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Umar Mono
Universitas Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Critical Stylistics in Advertisement of Wardah and Revlon Products Tri Fitriyani; Rahmadsyah Rangkuti; Umar Mono
CSR International Journal Vol. 2 No. 1: December 2022
Publisher : ALTSA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/csrij.v2i1.36

Abstract

This research aimed to analyze types of linguistic meaning in advertisements of Wardah and Revlon products. The data of this research were the words and sentences. The data source was advertisements of Wardah and Revlon products, consisting of fifteen advertisements of Wardah and fifteen of Revlon. The products consisted of lipstick, liquid foundation and mascara. The method used in this research was descriptive qualitative adopted qualitative data analysis procedures proposed by Miles & Huberman (1994), the theory of Stylistics analysis from Jeffries (2016). Types of meaning in Stylistics found in the data linguistic meaning with 528 data. The data is divided into graphology, phonology, and lexical. Graphology is divided into capitalization, punctuation, bold and italic. The total data of graphology gained 281 data. Capitalization is divided into the beginning of a sentence, product name, and descriptive word. The total data of capitalization gained 123 data. Punctuation is divided into full stops, commas, quotation marks, and exclamation marks. The total data of punctuation gained 49 data. Bold and italic gained 101 data. Phonology is divided into alliteration, assonance, and consonance. The total data of phonology is 156 data. Lexical is divided into one – base and a compound. The total data of lexical gained 99 data.
Co-Authors Alemina Alemina Amsaldi Wahyu Kristian Sinulingga Annisa Risma Khairani Lubis Arif Pranata Perangin-angin Bahagia Tarigan Deliana Eddy Setia Febrina Tobing Fita Chyntia Harefa, Yulianus Muhizar Muchtar Nadhirah Muthi'ah Namiratusshofa Siregar Nurlaila Sari Harahap Rahmadsyah Rangkuti Rismauli Manurung Rudy Sofyan Syahron Lubis Tri Fitriyani Zhana Sabrina Amelia