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All Journal RETORIKA: Jurnal Ilmu Bahasa
Muta’allim
Sekolah Tinggi Ilmu Tarbiyah Togo Ambarsari Bondowoso
Education Languange, Linguistic, Communication & Media

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Rebel Yell: Exploring Gender Resistance in Women’s Punk Subculture Pardamean Daulay; Muta’allim; Hasan Sayfullah; Alifathur Rohmah; Hafni Hafsah
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 1 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.1.2024.336-400

Abstract

The female punk subculture highlights resistance to dominant gender norms. This study explores gender resistance within the female punk subculture through the lenses of culture, identity, and activism. In the punk movement, women are often placed in peripheral positions. However, this research shows that this subculture becomes an important space for active resistance against sexism and patriarchy. This study is a descriptive qualitative research with a gender performativity approach. The study focuses on the female punk movements in Ujung Berung, Bandung, using participant observation, recording techniques, and interviews with various stakeholders including community leaders and local residents. The researcher observed the resistance and movements of female punks through recording and noting techniques. Additionally, the researcher conducted interviews with female punks, community leaders, and local residents. After the data was collected, the researcher performed data reduction, classification, validation, and coding in tables, followed by interpretation. The research findings indicate three main roles in gender resistance within the punk subculture, they were the role of women in the punk subculture; the expression of identity and gender resistance; and the impact of women's movements within the punk subculture
Exploring Expressive Language Disorders in Children with Autism in Banyuwangi: A Psycholinguistic Review Akhmad Sofyan; Muta’allim; Saepulloh; Asia Anis Sulalah; Sahrotul Qeisiyeh
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.839-848

Abstract

Autism is a complex neurodevelopmental disorder that affects various aspects of a child's development, including language abilities. This study aims to identify and analyze the fluency, articulation, and sentence structure abilities of autistic children at SMAN 1 Glenmore, Banyuwangi Regency. The research employs a qualitative descriptive design. The data in this study consists of words and sentences, with the data sources being autistic students from Class X IPS4 at SMAN 1 Glenmore Banyuwangi. The method used for data collection is the observation-participation method, where the researcher observes the spoken and written expressions of autistic students from Class X IPS4 SMAN 1 Glenmore Banyuwangi through recording and note-taking techniques. Additionally, interviews were conducted with the autistic students, teachers, parents, and the students' peers. After the data was collected, the researcher performed data reduction, classification, verification, tabulation, and coding for each data set. Finally, the researcher interpreted the data and drew conclusions. The results of the study indicate that the expressive language abilities of autistic children are still hindered by several factors, such as fluency in speaking, pronunciation, and unclear articulation, especially in words containing the letters or endings L, N, M, R, T, and NG. Autistic children tend to speak in short phrases and are experience significant challenges in active communication, nor can they convey information clearly. However, Bela Citra Kinanjur (BCK) is able to write independently with simple compositions, although some grammatical errors are still present, such as in the use of articles, spacing, and writing mechanics. Based on these findings, it is recommended that teachers help build the confidence of autistic students through public speaking activities, writing therapy, and word-building stimulation.
Associative Meaning of Consumers in the Names of Trade Commodities: A Social Semantic Perspective Gordius Ago; Anna Gustiana Zaenal; La Mahidin; Noviatus Sa’diyah; Muta’allim
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.1080-1101

Abstract

Every commodity traded in the economy has a signifier (symbol or name) that implies a certain meaning. This signifier functions as a communication element between producers and consumers, creating a reciprocal relationship. This study aims to examine the associative meaning of consumer perceptions of product names from a social semantics perspective. The main focus of this research is to identify how the names and signifiers of products can influence consumer perceptions and associations, as well as how social and cultural meanings shape their understanding of a brand or product. This research uses a qualitative approach with data consisting of names and signifiers on commercial commodities. Data sources are taken from products available at Indomaret Wonosari Bondowoso. Data collection is done using the unstructured observation with the researcher observing various commodities at Indomaret Wonosari Bondowoso through note-taking and documentation. Additionally, interviews were conducted with consumers from diverse backgrounds to explore their perceptions further. After data collection, analysis was carried out through classification, verification, tabulation, interpretation, and drawing conclusions based on their categories. The research findings reveal that product names not only serve as markers of identity but also create strong emotional and social associations, such as trust. This, in turn, influences consumer preferences and purchasing decisions. Names that contain cultural elements, symbols, or specific values tend to evoke positive responses and strengthen social attachment with consumers. This study contributes to understanding the importance of brand names in building social relationships between consumers and products, as well as how naming strategies can be utilized in marketing to enhance consumer attraction and loyalty
The Role of Linguistics on Influencing Community Associations on Social Media: A Socio-Semantic Study of Commodity Advertisements Masud Muhammadiah; Muta’allim; Nawiruddin; Lela Susanty; Zarkasi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 1 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.1.2025.191-209

Abstract

In the digital era, commodity advertisements on social media use persuasive language to create associations within user communities. This research examines the role of linguistics on influencing community associations on social media through commodity advertisements, using a socio-semiotic study approach. By employing socio-semiotic linguistic theory, the study analyzes how word choices, symbols, and connotations used in advertisements can shape social perceptions and community identities. This research was qualitative in nature. The data in this study consists of words, phrases, and symbols, while the data sources were commodity advertisements on social media. The method used to collect the data is content analysis. The researcher listens to the words, symbols, and the connotative meanings embedded in the advertisements. The data was analyzed using a socio-semiotic approach, focusing on the linguistic and symbolic elements within the advertisements. The study finds that carefully crafted language in commodity advertisements significantly influences consumer perceptions, strengthens social bonds, and shapes collective identities. Moreover, the findings from this research suggest that the choice of words or phrases in advertisements for each commodity must create a positive impression in the public's consciousness. Thus, beyond simply informing, the language used should also touch the emotional aspect of the audience, prompting them to purchase the product to fulfill their needs. This study contributes to the understanding of how language influences consumer behavior and provides practical implications for marketers in creating more persuasive advertisements
Co-Authors Akhmad Sofyan Alifathur Rohmah Anna Gustiana Zaenal Asia Anis Sulalah Gordius Ago Hafni Hafsah Hasan Sayfullah La Mahidin Lela Susanty Masud Muhammadiah Nawiruddin Noviatus Sa’diyah Pardamean Daulay Saepulloh Sahrotul Qeisiyeh Zarkasi