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Proyek Pemasaran Digital di Sosial Media dan E- Commerce Melalui Pembuatan Content Marketing dan Advertising Campaign Untuk Meningkatkan Brand Awareness Racabel Randi Saputra; Faizal Adiprasetya Purnama Pulungan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1292

Abstract

This study aims to analyze the digital marketing strategies implemented by Racabel, a local fashion accessories brand, to enhance brand awareness through social media and e-commerce platforms. The project includes creating marketing content and paid advertising campaigns across platforms such as Instagram, TikTok, Shopee, and Tokopedia. The strategy focused on content optimization to strengthen audience interaction and increase engagement on social media. The results of these campaigns show a significant increase in followers, engagement rates, and sales conversions on marketplace platforms. With the right content optimization and measurable advertising strategies, Racabel successfully expanded its market reach and improved brand awareness among the target audience.
Analisis Pemahaman Siswa tentang Salat Jamak dan Qashar: Perspektif Metode Pembelajaran dan Lingkungan Keluarga Randi Saputra; Muhamad Fauzan; Hamzah Irfanda
Khatulistiwa Insight: Islamic Education and Learning Vol 1 No 3 (2025): November
Publisher : Yayasan Literasi Altruis Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze students’ understanding of salat jamak and qashar and to identify the factors that influence their ability to comprehend and practice these forms of worship. Conducted at SMP Negeri 1 Enam Lingkung, West Sumatra, this research employs a qualitative descriptive method with a phenomenological approach to explore students’ experiences, perceptions, and religious practices through interviews, observations, and questionnaires. The analysis focuses on students’ comprehension of the concepts, requirements, procedures, and contextual conditions for performing jamak–qashar, as well as the influence of teaching methods and family environment. The findings reveal that although most students are familiar with the basic concepts of jamak and qashar, only a small number are able to accurately explain the specific conditions under which these practices are permitted according to Islamic law. The variation in understanding is largely influenced by the effectiveness of the teaching methods used, with interactive and practice-based approaches proving more successful than traditional lecture methods. In addition, family involvement and students’ personal experiences during travel significantly contribute to strengthening their understanding of these worship practices. The study concludes that improving students’ understanding of jamak and qashar requires strong collaboration between schools, families, and the surrounding community. Enhancing learning strategies, providing real-life examples, and fostering a supportive religious environment are key factors in helping students comprehend and correctly apply the rules of jamak–qashar in accordance with Islamic teachings..