pada kelompok perlakuan rata-rata kadar hemoglobin sebelum intervensi sebesar 9,5 gram/dL dan meningkat menjadi 11,44 gram/dL sesudah inter- vensi. Hasil uji T berpasangan menunjukkan perbedaan yang signifikan pada nilai mean kadar hemoglobin pada kelompok kontrol dan perlakuan (nilai p = 0,000). Penelitian ini diharapkan dapat digunakan sebagai salah satu masukan perencanaan dan evaluasi program gizi yang dapat dilakukan dalam rangka meningkatkan pola hidup sehat wanita pekerja di PT Sarana Mandiri Mukti Kepahiang. Anemia in women workers, remains a health problem that can reduce work productivity. The study aimed to compare iron with and without vitamin C to hemoglobin levels. Quasy experimental research was conducted with pre test and post test control group design. Study population were of 600 people and 60 people as sample with random sampling technique. Data was collected through observations, interviews, examination of hemoglobin and secondary data. In the treatment group were given iron and plus Vitamin C, in the control group were given only iron. Intervention is the provision of iron with and without vitamin C, one capsule a week. Mean of hemoglobin level in control group before intervention was 9.15 gram/dL increased to 10.19 gram/dL in after intervention. Treatment group also show increasing hemoglobin level mean before and after intervention from 9.5 gram/dL to 11.44 gram/dL. Paired T test revealed significant differences between control and treatment group (p value = 0.000). It is hoped this research can be used as one input and evaluation of nutrition programs planning to do in order to improve healthy lifestyles of women workers at PT Sarana Mandiri Mukti Kapahiang.
The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java) Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Hertin, Revita Desi; Istiqomah, Nurul Aslamiah; Maghfuriyah, Alfi; Anjara, Febria
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.203

Abstract

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.
Entrepreneurship Dan Social Media Promotion Dalam Transformasi Digital 4.0 Di SMK Bina Rahayu Hertin, Revita Desi; Wijaya, Hadi; Maghfuriyah, Alfi; Anjara, Febria; Listiana, Nora; Nugroho, Feri; Istiqomah, Nurul Aslamiah
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/cj4ypm14

Abstract

Kemampuan berwirausaha dan pemasaran dengan media sosial sangat penting bagi generasi muda untuk berkembang di tempat kerja dan menjalankan bisnis dalam ekonomi digital yang berkembang saat ini. Sebagai sekolah yang menekankan pengembangan keterampilan praktis, Sekolah Menengah Kejuruan (SMK) Bina Rahayu memahami pentingnya membekali siswa dengan kemampuan yang diperlukan untuk menghadapi tantangan dunia kontemporer. Salah satu program yang dikembangkan sekolah yakni kewirausahaan. Tujuan dari program kewirausahaan di SMK Bina Rahayu adalah untuk memberikan siswa pemahaman menyeluruh tentang dasar-dasar kewirausahaan, termasuk cara mengembangkan konsep perusahaan, merumuskan rencana tindakan dan menjalankan perusahaan serta memberikan pelatihan mengenai cara promosi di sosial media. Pelatihan ini dilakukan dalam 2 fase yaitu pemberian materi langsung dan pelatihan pembuatan dan penggunaan sosial media untuk menunjang kegiatan pemasaran usaha. Kegiatan ini berlangsung dengan sukses dan mendapatkan timbal balik yang baik dari siswa maupun guru. Pelatihan ini diharakan menjadi awal untuk kegiatan lebih dalam mengenai pemahaman penggunaan social media dalam program kewirausahaan terutama di kalangan siswa
Pemberdayaan Pengusaha Lokal Melalui Transformasi Digital Marketing Untuk UMKM di Kelurahan Tirta Jaya, Kota Depok Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Desi Hertin, Revita; Aslamiah Istiqomah, Nurul; Maghfuriyah, Alfi; Anjara, Febria
Jurnal Masyarakat Madani Indonesia Vol. 3 No. 3 (2024): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/11439989

Abstract

UMKM di Kelurahan Tirta Jaya, Kota Depok, menghadapi tantangan besar dalam memanfaatkan teknologi digital untuk pemasaran, terutama karena keterbatasan pengetahuan dan keterampilan. Untuk mengatasi masalah ini, pelatihan digital marketing diadakan di Laboratorium Komputer dan Lecture Theater Universitas Global Jakarta (JGU), bekerja sama dengan Kelurahan Tirta Jaya. Kegiatan ini bertujuan untuk meningkatkan kapasitas pengetahuan dan keterampilan digital bagi 40 UMKM yang terdiri dari UMKM bertumbuh dan tahap awal. Metode pelaksanaan meliputi sesi teori dan praktik selama tiga hari, dengan fokus pada pembuatan website, pengelolaan media sosial, dan fotografi produk. Hasil pelatihan menunjukkan peningkatan signifikan dalam kemampuan peserta untuk menerapkan strategi digital marketing, yang tercermin dari peningkatan interaksi dan penjualan setelah pelatihan. Kesimpulannya, pelatihan ini berhasil memberdayakan UMKM melalui adopsi teknologi digital, meningkatkan daya saing mereka di pasar yang semakin kompetitif, dan diharapkan dapat menjadi model pemberdayaan UMKM lainnya di masa depan
Co-Authors Alfi Maghfuriyah Aslamiah Istiqomah, Nurul Desi Hertin, Revita Desi Susanti Fawzi, Fiddini Sharika Febria Anjara Hadi Wijaya Hadi Wijaya Hertin, Revita Desi Istiqomah, Nurul Aslamiah Musahid, Fayza Namira Nugroho, Feri Tuti Anggriani Utama