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Pengaruh Label Halal dan Gaya Hidup terhadap Keputusan Pembelian Nurudin Nurudin
Journal of Economics, Management, and Business Vol. 2 No. 1 (2023): January 2023
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v2i1.3733

Abstract

Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh label halal dan gaya hidup terhadap keputusan pembelian. Metode – Penelitian ini menerapkan metode kuantitatif dengan menggunakan penelitian eksplanatori, bertujuan untuk mencari hubungan sebab akibat antar variabel penelitian dan hipotesis pengujian. Hasil - Hasil penelitian ini menunjukkan bahwa label halal berpengaruh signifikan terhadap keputusan pembelian sedangkan gaya hidup tidak berpengaruh signifikan terhadap keputusan pembelian. Implikasi - Penelitian ini menggunakan data pengguna kosmetik wardah. Orisinalitas - Makalah ini melihat hubungan beberapa faktor yang mempengaruhi keputusan pembelian.
The Influence of Work Discipline, Islamic Work Motivation, and Compensation on Employee Performance: (Case Study at CV Lestari Albasia Mandiri) Zeva Ega Sekarrisma; Nurudin Nurudin; Naili Saadah
Journal of Economics, Management, and Business Vol. 5 No. 1 (2026): January 2026
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/f3hf5a52

Abstract

Purpose - this study aims to determine the effect of work discipline, Islamic work motivation, and compensation on employee performance. Methods - this study uses a quantitative approach. Data collection was conducted through questionnaires with a sample of 138 people calculated using the slovin formula from a total population of 210 employees. The sample was determined using purposive sampling technique. Data were analyzed using SPSS 25 software. Result - The results showed that work discipline, Islamic work motivation, and compensation have a positive and significant effect on employee performance partially or simultaneously. Implications - this study can have implications for the development of science, as well as provide input to the management of CV Lestari Albasia Mandiri in making decisions related to employee performance.
Analysis Of The Effect Of Islamic Product Attributes, Servicescape, And Interpersonal Communications On Customer Satisfaction Bank BTN Syariah KCPS Ngaliyan Nurudin Nurudin; Khoirul Anwar; Hidayaturrosyida Hidayaturrosyida
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 2 No. 2 (2020)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2020.2.2.7328

Abstract

Purpose - This study aims to determine the effect of Islamic product attributes, service scape, interpersonal communication on customer satisfaction at Bank BTN Syariah KCPS Ngaliyan.Method - The method used in this research is quantitative method, where this method is carried out by distributing questionnaires to BTN Syariah KCPS Ngaliyan customers. Samples were taken as many as 100 respondents with incidental sampling technique.Result - The results show that the variable attributes of Islamic products, servicescape, and interpersonal communication have a positive and significant effect on customer satisfaction of BTN Syariah KCPS Ngaliyan.Implication - This research can be used for references related to matters that affect customer satisfaction.Originality- This study analyzes the variable attributes of Islamic products, servicescape, and interpersonal communication on customer satisfaction. 
Marketing Strategy on Hasanah Saving Products at KSPPS Berkah Mitra Hasanah Semarang Nurudin Nurudin
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 3 No. 2 (2021)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2021.3.2.10104

Abstract

AbstractPurpose - This study aims to find out what a hasanah savings product is and the marketing strategy implemented by KSPPS Berkah Mitra Hasanah Semarang.Method - This research is a type of field research conducted at KSPPS Berkah Mitra Hasanah Genuk Semarang to explore relevant data or primary and secondary data sources. The author collects data by interview, observation, and documentation. The collected data is then analyzed by analytical descriptive method.Result - The marketing strategy carried out by KSPPS Berkah Mitra Hasanah is advertising by KSPPS Berkah Mitra Hasanah in the form of brochures, internet, MMT and souvenirs. In addition to advertising, there is also personal selling, in practice marketing KSPPS Berkah Mitra Hasanah serves and influences, offers, and directly disseminates its products to partners. There is also publicity carried out by KSPPS Berkah Mitra Hasanah through tausiyah activities at the school foundation which is a mandatory activity once a month in the last week of the month accompanied by door prizes.Implication - This research can be used as a reference in marketing KSPPS Berkah Mitra Hasanah hasanah savings products.Originality- The marketing strategy used in marketing KSPPS Berkah Mitra Hasanah hasanah savings products in Semarang is through advertising in the form of brochures, internet, MMT and souvenirs, besides that there are tausiyah activities and door prizes.