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Pengaruh Fasilitas, Lokasi, Dan Promosi Terhadap Minat Berkunjung Wisatawan Di Pantai Tanjung Belandang Kabupaten Ketapang, Provinsi Kalimantan Barat Restiana ana; Umi Farida; Fery Setiawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3793

Abstract

This investigation focuses on analyse the impact of facilities, location and promotion of the significance of visiting tourists at Tanjung Belandang Beach in Ketapang Regency, West Kalimantan Province. The research employed a quantitative methodology. The written response to the research’s question were used to collect data, which was then evaluated utilizing SPSS 18 software program. This research’s population were tourists at Tanjung Belandang Beach in Ketapang Regency, West Kalimantan Province. Samples in this research amounted to 100 using incidental techniques. The results in this study Persially prove that facilities, location and promotion have a significant influence on the interest in visiting. Whereas simultaneously facilities, location and promotion affect the interest in visiting
Optimalisasi Peran Komunikasi Dan Disiplin Kerja Dalam Meningkatkan Kinerja Karyawan Fia Decoration Ponorogo Sofia Kharimatul Mubarokah; Fery Setiawan
Jurnal Pengabdian Manajemen Vol 2 No 2 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v2i02.5184

Abstract

Human resources are the company's most important assets and are needed by the company to achieve the goals of the company. This research is the result of lecture academic activities at the study program level, namely the Independent Work Report (LKM). The object of this research is a service company named Fia Decoration. In the Fia Decoration company, human resources play an important role in achieving the goals of the company. There are several indications of problems that exist within Fia Decoration, namely communication between employees and work discipline. Researchers are trying to create a simple solution method in the form of joint gymnastics and coffee together. These two activities aim to improve the principles of communication and work discipline of all employees. The result of this activity is that the enthusiasm of the employees in participating in joint gymnastics and drinking coffee together is quite good, so that communication and work discipline are better.
The Influence of Social Media Marketing Instagram on Purchase Intention in Batik Lanang Wadon Ponorogo Ririn Dwi Puspitasari; Fery Setiawan; Eka Destriyanto Pristi Ayuningtyas
Proceeding International Annual Conference Economics, Management, Business, and Accounting Vol. 2 (2025): Proceeding International Annual Conference Economics, Management, Business, and Accou
Publisher : IAEI

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Abstract

This study aims to determine the effect of e-WOM, Responsiveness, and Trendiness on Purchase Intention in Batik Lanang Wadon Ponorogo. The population in this study were all Instagram users who followed the Batik Lanang Wadon Instagram account. Sampling technique with accidental sampling technique. Determination of sample size using Hair's formula and obtained as many as 150 samples on consumers or potential consumers who are followers of Instagram social media Batik Lanang Wadon Ponorogo. The results showed that the e-WOM variable had a positive and significant effect on the Purchase Intention of Batik Lanang Wadon Ponorogo, Responsiveness had a positive and significant effect on the Purchase Intention of Batik Lanang Wadon Ponorogo, and Trendiness had a positive and significant effect on the Purchase Intention of Batik Lanang Wadon Ponorogo.
Pengaruh Social Media Communication, Lifestyle Terhadap Purchase Intention Dengan Brand Trust Sebagai Variabel Intervening Pada Toko Thriftku.Pngdi Ponorogo Dea Eka Febrianti; Fery Setiawan; Naning Kristiyana
Jurnal Manajerial Vol. 12 No. 03 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i03.9867

