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Journal : Jurnal Ilmiah Edunomika (JIE)

PERAN PENTING PERSONAL SELLING DALAM KEPUTUSAN PEMBELIAN KOSMETIK LT PRO DI LUWES GENTAN SUKOHARJO Yusuf Eko Saputro; Burhanudin Burhanudin; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.798

Abstract

This study aims to determine the effect simultaneously and partially Personal Selling (X1), Promotion (X2), and Product Quality (X3) on Purchasing Decisions (Y). The population in this study are all LT Pro consumers in Luwes Gentan Sukoharjo. Researchers used a purposive sampling technique in taking samples, so the number taken was 100 respondents. Data collection techniques with questionnaires. The analysis used is Multiple Liner Regression Analysis. The results of Personal Selling, Promotion, and Product Quality Simultaneously influence the Purchasing Decision. And basedaon theat test of Personal Selling partially does not affect the Purchasing Decision, Promotion partially influences the Purchasing Decision, Product Quality partially influences the Purchasing Decision. Keywords : Personal Selling, Promotion, Product Quality, Purchasing Decisions
EMPLOYEE’S PERFORMANCE IS REVIEWED FROM ORGANIZATIONAL CULTURE, MOTIVATION AND WORKLOAD OF THE SUKOHARJO DISTRICT NATIONAL LAND AGENCY OFFICE Desi Setyaningrum; Eny Kustiyah; Ratna Damayanti; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12478

Abstract

This research aim to identify how Organizational Culture, Motivation and Workload gives impact to Employee’s Performance at the Sukoharjo Regency National Land Agency Office. Civil Servants (PNS) at the Sukoharjo Regency National Land Agency Office is used as research’s population with total 70 employees. Researcher used saturated sample technique on research with 70 sample. There are 3 methods being used in this research, such as the classical assumption test, multiple linear regression test, hypothesis test, coefficient of determination test with SPSS 21 program. This research categorized as quantitative descriptive research that used primary data and secondary data obtained by observation, documentation, questionnaires, interviews and literature study. Final results of this research higlights positive and significant impact from Organizational Culture and Motivation variable on Employee’s Performance, while there is a positive and insignificant effect on Workload variable to Employee’s Performance. The coefficient of determination (R2) of all variables has a contribution of 41.4% and the remaining 58.6% is explained by variables outside this research model.