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Journal : Unri Conference Series: Community Engagement

Pengembangan Pemasaran Produk Ikan Patin Berkualitas Berbasis Pasar Online di Rumbai Bukit Pekanbaru Mainil, Rahmat Iman; Hasibuan, Saberina; Syawal, Henni; Darfia, Novreta Ersyi; Martina, Atria
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.101-110

Abstract

The Mina Usaha Fish Cultivation Group (Pokdakan) is located in the Rumbai Bukit area, Rumbai District, Pekanbaru, Riau with patin fish as the main aquaculture commodity. Community service activities that overcome the problem of cultivated fish often experiencing mass mortality have been carried out in the first year by increasing knowledge about aspects of aquaculture activities. The problems faced by cultivators in terms of providing quality feed and pond sedimentation rate have also been carried out in the second year. In this third year, processing and marketing activities for various quality patin fish products based on the online market are carried out. The harvest from the Mina Usaha Pokdakan cultivation pond has not been processed optimally into processed products due to the limited knowledge and skills of cultivators in product processing. Assistance and coaching in the processing of harvested products and the development of marketing of various quality patin fish products based on the online market are the main focus of service activities. The activities carried out are preparation for implementation, surveys and market analysis to identify superior patin fish products, discussions and consultations to design product development strategies in tandem with online platform development activities, delivery of materials to empower cultivators in the aspects of maintenance, processing, and improvement of product quality and materials on the use of online platforms, and the implementation of diversified products is carried out through product procurement, promotions, and online advertising. The products that were successfully made were nuggets, fish balls, and surimi. This frozen food product has also been successfully sold through the online market. Implementation evaluations are carried out on an ongoing basis to ensure the effectiveness of activities and allow for adjustments if necessary. The results of the evaluation showed that the enthusiasm of the participants who participated in the activity was very high.
Co-Authors Abd. Rasyid Syamsuri Adha, Aidil Adi Hans Purba Adriyandy, Warits Adriyus putra Afdhal Kurniawan Mainil Ahmad Surya Ahmad Wisnu Sulaiman Anggriawan, Akbar Anita Susilawati Atria Martina Aulian Samri Auliaswan, Fayzil Awaludin Martin Aziz, Azdrizal Azridjal Aziz Bungsu Herwanto Cahyati, Wulan Dani Ikhsan Putra Darfia, Novreta Deni Kurniawan Dicky Ikhwandi Eigko Malau Eko Saputra Faisal Afif Faisal Tanjung Farida Isroani Ferly Septian Iskandar Gihon Matondang Giri Saputra Gontor Andrapica Gordon HTTM Hasra Rafika Helmizar - Hendra Abdul Aziz Hendrik Syahputra Henni Syawal Herisiswanto ' Herisiswanto, Herisiswanto Irwandi Hidayat Izzuddin Ali Raja Siregar, Izzuddin Ali Raja Izzudin Ali Raja Siregar Jenvrizen, David KHOIRUL ANAM Khotso Sai Listiono, Hendra luthfi afiif yazu Muh Wira Tri Kusuma, Muh Wira Tri Muhammad Faizal Syukrillah Muhammad Faizal Syukrillah, Muhammad Faizal Muhammad Ilham Muhammad Rif’at Syahnan N. Nazaruddin Nasution, Fikri Fahlevi Nofriadi Nofriadi Novreta Ersyi Darfia NST, Berriansyah Cipta Nugrah Suryanto Nurcholish Windiharto Nurman Saputra Nurul Deswita P. Eko Prasetyo Perima, Yoan Purba, Adi Hans Putra, Rio Ahmad Juliansyah Rahman Asfaranda Renaldi Khaesar Kumara Renhard Niptro G, Renhard Niptro Renhard Niptro Gultom Ridwan Abdurrahman Rizqullah, Ibnu Ruben Siregar Saberina Hasibuan Sarwo Fikri Sayfri Syafri Sihombing, Tikkos Solly Aryza Suprayitno Suprayitno Surya, Ahmad Syafri ' Teguh Irawan Thalal, Thalal Tio Vani Nesri Utari Prayetno Wandi Wahyudi Yandra, Vicky Yoan Perima Yovan Witanto