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All Journal Jurnal Kedaymas Jurnal Manajemen dan Pemasaran Jasa
Aniek Maschudah Ilfitriah
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Economics, Econometrics & Finance

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Do shopping anxiety and data leakage risks matter to e-commerce customers? Evidence from the largest economy in Southeast Asia Sutarso, Yudi; Suminar, Bagus; Maschudah Ilfitriah, Aniek
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18673

Abstract

Shopping anxiety and data leakage risk are issues in e-commerce in Indonesia, where the House of Representatives issued the Personal Data Protection Law in 2022, which regulates personal data protection.    This study explores the effects of shopping anxiety, data leakage risk, e-service quality, and attitude on intention to reuse e-commerce.  An electronic survey was employed to collect data, and the population is customers who’ve made purchasing activities on Shopee.  This study used purposive sampling to select respondents by the criteria such as customers at least six months as customers, aged 17 and over, and having purchased at least once in the last month.  Questionnaires were distributed to 435 users, where respondents’ answers were based on a seven-point Likert scale, and the data analysis was carried out using PLS-SEM. The findings indicated that e-service quality positively influences attitudes and intention to reuse e-commerce but negatively affects shopping anxiety and data leakage risk.  Moreover, shopping anxiety and data leakage risk moderate the relationship between e-service quality and intention to reuse e-commerce, and gender moderates the relationship between shopping anxiety and intention to reuse e-commerce. Furthermore, the results raise awareness among e-commerce managers and policymakers about the negative impact of shopping anxiety and data leakage risk in e-commerce consumers.
Mempersiapkan Generasi Emas: Pengembangan Softskill Siswa SMA Muhammadiyah 2 Sidoarjo di Era Industri 5.0 Sekarsari, Larasati Ayu; Prawitowati, Tjahjani; Setiawan, Nurcholis; Maschudah Ilfitriah, Aniek; Yulianti, Emma
Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2025): Juli 2025
Publisher : Research Center and Community Services (PPPM) Universitas Hayam Wuruk "Perbanas" Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v6i2.5281

Abstract

Era Revolusi Industri 5.0 menuntut generasi muda untuk tidak hanya menguasai keterampilan teknis, tetapi juga keterampilan non-teknis atau softskill seperti kemampuan komunikasi, berpikir kritis, kerja sama tim, dan personal branding. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan kemampuan siswa dalam mengembangkan softskill melalui pelatihan interaktif dan aplikatif. Sasaran kegiatan adalah siswa kelas XII.4 dan XII.9 SMA Muhammadiyah 2 Sidoarjo dengan total peserta 60 orang. Metode pelaksanaan mencakup empat tahapan: persiapan, pelatihan, pendampingan,dan evaluasi,. Pelatihan dilaksanakan selama dua hari dengan pendekatan experiential learning yang melibatkan ceramah interaktif, simulasi, diskusi, dan praktik penyusunan deskripsi diri bertema “Who am I?”. Hasil evaluasi menunjukkan peningkatan signifikan pada pemahaman siswa berdasarkan perbandingan nilai pretest dan posttest. Peningkatan tertinggi terlihat pada materi digital marketing dan personal branding. Kegiatan ini tidak hanya berhasil meningkatkan aspek kognitif siswa, tetapi juga memperkuat keterampilan refleksi diri, komunikasi, dan rasa percaya diri. Dengan demikian, pelatihan ini memberikan kontribusi nyata dalam mempersiapkan siswa menghadapi tantangan dunia kerja dan pendidikan tinggi di masa depan. Program pengabdian ini diharapkan dapat direplikasi di sekolah lain sebagai bentuk sinergi antara perguruan tinggi dan pendidikan menengah dalam mencetak generasi emas Indonesia.
Co-Authors Bagus Suminar Emma Yulianti Sekarsari, Larasati Ayu Setiawan, Nurcholis Tjahjani Prawitowati Yudi Sutarso