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All Journal Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) IKRA-ITH ABDIMAS Jurnal Studi Sosial dan Politik Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Empowerment: Jurnal Pengabdian Masyarakat KOMUNIKATA57 IKON International Journal of Science Education and Cultural Studies Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat
Siti Maryam
Universitas Pembangunan Nasional Veteran Jakarta
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Journal : International Journal of Science Education and Cultural Studies

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Examining the Impact of @waste4change's Instagram Campaign on User Attitudes towards Waste Management Hereditha Alifia; Drina Intyaswati; Yuliani Widianingsih; Hermina Simanihuruk; Siti Maryam
International Journal of Science Education and Cultural Studies Vol. 2 No. 2 (2023): ijsecs
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijsecs.v2i2.128

Abstract

Waste management is a social problem that needs to be addressed to foster a positive attitude toward the need to develop waste management. Campaigns through social media need to be evaluated for their benefits. Only a few studies have evaluated the impact of exposure and presentation of information conveyed via social media. This study aims to see the effect of exposure and presentation of information from @waste4change delivered through Instagram on user attitudes. The population is social media users, and a sample of 100 users is taken. The research used a survey with purposive sampling techniques, and the questionnaires were distributed through social media. The results show that exposure and information presentation significantly influence user attitudes. In addition, the presentation of information in this study showed the role of valence and weight of information. The findings confirm the role of Instagram platform content in providing education.
Co-Authors Ana Kuswanti Aniqotul Ummah Aniqotul Ummah Anjang Priliantini Arsandra Pinky Pangestu Danis Tri Saputra Wahidin Danis Tri Saputra Wahidin Danis Tri Saputra Wahidin Drina Intyaswati Hereditha Alifia Hermina Simanihuruk Jati Satrio Kusuma, Airlangga Surya Mansur Juned Maria Febiana Christianti Mega Mercia Laraswati Mila Amalia Rahman Nadya Najna Nurfadliyah, Nadia Radita Gora Retno Dyah Kusumastuti, Retno Dyah Sadjijo, Priyono Samodro, Dewanto Wahyuningratna, Ratu Nadya Yuliani Widianingsih Zempi, Chairun Nisa