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Restuti Sri
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PENGARUH PENCARIAN INFORMASI, PERSEPSI RISIKO TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE BUKALAPAK DI KOTA PEKANBARU Purba CR Lestari; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of information search, Perceived risk ontrust and purchasing decisions at E-Commerce Bukalapak in Pekanbaru City. Thepopulation of this study is the Bukalapak site in Pekanbaru. Data collection wascarried out using a questionnaire with a non-probability sampling technique anda sample of 100 people. This research method uses path analysis with the SPSS 20program. The results show that: 1) Information search influences trust inBukalapak e-Commerce in Pekanbaru City; 2) Perceived risk influences trust inBukalapak e-Commerce in Pekanbaru City; 3) Information search influencespurchasing decisions at Bukalapak e-Commerce in Pekanbaru City; 4) Perceivedrisk influences purchasing decisions at Bukalapak e-Commerce in PekanbaruCity. 5) Consumer trust influences purchasing decisions at e-CommerceBukalapak in Pekanbaru City. 6) Information search influences purchasingdecisions through trust in Bukalapak e-Commerce in Pekanbaru City. 7)Perceived risk influences purchasing decisions through trust in Bukalapak eCommerce in Pekanbaru City. Keywords: Information Search, Perceived Risk, Trust, Purchasing Decisions
PENGARUH PROMOSI PENJUALAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH PADA MOBIL PAJERO SPORT DI KOTA PEKANBARU Wahyu Rido; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of Sales Promotion and Product Quality onPurchasing Decisions through Word Of Mouth on Pajero sports cars inPekanbaru City. The study was conducted on buyers of Pajero sports cars in thecity of Pekanbaru by distributing questionnaires to 100 respondents as samples.The sampling technique in this study used the Slovin formula with a 10%precision level. The data analysis method used is Path Analysis with the help ofSPSS application. The results showed that Sales Promotion and Product Qualityhad a significant effect on Word Of Mouth. then Sales Promotion, Product Qualityand Word Of Mouth have a significant effect on Purchasing Decisions. Salespromotion and Product Quality through Word of Mouth have a significant effecton Purchasing Decisions. Keywords: Sales Promotion, Product Quality, Word Of Mouth, PurchasingDecisions.
PENGARUH PRODUCT USABILITY DAN CASHBACK PROMOTION TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PENGGUNA DOMPET DIGITAL “SHOPEEPAY” DI KOTA PEKANBARU Salahudin Salahudin; Restuti Sri; Jusherm Jusherm
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study intends to ascertain the influence of cashback promotions and productusability on customer satisfaction and brand loyalty among "shopeepay" digitalwallet users in Pekanbaru City. All residents of Pekanbaru City who utilize theShopeePay digital wallet make up the study's population. A questionnaire was usedto gather primary data, which was used to support the study's findings. Pathanalysis with the aid of the program SPSSsampling technique is ProbabilitySampling, which offers equal opportunities for members of the population to bepicked as samples in this study. With a total of 110 respondents, the Hair et. al.sample size was used in this investigation. The findings of this study suggest that:1) Customers' satisfaction with products in Pekanbaru City who use ShopeePaydigital wallets is positively and significantly impacted by product usability. 2) InPekanbaru City, Cashback Promotion has a favorable and considerable impact onShopeePay digital wallet user happiness. 3) In Pekanbaru City, customersatisfaction has a favorable and considerable impact on users' loyalty. 4) InPekanbaru City, ShopeePay digital wallet customers' loyalty is positively andsignificantly impacted by product usability. 5) In Pekanbaru City, CashbackPromotion has a favorable and considerable impact on ShopeePay consumers'loyalty. 6) Product usability has a big impact on Pekanbaru City ShopeePay users'loyalty through satisfaction. 7) In Pekanbaru City, Cashback Promotionsignificantly affects ShopeePay digital wallet customers' Loyalty throughSatisfaction. Keywords: Product Usability, Cashback Promotion. Satisfaction, Loyalty,ShopeePay
