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All Journal Journal of Business Strategy and Execution Journal The Winners Binus Business Review SEEIJ (Social Economics and Ecology International Journal)
Retno Dewanti
Universitas Bina Nusantara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Journal : Journal The Winners

 1 
Analysis of Three Antecedent Dimensions of Service Towards Consumer's Trust and Their Impact on Post-Purchase Behavior Dewanti, Retno; Teoh, Wendy; Wati, Yulia; Rahayu, Rahayu
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.670

Abstract

In the last few years retail industry in Indonesia has been grown rapidly by three main factors, namely economic, demographic and socio-cultural. If a retail business can gain success in Malaysia, it may not gain the same success in Indonesia. A research is conducted using associative analysis by correlation test with path analysis technique and Pearson Product Moment correlation. The results of this research show that three antecedents of service variables – interaction quality, the quality of physical environment, and outcome quality – are related to each other and simultaneously influence consumer’s trust. Regarding to the partial analysis, it is found that the quality of physical environment and consumer’s trust has significant effects on post-purchase behavior. Path analysis shows that three antecedents of service indirectly contribute to consumer post-purchase behavior through consumer’s trust. However, the outcome quality provides the largest contribution on it.
Analisis Brand Equity Bina Nusantara University di Lingkungan SMU Jakarta Dewanti, Retno; Masruroh, Masruroh; B., Doni
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 2 (2007): The Winners Vol. 8 No. 2 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i2.740

Abstract

This Research of Binus University brand equity have been conducted by using 5 elements of brand equity: brand awareness, brand association, perceived quality, brand loyalty, and market behavior. The research methodologies was descriptive, its explained perception of 3th level high school students from 10 privates as well public high schools in west Jakarta and east Jakarta. The result of this research was Binus university brand awareness was in top of mind level. There were 3 (three) associations of brand image of Binus, were IT up to date; complete and modern facilities; prestigious university which had high quality and innovative. Perceived quality element showed student’s expectations of university quality were overall most important. Brand loyalty element showed as reverse pyramid, that’s good loyalty for Binus University. Indicator of market behavior element showed 6,44% market share estimation.
Analisis Pengaruh Kebijakan Harga Tiket dan Kualitas Kenyamanan terhadap Kepuasan Pelanggan: Studi Kasus Kereta Api Argo Bromo Anggrek Jakarta-Surabaya Dewanti, Retno
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.611

Abstract

Article explore the influence of the price regulation and pleasure quality versus customer satisfaction using linier regression and measure the performance level versus the customer needs using Cartesius Diagram in order to find the customer satisfactionindex. The result of this research showed that the quality of pleasure services was the highest follow by the price regulation.Keywords: 
Analisis Pengaruh Kebijakan Harga Tiket dan Kualitas Kenyamanan terhadap Kepuasan Pelanggan: Studi Kasus Kereta Api Argo Bromo Anggrek Jakarta-Surabaya Retno Dewanti
The Winners Vol. 7 No. 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.611

Abstract

Article explore the influence of the price regulation and pleasure quality versus customer satisfaction using linier regression and measure the performance level versus the customer needs using Cartesius Diagram in order to find the customer satisfactionindex. The result of this research showed that the quality of pleasure services was the highest follow by the price regulation.Keywords: 
Analysis of Three Antecedent Dimensions of Service Towards Consumer's Trust and Their Impact on Post-Purchase Behavior Retno Dewanti; Wendy Teoh; Yulia Wati; Rahayu Rahayu
The Winners Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.670

Abstract

In the last few years retail industry in Indonesia has been grown rapidly by three main factors, namely economic, demographic and socio-cultural. If a retail business can gain success in Malaysia, it may not gain the same success in Indonesia. A research is conducted using associative analysis by correlation test with path analysis technique and Pearson Product Moment correlation. The results of this research show that three antecedents of service variables – interaction quality, the quality of physical environment, and outcome quality – are related to each other and simultaneously influence consumer’s trust. Regarding to the partial analysis, it is found that the quality of physical environment and consumer’s trust has significant effects on post-purchase behavior. Path analysis shows that three antecedents of service indirectly contribute to consumer post-purchase behavior through consumer’s trust. However, the outcome quality provides the largest contribution on it.
Analisis Brand Equity Bina Nusantara University di Lingkungan SMU Jakarta Retno Dewanti; Masruroh Masruroh; Doni B.
The Winners Vol. 8 No. 2 (2007): The Winners Vol. 8 No. 2 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i2.740

Abstract

This Research of Binus University brand equity have been conducted by using 5 elements of brand equity: brand awareness, brand association, perceived quality, brand loyalty, and market behavior. The research methodologies was descriptive, its explained perception of 3th level high school students from 10 privates as well public high schools in west Jakarta and east Jakarta. The result of this research was Binus university brand awareness was in top of mind level. There were 3 (three) associations of brand image of Binus, were IT up to date; complete and modern facilities; prestigious university which had high quality and innovative. Perceived quality element showed student’s expectations of university quality were overall most important. Brand loyalty element showed as reverse pyramid, that’s good loyalty for Binus University. Indicator of market behavior element showed 6,44% market share estimation.
Co-Authors Andreas Chang Andreas Chang, Andreas Andrie Hidayat Andrie Hidayat, Andrie Bogonikolos, Nikos Cynthia Leona Cynthia Leona, Cynthia Diana Simanjuntak Doni B. Doni B., Doni Henderi Budi Utomo Henderi Budi Utomo, Henderi Budi Hilman Tjandra Hilman Tjandra, Hilman Ina Melati Ina Melati Ina Melati, Ina Jasinda, Jasinda Jefry Leonard Khairil Anwar Leonard, Jefry Masruroh MASRUROH Masruroh Masruroh Meriana Meriana Meriana Meriana Mohammad Shah, Khairul Anuar bin Mohammad Shah, Khairul Anuar bin Nicky Agathon Sebastian Pamela, Erina Pamela, Erina Rahayu Rahayu Rahayu Rahayu Rita Rita Rita Rita, Rita Sebastian, Nicky Agathon Simbolon, Freddy Pandapotan Siti Nabila Siti Rohaida Mohamed Zainal Steven Wibisono Steven Wibisono, Steven Sylvie Sylvie Sylvie Sylvie, Sylvie Tjia Fie Chu Tjia Fie Chu Tjia Fie Chu, Tjia Fie Tjia Fie Tjoe Tjia Fiechu Tjia Fiechu, Tjia Wendy Teoh Wendy Teoh, Wendy Yulia Wati Yulia Wati