Article Per Year (5 Year)
p-Index From 2021 - 2026
2.735
P-Index
This Author published in this journals
All Journal Walisongo: Jurnal Penelitian Sosial Keagamaan AJIS : Academic Journal of Islamic Studies At-Turats Al-Albab Muallimuna : Jurnal Madrasah Ibtidaiyah Al-Hikmah Shirkah: Journal of Economics and Business EDUKATIF : JURNAL ILMU PENDIDIKAN Perspektif Pendidikan dan Keguruan Ulumuna Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jumat Ekonomi: Jurnal Pengabdian Masyarakat Kartika: Jurnal Studi Keislaman Jurnal Ilmiah Ekonomi dan Manajemen Andromeda : Jurnal Manajemen dan Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Armala : Jurnal Pendidikan dan Sastra Bahasa Arab EL TSAQAFAH Al-Muarrib: Journal Of Arabic Education
Dwi Surya Atmaja
IAIN Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Pengaruh Pengetahuan, Nilai Harga, dan Kepercayaan Konsumen Tionghoa sebagai Variabel Mediasi terhadap Keputusan Membeli Produk Makanan Remi Reinaldo; Dwi Surya Atmaja; Fachrurazi Fachrurazi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 2 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i2.4922

Abstract

This study is motivated by the growing importance of consumer understanding of halal-certified food products amid increasing economic interaction and consumer diversity, including Chinese consumers. This study aims to analyze the effects of knowledge and price value on Chinese consumers’ trust and their implications for purchasing decisions regarding halal-certified food products. The study employed a descriptive quantitative approach using a survey method involving Chinese consumers of five food products certified as halal by the Halal Product Assurance Organizing Agency (BPJPH). Data were collected through observation, interviews, questionnaires, and documentation, and were analyzed using SPSS through data quality tests, assumption tests, and inferential analysis. The findings indicate that knowledge and price value contribute 52.60% to Chinese consumers’ trust, while the remaining 47.40% is explained by other factors outside the model. Furthermore, these two variables, through consumer trust, contribute 62.10% to purchasing decisions regarding halal-certified food products, while the remaining 37.90% is influenced by other factors. These findings demonstrate that knowledge of halal status and perceptions of price value are important factors in building trust and encouraging Chinese consumers’ purchasing decisions toward halal-certified food products. Therefore, business actors need to strengthen consumer education regarding halal products, implement competitive and transparent pricing, improve product quality, and develop digital marketing strategies to strengthen consumer trust and enhance product attractiveness.
Co-Authors Abdurrahman Arifudin Arifudin Budi Sukardi Dina Amaliah Maulida Dini Lestary Fachrurazi Fitri Giani Fitri Jayanti Gusti Andrie Asriansyah Irham Asfy Putra Joedy Prabowo Khan Pacha Khusnul Istiqomah Lala Fitrisari Lalu Agus Satriawan Luqman Luqman M. Edi Kurnanto Monica Olivia Munadi Munadi Novi Nurmayanti Novi Sumyardi Nyemas Umi Kasmayanti Ony Selvina Pratiwi Kurniati Remi Reinaldo Retnowati Satyaningrum Ridwan Rosdiawan Roni Ardiansah Setyadi, Wendi Hadi Sudi Yahya Husein Sultan Sultan Syahbudi Syahbudi Syahbudi Verdianti Verdianti Vidya Setyaningrum Zaenuddin Hudi Prasojo