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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi JDM (Jurnal Dinamika Manajemen) Students´ Journal of Economic and Management Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Fokus Ekonomi SEIKO : Journal of Management & Business
Marlien Marlien
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PEMASARAN KETERHUBUNGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Mobil Toyota Avanza di Nasmoco Siliwangi) Sri Wibowo, 13.05.51.0042; Marlien, Marlien
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this study to determine the influence of trust, commitment and communication to customer loyalty at PT. Nasmoco Siliwangi Semarang. The population is a number of individuals who have the same nature or interests. In this study the population is consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi Semarang in 2016 as many as 974. The sample in this study as many as 91 consumers who buy the Toyota Avanza products at PT. Nasmoco Siliwangi and have been using Toyota Avanza minimal 2 years, where in this research sampling method that is purposive sampling that is sampling based on criteria specified that consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi, and owns a Toyota Avanza car at PT. Nasmoco Siliwangi. Methods of data analysis using multiple regression. The results showed that there is a positive and significant influence between the Trust on Customer Loyalty, there is a positive and significant influence between Commitment to Customer Loyalty and there is a positive and significant influence between the Communication on Customer Loyalty...Keywords: Trust, commitment, communication and customer loyalty
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

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Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salespersons capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
ANALISIS PENGARUH MANFAAT-MANFAAT RELASIONAL TERHADAP KUALITAS RELASIONAL DAN KONSEKUENSINYA PADA KOMUNIKASI WORD OF MOUTH POSITIVE (Positive WOM) DAN LOYALITAS (STUDI EMPIRIS PADA NASABAH PINJAMAN DI BPR “AS” SEMARANG) Rizal R, Alimuddin; Tjahjaningsih, endang; H Prayitno, Teguh; Marlien, RA.
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Abstract

This study aimed to examine the influence of Social benefits, Special Services benefits, Trust benefits in customer satisfaction, customer satisfaction to the next customer commitment, and how it impacts the customers commitment to positive WoM communication and Customer Loyalty. This study focused on the customers credit in the Great Prosperous Rural Semarang, which has been a customer for over a year. Purposive sampling technique was taken on the grounds that: the respondents had sufficient experience with a relationship bank, so it can answer the questions posed. The number of respondents that can be processed in this study amounted to 121 people. Processing the data using SPSS for Windows Ver.16. The results showed that there are two hypotheses are rejected, the hypothesis of the impact of the benefits of dedicated service to the customer satisfaction (h2) and the impact of positive WOM communication to Loyalty (H7). As for hypothesis: Social Benefits, and Trust in customer satisfaction (h1, h3) proved significant; Effect of Customer Satisfaction on Customer Commitment (h4) also proved significant, and commitment to positive WOM communication (h5) and Loyalty (h6) also proved significant. Each of influence between these variables showed a positive direction. So the results of this study prove that loyalty and positive WoM communication can be built from the Customer Commitment, and Customer Commitment can be achieved if customers are satisfied and is essentially a relational benefits, namely: social benefits and trust benefits perceived by customers.Keywords: Relational Benefits, Satisfaction, Commitment, Communication WOM, and Customer Loyalty.
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salespersons capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
KAJIAN EKONOMI WILAYAH KABUPATEN KUDUS DALAM RANGKA PENGEMBANGAN PERBANKAN (STUDI KASUS PADA SEKTOR BPR KONVENSIONAL) Maskur, Ali; Waluyo, Purwanto; Marlien, R.A
Proceeding Fakultas Ekonomi 2012
Publisher : Proceeding Fakultas Ekonomi

