Article Per Year (5 Year)
p-Index From 2021 - 2026
1.44
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Noviasari Henni
Unknown Affiliation
Economics, Econometrics & Finance

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PENGARUH SOCIAL MEDIA MARKETING, LITERASI KEUANGAN DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF DAN GAYA HIDUP HEDONIS ONLINE SHOPPING PRODUK FASHION PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU Syahferi Rendi; Noviasari Henni; Wasnury Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technological and communication advances resulted in faster socialchange, humans raced to show the things they achieved and the lifestyles they adopted.One of them is the hedonistic lifestyle. The Hedonistic lifestyle is a lifestyle that isoriented only towards pleasure and enjoyment. A hedonistic lifestyle can lead toconsumptive behavior. Consumptive behavior is a consumption activity that is not basedon needs but on desire and satisfaction. Consumptive behavior makes changes toconsumption patterns make a person irrational or simply because of emotional factors.This research aims to find out the influence of Social Media Marketing, FinancialLiteracy and Self Control on Consumptive Behavior and Hedonistic Lifestyle on Studentsof the Faculty of Business Economics, University of Riau. The number of samples in thisstudy as many as 114 students of the Faculty of Business Economics, Riau University asrespondents with non-probability sampling techniques. The method used is ExplanatoryResearch. Based on the results of the study found that social media marketing variableshave a significant effect on consumptive behavior. And the Hedonism And the Variablesof Financial Literacy and Self Control negatively affect Consumptive Behavior andHedonism.Keywords: Social Media Marketing, Financial Literacy, Self Control, Consumptive Behavior, Hedonistic Lifestyle
ANALISIS KEPUASAN KONSUMEN DI CAFÉ ONE REFINERY KOTA PEKANBARU Utomo Ramadhan Ivan; Wasnury Rendra; Noviasari Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research has the aim of determine the consumer satisfaction index andstrategies to improve the service quality of Café One Refinery Pekanbaru City.The population in this study includes all visitors to Café One Refinery PekanbaruCity, totaling 100 people. The sample was determined using purposive samplingmethod. In this study, the sample studied used a questionnaire. Hypothesis testingin this study uses CSI (Customers Satisfaction Index) analysis and IPA(Importance Performance Analysis) analysis with the help of the SPSS program.The results showed that the overall consumer satisfaction index given by CaféOne Refinery Pekanbaru City was "Very Satisfied" based on the results ofcalculations from the CSI method with a value of 85.91%. Based on the results ofthe calculation of the IPA method with a value of 97.77%. Then, the strategy toimprove the service quality of Café One Refinery Pekanbaru City is prioritized on3 indicators as follows: Locations that are easy to find (IPA-Indicator 1); Easyaccess to parking lots (IPA-Indicator 2); Presentation of orders in accordancewith the time promised (IPA- Indicator 18). Keywords: customers satisfaction, customers satisfaction index (csi), importanceperformance index (ipa)
Co-Authors Aidil Rizki M Alwie Furwanti Alvi Aprilina Ela Asnita Yuli Nova Efiana Efiana Garnasih Lestari Raden Gatot Wijayanto jordan Kevin Jushermi Jushermi Luhut Jerrywanto Nursanti Aida Pasaribu Fernanda Nella Pratama Eko Restuti Sri safirma Raffi Sagala Putri Indah Nancy Syahferi Rendi Taufiqurrahman Taufiqurrahman Utomo Ramadhan Ivan Wasnury Rendra Zulkarnain Zulkarnain