PENGARUH KUALITAS INFORMASI, KUALITAS PRODUK DAN PERSEPSI RISIKO TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI KOTA PEKANBARU Putra Eka Firmansyah; Restuti Sri; Jushermi Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to examine the effect of Information Quality, Product Quality andRisk Perception on Consumer Trust and Purchase Decisions at the ShopeeMarketplace in Pekanbaru City. The population in this study is all people whohave made purchases in the Shopee marketplace in Pekanbaru City. This studyconsists of five variables, including Information Quality (X1), Product Quality(X2), Risk Perception (X3), Consumer Trust (Y1) and Purchase Decision (Y2).The sample in this study amounted to 110 samples using the purposive samplingmethod. The analytical method in this study uses path analysis with dataprocessing using SPSS (Statistical Package of Social Science) version 16.0. Basedon the hypothesis test conducted, the research results show that InformationQuality has a positive and significant effect on Consumer Confidence andPurchase Decisions, Product Quality has a positive and significant effect onConsumer Confidence and Purchase Decisions, Risk Perception has a negativeand insignificant effect on Consumer Confidence but has a significant effect onPurchase Decision, Consumer Confidence has a positive and significant effect onPurchase Decisions and Consumer Confidence is not able to mediate theinfluence of Information Quality, Product Quality and Risk Perception onPurchase Decisions. Keywords: Information Quality, Product Quality, Risk Perception, ConsumerTrust, Purchase Decision
PENGARUH GREEN KNOWLEDGE, GREEN ENVIRONMENTAL CONCERN TERHADAP GREEN ATTITUDE DAN GREEN PURCHASE INTENTION PADA GENERASI Z DI KOTA PEKANBARU Ramadani Safitri; Restuti Sri; Jushermi Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Today's increasing public awareness, about how important it is to maintainenvironmental sustainability, has made many producers of various products begin toswitch to using materials that do not damage the environment or the term isenvironmentally friendly materials. One example is to preserve the environment and toprotect our earth today we need to choose from now on the products we will use. Withthat, it is necessary to start from the youth as the originator, namely Generation Z whowill start choosing products that are environmentally friendly. This study aims todetermine how much influence Green Knowledge, Green Environmental Concern has onGreen Attitude and Green Purchase Intention to Generation Z in Pekanbaru city.Primary data were collected using a questionnaire as an instrument and structuredinterviews were used as a complement in proving the results of the study. This study uses112 Generation Z in Pekanbaru City who intend to make purchases on environmentallyfriendly products as respondents with the Non-Probability Sampling technique. Themethod used is Explanatory Research with data analysis test, classical assumption test,hypothesis test, and path analysis as a data testing flow and assisted by SPSS applicationin terms of data processing. The results of this study indicate that: (1) Green Knowledgehas a positive and significant effect on Green Attitude (2) Green Environmental Concernhas a positive and significant effect on Green Attitude (3) Green Knowledge has apositive and significant effect on Green Purchase Intention (4) Green EnvironmentalConcern positive and significant effect on Green Purchase Intention Green Attitude haspositive and significant effect on Green Purchase Intention (5) Green Knowledge haspositive and significant effect on Green Purchase Intention through Green Attitude (7)Green Environmental Concern has positive and significant effect on Green PurchaseIntention through Green Attitude. Keywords: Green Knowledge, Green Environmental Concern, Green Attitude, GreenPurchase Intention, Generation Z
PENGARUH VIRAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP BRAND TRUST DAN KEPUTUSAN PEMBELIAN PADA PRODUK SCARLETT DI KOTA PEKANBARU Zam Zam Rahmi; Restuti Sri; Nursanti Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is conducted to determine the effect of Viral Marketing andElectronic Word of Mouth on Brand Trust and Purchase Decisions on ScarlettProducts in Pekanbaru City. In this study there are four variables, namely ViralMarketing (X1), Electronc Word of Mouth (X2), Brand Trust (Y1) and PurchaseDecision (Y2). The population in this study were all users of Scarlett products witha sample of 126 respondents who were selected using the purposive samplingmethod with the criteria that users of Scarlett products in Pekanbaru city andaged over 17 years. Collecting data in this study is by giving a questionnaire tothe respondents. Meanwhile, in terms of data analysis, this study