Abstract

Background - Thrift clothing is becoming increasingly popular these days. Young people and teenagers are increasingly following the rapidly evolving fashion world, fueled by the use of social media for marketing. Competition between thrift fashion and social media has become a hot topic in the digital marketing world. Aim - This study aims to understand the level of influence of Social Media Communication and Lifestyle on Purchase Intention with Brand Trust as an Intervening Variable at the Thrifku.png Store. Design / methodology / approach – This research uses a quantitative approach with the aim of finding more accurate results by interpreting numbers. Data were collected using a questionnaire distributed to the study population, namely young people who have seen, are interested in, or purchased thrift fashion products promoted through social media. The sampling method used a Simple Random Sampling technique with 100 respondents. Data were analyzed using the Structural Equation Model (SEM) method and processed using SmartPLS 4. Findings - The results of this study indicate that Social Media Communication does not have a positive and significant influence on purchasing decisions. However, Social Media Communication has a significant influence on Brand Trust. Lifestyle variables have a significant influence on Brand Trust, but do not significantly influence purchasing decisions. Meanwhile, Brand Trust has a significant influence and mediates Social Media Communication and Lifestyle on purchasing decisions. The implementation of this research is for marketing development, especially in terms of Purchasing Decisions for used clothing products (thrift) through social media. Research implication – This research is useful for digital consumer behavior researchers, particularly in specific product segments, specifically thrift products. Furthermore, it can serve as an evaluation tool for thrift businesses in understanding digital consumer behavior. Limitations – The limitation of this research is that it is part of a digital business marketing strategy with social media communication strategy as the main focus of discussion, which is collaborated with Brand theory.
Analisis Faktor Hedonic Value dan Utilitarian Value terhadap Revisit Intention Pelanggan Anagata Coffee Ponorogo yang Dimediasi oleh Satisfaction Pinky Wulandari; Fery Setiawan; Titi Rapini
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9539

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh hedonic value dan utilitarian value terhadap revisit intention pelanggan Anagata Coffee dengan satisfaction sebagai variabel mediasi. Fenomena meningkatnya persaingan industri kedai kopi modern, khususnya di wilayah non-metropolitan, menuntut pelaku usaha untuk tidak hanya berfokus pada kualitas produk, tetapi juga menciptakan pengalaman konsumsi yang mampu memberikan nilai emosional dan fungsional bagi pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner secara daring menggunakan Google Forms. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 140 pelanggan Anagata Coffee yang telah melakukan kunjungan minimal dua kali. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa hedonic value berpengaruh positif dan signifikan terhadap satisfaction dan revisit intention. Utilitarian value juga terbukti berpengaruh positif dan signifikan terhadap satisfaction maupun revisit intention. Selain itu, satisfaction memiliki pengaruh positif dan signifikan terhadap revisit intention. Pengujian variabel mediasi menunjukkan bahwa satisfaction mampu memediasi pengaruh hedonic value dan utilitarian value terhadap revisit intention pelanggan Anagata Coffee Ponorogo. Temuan ini mengindikasikan bahwa pengalaman emosional berupa kenyamanan, estetika, dan suasana yang menyenangkan, serta manfaat fungsional seperti kualitas produk, efisiensi layanan, dan nilai ekonomi, merupakan faktor penting dalam membentuk kepuasan dan mendorong niat kunjungan ulang pelanggan. Penelitian ini memberikan kontribusi teoritis dalam pengembangan kajian perilaku konsumen serta menjadi referensi praktis bagi pengelola kedai kopi dalam merancang strategi retensi pelanggan di wilayah non-metropolitan.
Pengaruh Kualitas Layanan Mobile Banking BNI Terhadap Kepuasan Nasabah Bank Negara Indonesia (Persero),Tbk. Maysyanda Dwiyantika Iriyani; Heri Wijayanto; Fery Setiawan
Indonesian Journal of Economics Management and Accounting Vol. 1 No. 2 (2024): IJEMA - Februari 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Tujuan penelitian ini adalah untuk mengeksplorasi faktor-faktor yang mempengaruhi kepuasan nasabah Bank Negara Indonesia (Persero),Tbk terhadap layanan mobile banking BNI. Populasi penelitian mencakup pengguna mobile banking di BNI, dengan sampel sebanyak 100 konsumen. Pendekatan menggunakan data primer yang dikumpulkan melalui distribusi kuesioner menggunakan platform google form dengan skala likert. Analisis data dilakukan menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan adanya pengaruh positif namun tidak signifikan antara aspek tangible terhadap kepuasan konsumen, pengaruh positif dan signifikan antara keandalan terhadap kepuasan konsumen, tidak terdapat pengaruh yang signifikan antara responsiveness terhadap kepuasan konsumen, adanya pengaruh positif namun tidak signifikan antara jaminan terhadap kepuasan konsumen, dan terdapat pengaruh positif dan signifikan antara empati terhadap kepuasan nasabah BNI.