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Abstract

The aim of his study is to examine the economy potential of Kabupaten Kudus for micro banking investment change bu using the historical data for periode of 2005-2009, and by applying descriptive analysis and trend analysis. Factor that analysis is ; demografy, gross regional domestic product, income per kapita and banking competitions. The result found the regional economic of Kabupaten Kudus growth for periode 2005 – 2009 and beyond. It also found that the market competitions of banking is low which is able to stimulate a policy is needed to motivate all parties to make invesment in this area. Finally, it is recommended that to increase micro banking investment of Kabupaten Kudus.Keyword : The condition of regional economic, the market competition of banking, bussines feasibility, captive market.
ANALISIS KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA PELANGGAN NISSAN DI KOTA SEMARANG TAHUN 2017) Masruchin, Charis; Marlien, Marlien
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Kepuasan pelanggan merupakan salah satu faktor perusahaan untuk memperoleh loyalitas yang tinggi dari para pelanggannya. Kepuasan pelanggan memiliki keterkaitan langsung dengan kualitas produk, citra merek dan persepsi harga. Pelanggan yang harapannya terpenuhi atau bahkan terlampaui akan menyebarkan berita positif terkait kinerja yang dirasakannya kepada orang lain. Dengan menjadi pelanggan yang puas, nilai ketertarikan pelanggan terhadap produk dan layanan yang ditawarkan oleh Nissan juga akan bertambah. Hal ini tentunyasangat menguntungkan pihak Nissan sebagai produsen, karena pelanggan akan tetap setia dengan segala bentuk layanan yang diberikan oleh pihak produsen mobil Nissan. Penelitian ini bertujuan untuk menganalisis kualitas produk, citra merek dan persepsi harga terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan Nissan di Kota Semarang tahun 2017. Penelitian ini merupakan penelitian deskriptif. Jumlah sampel sebanyak 100 responden. Instrumen penelitian menggunakan kuesioner. Analisis data menggunakan regresi linier berganda dan analisis jalur (path). Hasil penelitian menunjukan bahwa kualitas produk berpengaruh positif terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Citra merek berpengaruh positif terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Persepsi harga berpengaruh positif terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan.
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salesperson's capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salesperson's capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
ANALISIS PEMASARAN KETERHUBUNGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Mobil Toyota Avanza di Nasmoco Siliwangi) Sri Wibowo, 13.05.51.0042; Marlien, Marlien
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study to determine the influence of trust, commitment and communication to customer loyalty at PT. Nasmoco Siliwangi Semarang. The population is a number of individuals who have the same nature or interests. In this study the population is consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi Semarang in 2016 as many as 974. The sample in this study as many as 91 consumers who buy the Toyota Avanza products at PT. Nasmoco Siliwangi and have been using Toyota Avanza minimal 2 years, where in this research sampling method that is purposive sampling that is sampling based on criteria specified that consumers who buy Toyota Avanza car products at PT. Nasmoco Siliwangi, and owns a Toyota Avanza car at PT. Nasmoco Siliwangi. Methods of data analysis using multiple regression. The results showed that there is a positive and significant influence between the Trust on Customer Loyalty, there is a positive and significant influence between Commitment to Customer Loyalty and there is a positive and significant influence between the Communication on Customer Loyalty...Keywords: Trust, commitment, communication and customer loyalty
Interest is an attitude of a consumer in the form of willingness to use or try something offered by the company, in the form of products / services. This is influenced by many factors including quality of product / service, location, promotion, com Nuris Syafaah, 14.05.51.0259; Marlien, Marlien
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

Interest is an attitude of a consumer in the form of willingness to use or try something offered by the company, in the form of products / services. This is influenced by many factors including quality of product / service, location, promotion, company image, price perception, etc. The purpose of this study was to analyze the influence of promotion and corporate image on student interest in students at Stikubank University Semarang. The population of this study were students enrolled in Semarang Stikubank University (UNISBANK) Semarang. The sample in this study were 120 respondents. The sampling technique uses non probability sampling. The sampling method uses purposive sampling. The sample criteria in this study were students of Stikubank University (UNISBANK) Semarang. Data processing was carried out using SPSS 19. The analytical tool used was validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test and multiple linear regression. The results of the study can be concluded that: promotion has a positive and significant effect on the interest in college. This means that the better the promotion, it will increase the interest in college. Company image has a positive and significant effect on the interest in college. This means that the better the company's image, it will increase the interest in college. Keywords : Promotion, Corporate Image, and college Interest.
Co-Authors 08.05.51.0031 Petrus Rangga Susanto 08.05.51.0111 Yudhi Ardiyanto 10.05.51.0074 Intan Ambar Rezti 11.05.51.0123 Ella Nurilla Sari Adelia, Febryna Ali Maskur Alimuddin Rizal Bambang Koencoro Dicky Iksar Wahyujati, 11.05.51.0010 Dicky Iksar Wahyujati, 11.05.51.0010 Endang Tjahjaningsih Euis Soliha Masruchin, Charis Masruchin, Charis Nuris Syafaah, 14.05.51.0259 Probo Probo, Probo Purwanto Waluyo Romadlon, Achmad Sri Wibowo, 13.05.51.0042 Sri Wibowo, 13.05.51.0042 Suzy Widyasari Teguh H Prayitno, Teguh Tri Darmayanti Widiantika, Dwi Nur Wido Satrio, 12.05.51.0123 Wido Satrio, 12.05.51.0123 Zahrani, Salma Fadhiila