uses pathanalysis method with the help of SPSS version 26. The results of this studyindicate that: 1) Viral Marketing has positive and significant effect on BrandTrust, 2) Electronic Word of Mouth has a positive and significant effect on BrandTrust, 3) Viral Marketing has positive and significant effect on PurchaseDecisions, 4) Electronic Word of Mouth has positive and significant effect onPurchase Decisions, 5) Brand Trust has positive and significant effect onPurchase Decisions, 6) Viral Marketing has positive and significant effect onPurchase Decisions through Brand Trust, 7) Electronic Word of Mouth onpositive and significant Purchase Decisions through Brand Trust. Keywords: Viral Marketing, Electronic Word of Mouth, Brand Trust andPurchase Decision
ANALISIS TINGKAT KEPUASAN PESERTA PENCAIRAN DANA JHT ATAS KUALITAS LAYANAN ONLINE DI BPJS KETENAGAKERJAAN CABANG RENGAT SELAMA PANDEMIC COVID-19 Sari Puspita Wanda; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the analysis of the satisfaction level of JHT funddisbursement participants on the quality of online services at the BPJS ketenagakerjaanRengat branch office during the covid-19 pandemic. The population in this study includesall participants who have disbursed JHT funds and received online services at BPJS Employment Rengat branch, and the sample in the study amounted to 122 participants. Primary Data was collected by questionnaires as an instrument to prove the results of thestudy, to test the hypothesis in this study is using the analysis method Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Sampling technique usingpurposive sampling method. Based on the results of the analysis of Importance Performance Analysis (IPA) indicators that are in quadrant I is no errors, features are clear,and as expected. indicators in quadrant II is timely, disbursement information, willing tobe contacted, being polite, providing contact, protecting data. Indicators in quadrant IIIis easily accessible, easy to register, quickly accessible, accuracy of Service, handlingcomplaints, online customer service, understanding problems and pleasant experiences.The indicator in quadrant IV is a quick interview, able to answer, according to sacrifice,satisfied overall. The results of the analysis of Customer Satisfaction Index (CSI) is in thecategory of very satisfied with the total value of 84.65% for online service quality variables and 84.79% for participant satisfaction variables.Keywords: Online Service Quality, Participant Satisfaction, Importance PerformanceAnalysis, Curtomer Index Satisfaction
PENGARUH IKLAN TELEVISI DAN CITRA MEREK TERHADAP KESADARAN MEREK SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERALE DI KOTA PEKANBARU Marhamah Umi; Restuti Sri; Nursanti Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aimed to analysze Television Advertising and Brand Imageon Brand Awareness and Purchase Decision, research applied on consumers whohave seen and bought an unknown amount of Le Minerale water. This researchconsist of four variables: one dependent variable, one intervening variable andtwo independent variables. They are Employees Purchase Decision (Y2), BrandAwareness (Y1), Brand Image (X2), and Television Advertising (X1). Thisresearch was conducted using a sample of 120 people. This research useporposing sampling method that mean sample depends on some criteria. In termsdata analysis, this research used path analysis method using SPSS (StatisticalPackage for Social Science) version 25. Based on the hypothesis test conducted,research show that Television Advertising and Brand Image has simultaneousand partial significant positive effect on Brand Awareness, Television Advertisingand Brand Image has simultaneous and partial significant positive effect onPurchase Decision, Brand awareness has has a positive and significant effect onPurchase Decision, Television Advertising and Brand Image has a positive andsignificant effect on Purchase Decision are moderated by Brand Awareness. Keywods: Television Advertising, Brand Image, Brand Awareness, PurchasingDecision.
Co-Authors Anthony Willy Gatot Wijayanto Hamid Miftahurrahmi Indirwan Indirwan Juliyanti Syaripah Jusherm Jusherm Jushermi Jushermi Koswita Rana Luhut Jerrywanto Marhadi Marhadi Marhamah Umi Meriska Christina Musfar Firli Tengku Noviasari Henni Nursanti Aida Pramesta Arie Prayogi.S Hari Purba CR Lestari Putra Eka Firmansyah Ramadani Safitri Rendra Wasnury Salahudin Salahudin Sari Novia Henni Sari Puspita Wanda Taufiqurrahman Taufiqurrahman Ulfa Syalisah Wahyu Rido Zam Zam Rahmi