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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent BHIRAWA Manajemen Sumber Daya Manusia KELOLA ADVANCE AKTUAL Jurnal Bulletin Benefit: Jurnal Manajemen dan Bisnis Jurnal Akuntansi dan Pajak Jurnal Perilaku dan Strategi Bisnis Journal of Indonesian Science Economic Research Wasana Nyata Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi International Journal of Advanced Multidisciplinary WASANA NYATA
Denny Mahendra
Universitas Dharma AUB Surakarta
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Veterinary Other

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Journal : Jurnal Bulletin

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PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP LOYALITAS DENGAN KEPUASAN DAN CITRA SEBAGAI VARIABEL MEDIASI PADA KONSUMEN RUMAH MAKAN DAPUR SOLO Mahendra, Denny; Haryanto, Aris Tri
Jurnal Bulletin Vol 15, No 1 (2017): April
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

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The Influence of Product Quality, Price, and Location on Loyalty with Satisfaction and Image as Mediation Variable on Consumen Solo Restaurant. To know consumer attitudes toward their products, companies need to conduct research on the factors contained in these products that can encourage the creation of a buying motive. By analyzing consumer responses to product quality, price, location, image and loyalty, the company can assess which factors are not in accordance with the wishes and needs of consumers. Based on this research, this study aims to determine the effect of product quality, price, and location on loyalty with satisfaction and image as a mediation variable in Solo restaurant customers. The sample taken in this study is 20% of the population of 200 consumers. By random sampling technique by random. Analytical technique using path analysis. The results showed that product quality significantly influenced consumer satisfaction. Price has a significant effect on customer satisfaction. Location has no significant effect on customer satisfaction. Product quality has a significant effect on image. Price has significant effect on image. Location has significant effect on image. Product quality significantly influences consumer loyalty. Price has a significant effect on loyalty. Location has a significant effect on loyalty. Satisfaction has a significant effect on loyalty. The image has a significant effect on the results of path analysis shows that: The use of intervening satisfaction for product quality variables on loyalty is effective and the image intervening is not effective. The use of satisfaction and image intervening for price variables on loyalty is ineffective. The use of satisfaction and image intervening for location variables is effective
PENGARUH SUKU BUNGA, PROSEDUR PELAYANAN DAN KECEPATAN PELAYANAN TERHADAP KEPERCAYAAN NASABAH DAN KEPUTUSAN PENGAMBILAN KREDIT PADA BRI DI WILAYAH SURAKARTA Santosa, Jarot; Mahendra, Denny
Jurnal Bulletin Vol 17, No 1 (2019): April 2019
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

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The purpose of this study is to find out and test the influence of interest rates, service procedures and the speed of service on customer trust and decision to take credit at BRI in the Surakarta Region. The population in this study is credit customers above Rp. 500,000,000.00 at BRI in the Surakarta Region with 880 customers. The sample in this study is 10% of the population that is equal to 88 customers, rounded up to 100 respondents in order to get better results. The analysis technique in this study uses the instrument test, t test, F test, test coefficient of determination and path analysis. The Hypothesis Test results are that interest rates have a significant effect on customer trust. Service procedures have a significant effect on customer trust. Service speed has no significant effect on customer trust. Interest rates have a significant effect on credit decision making. Service procedures have a significant effect on credit decision making. Service speed has a significant effect on credit decision making. Trust has a significant effect on credit decision making. The results of the F test can be summed up together with variable interest rates, service procedures, service speed, and trust influencing credit decision making. The results of the coefficient of determination show that 98.2% interest rates, service procedures and service speed influence the decision to take credit at BRI in the Surakarta region. The results of path analysis show that the direct effect of service speed on credit decision making is the most dominant influence in influencing credit decision making at BRI in the Surakarta region.
Co-Authors Abda Abda Andri Octaviani Anton Respati Pamungkas Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto Aris Tri Haryanto BRM Suryo Triono Endah Nawangsasi Endah Nawangsasi Endah Nawangsasi Endah Nawangsasi Indriyana Widyastuti Iswandari, Putri Amalia Jarot Santosa Lestiyani Lestiyani Mochammad Subagio Nani Irma Susanti nugroho wisnu murti Nursita Wulandari Lutpikah Pahlawi, Lukman Ahmad Imron Panjaitan, Reni Wati Rahmalina, Noor Farida Saptani Rahayu Septiana Novita Dewi Setiyarti, Tettie Setyani Sri Haryanti Setyani Sri Haryanti Suhardi, Edi Suryaningsih, Lilik Tutik, Imatias Utama, Heriyanta Budi Wahyu Jantriu Yofhi Septian Panglipurningrum Yulia, Yosephine Angelina Yusuf Sutanto