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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi JDM (Jurnal Dinamika Manajemen) Students´ Journal of Economic and Management Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Fokus Ekonomi SEIKO : Journal of Management & Business
Marlien Marlien
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN TERHADAP LOYALITAS DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA NASABAH SIMPANAN PT. BANK BRI CABANG PEMBANTU KARABAN PATI) Wido Satrio, 12.05.51.0123; Marlien, R.A
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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Abstract

Customer satisfaction one of BRI bank To obtain high loyalty of its customers. Customer satisfaction has a direct relationship with the quality of service and customer value. Customers whose expectations are met or even exceeded will spread positive news related to services which he felt to others. With a customer satisfied, the value of customer interest in the products and services offered by BRI bank will also increase. This is certainly very profitable for the BRI bank, because not be reached of the cost to attract new customers to retain existing customers. The aim of study is to analyze the effect of quality of service, the value of customer loyalty with customer satisfaction mediated PT. Bank BRI Branch of Pati Karaban. This research is descriptive. The total sample of 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression and path analysis. The results showed that service quality has positive influence on customer satisfaction. Customer value positive effect on customer satisfaction. Quality of care is a positive effect on customer loyalty. Customer value positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords:           service quality, customer value, customer satisfaction, customer loyalty
ANALISIS KUALITAS LAYANAN, KEPERCAYAAN, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Dicky Iksar Wahyujati, 11.05.51.0010; Marlien, R.A
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

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Abstract

This research was conducted in Bread Brownies Maylisa caused due to a phenomenon that occurs in terms of revenue earned Roti Brownies Maylisa from 2013 until 2015 which is not in accordance with the target set by management Bread Brownies Maylisa. The aim of research to analyze the influence of service quality, trust and brand image on customer loyalty and customer satisfaction as a mediating variable.Sample of 100 respondents / customers Roti Brownies Maylisa. The sampling technique used was purposive sampling technique of data collection was done by distributing questionnaires to customers Roti Brownies Maylisa with consideration or the following criteria: (1) customer aged 17 years and above, and (2) at least never bought Roti Brownies Maylisa by 5 time. Methods of data analysis using linear regression.The test results showed that there are significant partial positive and significant correlation between quality of service, trust and brand image on customer satisfaction. Other results showed partially not there are positive influence between quality of service and brand image of the customer loyalty. Partially there are significant positive and significant correlation between confidence and satisfaction on customer loyalty. The test results demonstrate the mediating effect of satisfaction were able to mediate the effect of service quality on customer loyalty, satisfaction does not mediate the effect of trust on customer loyalty and satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: quality of service, trust, brand image, customer satisfaction and customer loyalty
ANALISIS KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA PELANGGAN NISSAN DI KOTA SEMARANG TAHUN 2017) Masruchin, Charis; Marlien, Marlien
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Kepuasan pelanggan merupakan salah satu faktor perusahaan untuk memperoleh loyalitas yang tinggi dari para pelanggannya. Kepuasan pelanggan memiliki keterkaitan langsung dengan kualitas produk, citra merek dan persepsi harga. Pelanggan yang harapannya terpenuhi atau bahkan terlampaui akan menyebarkan berita positif terkait kinerja yang dirasakannya kepada orang lain. Dengan menjadi pelanggan yang puas, nilai ketertarikan pelanggan terhadap produk dan layanan yang ditawarkan oleh Nissan juga akan bertambah. Hal ini tentunyasangat menguntungkan pihak Nissan sebagai produsen, karena pelanggan akan tetap setia dengan segala bentuk layanan yang diberikan oleh pihak produsen mobil Nissan. Penelitian ini bertujuan untuk menganalisis kualitas produk, citra merek dan persepsi harga terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan Nissan di Kota Semarang tahun 2017. Penelitian ini merupakan penelitian deskriptif. Jumlah sampel sebanyak 100 responden. Instrumen penelitian menggunakan kuesioner. Analisis data menggunakan regresi linier berganda dan analisis jalur (path). Hasil penelitian menunjukan bahwa kualitas produk berpengaruh positif terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Citra merek berpengaruh positif terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Persepsi harga berpengaruh positif terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan.
ANALISIS PERILAKU BRANDSWITCHING PEMBELIAN NOTEBOOK DI KOTA SEMARANG Koencoro, Bambang; Marlien, Marlien
Jurnal Ilmiah Telaah Manajemen Vol 6 No 1 (2009): vol. 6 No. 1 2009
Publisher : Jurnal Ilmiah Telaah Manajemen

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Abstract

An experienceof using a particular product lead to special attitutude against the pruduct. Whether he or she experience good or bad feeling about the product. It makes the customer to be always aware that a knowledge about the product is very critical to make a good decision. Otherwise, it is inevitablyto easIly switch the brand the purpose of the study is to investigate the role of the prior experience and the knowledge about the brand to the customers satisfaction. Further to explore the impact to brandswitching, data summitted from respondens who bought and owned particular brand of notebook. The result show that the customer satisfaction is greatly influnced by the prior experience and product knowledge. In addition, a number of broad and retail search give impact brand switchig.Keyword : Brandswitching, Prior experience, customer satisfaction
PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN Adelia, Febryna; Widyasari, Suzy; Marlien, R.A
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Kepuasan pelanggan merupakan faktor penting yang perlu mendapatkan perhatian besar bagiperusahaan dewasa ini. Kondisi persaingan bisnis yang semakin ketat menuntut para pelaku bisnis agar selalumengupayakan layanan yang terbaik dalam rangka memberikan kepuasan kepada pelanggannya. Kepuasanmerupakan tingkat perasaan konsumen setelah membandingkan nilai kinerja produk atau jasa yang didapatkandengan ekspektasinya . Pelanggan yang puas dengan nilai yang diberikan oleh produk atau jasa akan sangatbesar kemungkinannya menjadi pelanggan dalam waktu yang lama. Penelitian ini bertujuan untuk mengujipengaruh kualitas layanan dan citra perusahaan terhadap kepuasan serta dampaknya pada loyalitaspelanggan. Populasi pada penelitian ini adalah anggota koperasi di KSP Boja Makmur, Kendal. Sampelditentukan sebanyak 100 orang responden yang diambil dengan menggunakan teknik purposive sampling.Terdapat tiga hipotesis yang diuji dalam penelitian ini, pengujian dilakukan dengan menggunakan analisisregresi linear berganda. Hasil penelitian menunjukkan bahwa bahwa kualitas layanan dan citra perusahaanberpengaruh positif signifikan terhadap kepuasan, selanjutnya kepuasan juga berpengaruh positif signifkanterhadap loyalitas pelanggan. Temuan ini membuktikan pentingnya kualitas layanan dan citra perusahaan bagitercapainya kepuasan dan loyalitas pelanggan
PENGARUH DIGITAL MARKETING, KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP NIAT BELI (STUDI PADA AKUN INSTAGRAM KAWAII COKLAT) Romadlon, Achmad; Marlien, R.A; Widyasari, Suzy
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

This study aims study to examine and analyze the effect of digital marketing, trust and product quality on thepurchase intention of kawaii chocolate. The object of research in this paper is the people of semarang who have everbought chocolate kawaii.The sampling technique in this study uses non-probability sampling with a purposive sampling data collectionmethod with a sample size of 100 respondents. The primary data collection method uses the questionnaire method.Data analysis techniques used are the classic assumption, instrument test, multiple linear regression.The research test shows that: Digital marketing has a positive and significant effect on purchase intention,trust has a positive and significant effect purchase, Product qualityhas a positive and significant effect on purchaseintention
ANALISIS FAKTOR YANG MEMPENGARUHI HUBUNGAN JANGKA PANJANG Marlien Marlien; Tri Darmayanti
Jurnal Bisnis dan Ekonomi Vol 13 No 2 (2006): VOL. 13 NO. 2 SEPTEMBER 2006
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Long term relationship between a company as a buyer and a supplier is a perception of mutual dependency which is beneficial for both parties. Commitment and dependency, trustworthiness and satisfaction influnce that long term relationship. The trustworthines, however, represents a determining factor since its function is an credibility and benefalence. Credibility creates expectation toward both written and oral statements which an trustworthy and reliable expressed by both parties as working partners. Benevolence makes both parties consider and motivate each other concerning their  welfare to work together. Satisfaction, on the other hand, will arouse the willingness to trustact with another company which will help abstain the credibility in order to cooperate in the future. Keywords : commitment, dependency trustworthness, long term relationship,   credibility, benevolence, satisfaction.
THE INFLUENCE OF DIGITAL MARKETING CONTENT ON THE PURCHASE DECISION (STUDY ON ERIGO PRODUCT USERS IN SEMARANG CITY) Zahrani, Salma Fadhiila; Marlien, R.A
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 2: Desember 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.2.151-159

Abstract

As a well-known local clothing brand, Erigo has its own online marketing method to increase product sales in order to attract a large number of consumers. This study aims to analyze the influence of Content Marketing, Influencer Marketing and Online Customer Reviews on Purchase Decisions on Erigo products. The research population is consumers who have purchased clothing products from Erigo, which were taken from 110 respondents who live in the city of Semarang and used a purposive sampling research method. The results of the study state that influencer marketing and online customer reviews have an influence on purchasing decisions, in contrast to content marketing which does not have an influence on purchasing decisions. Simultaneously content marketing, influencer marketing and online customer reviews have an influence on purchasing decisions.
Seberapa Penting Pengaruh Celebrity Endorser Pada Keputusan Pembelian Skincare Somethinc di Kota Semarang Widiantika, Dwi Nur; Marlien, R.A
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4774

Abstract

Tujuan dilakukannya penelitian ini adalah untuk menganalisis pengaruh brand image, online advertising dan celebrity endorsement terhadap keputusan pembelian konsumen produk Something di Kota Semarang. Populasi yang digunakan dalam penelitian ini adalah seluruh konsumen yang menggunakan dan membeli produk perawatan kulit wajah skincare Somethinc. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling, dengan jumlah responden sebanyak 150 orang. Metode pengumpulan data adalah kuesioner, setelah itu data yang terkumpul dianalisis dengan menggunakan uji instrumen, uji model dan uji hipotesis. Dalam penelitian ini, tiga hipotesis diuji. Hasil dari penelitian ini menunjukkan bahwa citra merek, iklan online dan celebrity endorsement berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci: Citra Merek, Iklan Online, Celebrity Endorser dan Keputusan Pembelian Abstract The purpose of this study was to analyze the effect of brand image, online advertising and celebrity endorsement on consumer purchasing decisions for Something products in Semarang City. The population used in this study were all consumers who use and buy facial skin care products such as skincare Something. The sampling technique used in this study used a purposive sampling technique, with a total of 150 respondents. The data collection method was a questionnaire, after which the collected data were analyzed using instrument testing, model testing and hypothesis testing. In this study, three hypotheses were tested. The results of this study indicate that brand image, online advertising and celebrity endorsements have a positive and significant effect on purchasing decisions. Keywords: Brand Image, Online Advertising, Celebrity Endorser and Purchase Decision.
Co-Authors 08.05.51.0031 Petrus Rangga Susanto 08.05.51.0111 Yudhi Ardiyanto 10.05.51.0074 Intan Ambar Rezti 11.05.51.0123 Ella Nurilla Sari Adelia, Febryna Ali Maskur Alimuddin Rizal Bambang Koencoro Dicky Iksar Wahyujati, 11.05.51.0010 Dicky Iksar Wahyujati, 11.05.51.0010 Endang Tjahjaningsih Euis Soliha Masruchin, Charis Masruchin, Charis Nuris Syafaah, 14.05.51.0259 Probo Probo, Probo Purwanto Waluyo Romadlon, Achmad Sri Wibowo, 13.05.51.0042 Sri Wibowo, 13.05.51.0042 Suzy Widyasari Teguh H Prayitno, Teguh Tri Darmayanti Widiantika, Dwi Nur Wido Satrio, 12.05.51.0123 Wido Satrio, 12.05.51.0123 Zahrani, Salma Fadhiila